Cross-cultural studies

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Cross-cultural studies, sometimes called holocultural studies or comparative studies, is a specialization in anthropology and sister sciences such as sociology, psychology, economics, political science that uses field data from many societies through comparative research to examine the scope of human behavior and test hypotheses about human behavior and culture.

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Cross-cultural studies is the third form of cross-cultural comparisons. The first is comparison of case studies, the second is controlled comparison among variants of a common derivation, and the third is comparison within a sample of cases. [1] Unlike comparative studies, which examines similar characteristics of a few societies, cross-cultural studies uses a sufficiently large sample so that statistical analysis can be made to show relationships or lack of relationships between the traits in question. [2] These studies are surveys of ethnographic data, or involve qualitative data collection. [3]

Cross-cultural studies are applied widely in the social sciences, particularly in cultural anthropology and psychology.

History

The first cross-cultural studies were carried out by 19th-century anthropologists such as Edward Burnett Tylor and Lewis H. Morgan. One of Edward Tylor's first studies gave rise to the central statistical issue of cross-cultural studies: phylogenetic autocorrelation also known as Galton's problem. [4] In the recent decades[ when? ] historians and particularly historians of science started looking at the mechanism and networks by which knowledge, ideas, skills, instruments and books moved across cultures, generating new and fresh concepts concerning the order of things in nature. In Cross-Cultural Scientific Exchanges in the Eastern Mediterranean 1560–1660 Avner Ben-Zaken has argued that cross-cultural exchanges take place at a cultural hazy locus where the margins of one culture overlaps the other, creating a "mutually embraced zone" where exchanges take place on mundane ways. From such a stimulating zone, ideas, styles, instruments and practices move onward to the cultural centers, urging them to renew and update cultural notions. [5]

Modern era

The modern era of cross-cultural studies began with George Murdock (1949), [6] who set up a number of foundational data sets, including the Human Relations Area Files, and the Ethnographic Atlas. Together with Douglas R. White, he developed the widely-used Standard Cross-Cultural Sample, which is currently maintained by the open access electronic journal World Cultures.

Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede in the 1970s. It describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. [7] The original theory proposed four dimensions along which cultural values could be analyzed: individualism-collectivism; uncertainty avoidance; power distance (strength of social hierarchy) and masculinity-femininity (task-orientation versus person-orientation). It has been refined several times since then. [8]

With the widespread access of people to the Internet and the high influence of online social networks on daily life, users behavior in these websites have become a new resource to perform cross-cultural and comparative studies. A study on Twitter examined the usage of emoticons from users of 78 countries and found a positive correlation between individualism-collectivism dimension of Hofstede's cultural dimensions theory and people's use of mouth-oriented emoticons. [9] Another user experience study on the usage of smileys from users of 12 countries showed that emoji-based scales may ease the challenges related to translation and implementation for brief cross-cultural surveys. [10]

See also

Related Research Articles

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Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. A portmanteau term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.

<span class="mw-page-title-main">Cultural anthropology</span> Branch of anthropology focused on the study of cultural variation among humans

Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.

Gerard Hendrik (Geert) Hofstede was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.

<span class="mw-page-title-main">George Murdock</span> American anthropologist

George Peter ("Pete") Murdock, also known as G. P. Murdock, was an American anthropologist who was professor at Yale University and University of Pittsburgh. He is remembered for his empirical approach to ethnological studies and his study of family and kinship structures across differing cultures. His 1967 Ethnographic Atlas dataset on more than 1,200 pre-industrial societies is influential and frequently used in social science research. He is also known for his work as an FBI informant on his fellow anthropologists during McCarthyism.

The Human Relations Area Files, Inc. (HRAF), located in New Haven, Connecticut, US, is an international nonprofit membership organization with over 500 member institutions in more than 20 countries. A financially autonomous research agency based at Yale University since 1949, its mission is to promote understanding of cultural diversity and commonality in the past and present. To accomplish this mission, the Human Relations Area Files produces scholarly resources and infrastructure for research, teaching and learning, and supports and conducts original research on cross-cultural variation.

In cross-cultural psychology, uncertainty avoidance is how cultures differ on the amount of tolerance they have of unpredictability. Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business practices work better in some countries than in others.According to Geert Hofstede, "The fundamental issue here is how a society deals with the fact that the future can never be known: Should we try to control it or just let it happen?"

Power distance is the unequal distribution of power between parties, and the level of acceptance of that inequality; whether it is in the family, workplace, or other organizations.

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Phylogenetic autocorrelation also known as Galton's problem, after Sir Francis Galton who described it, is the problem of drawing inferences from cross-cultural data, due to the statistical phenomenon now called autocorrelation. The problem is now recognized as a general one that applies to all nonexperimental studies and to experimental design as well. It is most simply described as the problem of external dependencies in making statistical estimates when the elements sampled are not statistically independent. Asking two people in the same household whether they watch TV, for example, does not give you statistically independent answers. The sample size, n, for independent observations in this case is one, not two. Once proper adjustments are made that deal with external dependencies, then the axioms of probability theory concerning statistical independence will apply. These axioms are important for deriving measures of variance, for example, or tests of statistical significance.

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<span class="mw-page-title-main">Hofstede's cultural dimensions theory</span> Framework for cross-cultural communication

Hofstede's cultural dimensions theory is a framework for cross-cultural psychology, developed by Geert Hofstede. It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

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<span class="mw-page-title-main">Melvin Ember</span>

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<span class="mw-page-title-main">Peter N. Peregrine</span>

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<span class="mw-page-title-main">Theory of basic human values</span> Theory of the basis of human cultural values

The theory of basic human values is a theory of cross-cultural psychology and universal values that was developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, each distinguished by their underlying motivation or goal, and he explains how people in all cultures recognize them. There are two major methods for measuring these ten basic values: the Schwartz Value Survey and the Portrait Values Questionnaire.

References

  1. van de Vijver, Fons J. R. (2009-03-01). "Types of Comparative Studies in Cross-Cultural Psychology". Online Readings in Psychology and Culture. 2 (2). doi: 10.9707/2307-0919.1017 . ISSN   2307-0919.
  2. Brislin, Richard W. (January 1976). "Comparative Research Methodology: Cross-Cultural Studies". International Journal of Psychology. 11 (3): 215–229. doi: 10.1080/00207597608247359 . ISSN   0020-7594.
  3. Sha, Mandy (2020-04-30). Sha, Mandy (ed.). Cross-Cultural Comparison of Focus Groups as a Research Method (Chapter 8) in The Essential Role of Language in Survey Research. RTI Press. pp. 151–179. doi: 10.3768/rtipress.bk.0023.2004 . ISBN   978-1-934831-24-3.
  4. "Galton Difference Problem", Encyclopedia of Statistical Sciences, John Wiley & Sons, Inc., 2004-07-15, doi:10.1002/0471667196.ess0843, ISBN   0471667196
  5. Avner Ben-Zaken, "From "Incommensurability of Cultures" to Mutually Embraced Zones" in Cross-Cultural Scientific Exchanges In the Eastern Mediterranean 1560–1660 (Johns Hopkins University Press, 2010)], pp. 163–167. ISBN   9780801894763
  6. Whiting (1986:305)
  7. Adeoye, Blessing; Tomei, Lawrence (2014). Effects of information capitalism and globalisation on teaching and learning. Pennsylvania: Information Science Reference. ISBN   9781466661639 . Retrieved 2015-10-21.
  8. Hofstede, Geert (2011-12-01). "Dimensionalizing Cultures: The Hofstede Model in Context". Online Readings in Psychology and Culture. 2 (1). doi: 10.9707/2307-0919.1014 . ISSN   2307-0919.
  9. Park, Jaram; Baek, Young Min; Cha, Meeyoung (2014-03-19). "Cross-Cultural Comparison of Nonverbal Cues in Emoticons on Twitter: Evidence from Big Data Analysis". Journal of Communication. 64 (2): 333–354. doi:10.1111/jcom.12086. ISSN   0021-9916.
  10. Sedley, Aaron; Yang, Yongwei (2020-04-30). Sha, Mandy (ed.). Scaling the Smileys: A Multicountry Investigation in The Essential Role of Language in Survey Research. RTI Press. doi: 10.3768/rtipress.bk.0023.2004 . ISBN   978-1-934831-24-3.

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