Company type | Public company |
---|---|
Industry | Real estate investment trust, Advertising |
Founded | 1902 |
Founder | Charles W. Lamar |
Headquarters | Baton Rouge, Louisiana, U.S. |
Key people |
|
Products | Outdoor Advertising |
Revenue | US$1.57 billion [1] |
Number of employees | 3,300 [1] |
Website | lamar |
Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. [4] Lamar Advertising Company became a real estate investment trust in 2014. [5] [6]
Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. [7]
The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic hurricane season, with the Saenger Theatre later built on the site.[ citation needed ]
In October 2004, Lamar swapped assets in South Carolina and Georgia to Fairway Outdoor Advertising, in exchange for the Palm Springs, CA; Fayetteville, NC; Rocky Mount, NC; and New Bern, NC assets. [8] Later in November, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding outdoor displays in Idaho, Oregon, and Washington; as well as handling transit advertising contracts in a few areas. [9]
In January 2016, Lamar purchased advertising rights in five major American markets from Clear Channel Outdoor for $458.5 million. [10]
Pensacola is the westernmost city in the Florida Panhandle. It is the county seat and only incorporated city of Escambia County, Florida, United States. At the 2020 census, the population was 54,312. It is the principal city of the Pensacola metropolitan area, which had 509,905 residents in 2020.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
The Weyerhaeuser Company is an American timberland company which owns nearly 12,400,000 acres of timberlands in the U.S., and manages an additional 14,000,000 acres of timberlands under long-term licenses in Canada. The company has manufactured wood products for over a century. It operates as a real estate investment trust (REIT).
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Wayne Day Family Field at Carter–Finley Stadium is home to the NC State Wolfpack football team. It was opened in 1966 and has a current seating capacity of 56,919 seats.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
JCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.
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The Fort Lauderdale Swap Shop is a 14-screen drive-in theater in Fort Lauderdale, Florida, that doubles as the largest drive-in and largest daily flea market in the world. Local broadcast advertising states it to be Florida's second-biggest tourist attraction and the largest tourist attraction in the South Florida metropolitan area. From 1989–2006 the Hanneford Family Circus performed daily in the Swap Shop food court, entertaining the roughly 12 million people who visit each year.
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