Suze (drink)

Last updated
A bottle of Suze 16-09-17-WikiLovesCocktails-Flaschen-Img0051.jpg
A bottle of Suze

Suze (French pronunciation: [syz] ) is a French brand of bitters flavored with the roots of the plant gentian, normally drunk as an apéritif. The brand is owned by Pernod Ricard. It is yellow in color with an ABV of 15% [1] across Europe and a version bottled at 20% for the British market. [2]

History

Suze was first put on the market under the name of Picotin in 1889 on the occasion of the Paris World Fair by Ferdinand Moureaux, who had inherited his family's distillery in Maisons-Alfort. [3] The name was changed to Suze in 1898 and might either be related to Moureaux' sister in law Susanne Jaspert or to the river Suze in Switzerland, where Moureaux is said to have bought the recipe in 1885 or 1914. [4]

In 1912, Pablo Picasso depicted a bottle of Suze in his collage Verre et bouteille de Suze. [5] Between the two World Wars, through intensive marketing (such as the sponsorship of the Tour de France in 1933) Suze became one of the most popular alcoholic drinks in France.

Related Research Articles

<span class="mw-page-title-main">Vermouth</span> Alcoholic beverage

Vermouth is an aromatized fortified wine, flavoured with various botanicals and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. While vermouth was traditionally used for medicinal purposes, it was later served as an apéritif, with fashionable cafés in Turin serving it to guests around the clock. In the late 19th century, it became popular with bartenders as a key ingredient for cocktails, such as the martini, the Manhattan, the Rob Roy, and the Negroni. In addition to being consumed as an aperitif or cocktail ingredient, vermouth is sometimes used as an alternative to white wine in cooking.

Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide. Nearly all Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, Taiwan, and China.

<span class="mw-page-title-main">Orangina</span> Carbonated citrus beverage

Orangina is a lightly carbonated beverage made from carbonated water, 12% citrus juice, as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup and in some markets with artificial sweetener. Natural flavors are also added.

<span class="mw-page-title-main">Pernod Ricard</span> French company that produces distilled beverages

Pernod Ricard is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis. The world's second-largest wine and spirits seller, it also produces several other types of pastis.

<span class="mw-page-title-main">Hennessy</span> French cognac producer

Jas Hennessy & Cie., commonly known simply as Hennessy, is a French producer of cognac, which has its headquarters in Cognac, France.

<span class="mw-page-title-main">Campari</span> Italian bitter

Campari is an Italian alcoholic liqueur, considered an apéritif, obtained from the infusion of herbs and fruit in alcohol and water. It is a type of bitters, characterised by its dark red colour. It is produced by the Davide Campari Group, a multinational company based in Italy.

<span class="mw-page-title-main">Perrier</span> Mineral water brand

Perrier is a French brand of natural bottled mineral water obtained at its source in Vergèze, located in the Gard département. Perrier is known for its carbonation and its distinctive green bottle.

<span class="mw-page-title-main">Tropicana Products</span> Orange/fruit juice and soft drink maker

Tropicana Brands is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.

<span class="mw-page-title-main">Suze Orman</span> American financial advisor (born 1951)

Susan Lynn "Suze" Orman is an American financial advisor, author, and podcast host. In 1987, she founded the Suze Orman Financial Group. Her work as a financial advisor gained notability with The Suze Orman Show, which ran on CNBC from 2002 to 2015.

<span class="mw-page-title-main">Beer in Mexico</span> Overview of beer in Mexico

History of beer in Mexico dates from the Spanish conquest of the Aztec Empire. While Mesoamerican cultures knew of fermented alcoholic beverages, including a corn beer, long before the 16th century, European style beer brewed with barley was introduced with the Spanish invasion soon after Hernán Cortés's arrival. Production of this beer here was limited during the colonial period due to the lack of materials and severe restrictions and taxes placed on the product by Spanish authorities. After the Mexican War of Independence, these restrictions disappeared, and the industry was permitted to develop. Furthermore, the arrival of German immigrants during the ephemeral Second Mexican Empire of elected Maximilian I of Mexico, born an Austrian archduke, in the 19th century provided the impetus for the opening of many breweries in various parts of the country.

<span class="mw-page-title-main">The Laughing Cow</span> Brand of processed cheese products

The Laughing Cow is a brand of processed cheese products made by Fromageries Bel since 1921. The name refers in particular to the brand's most popular product, the spreadable wedge.

<span class="mw-page-title-main">Olay</span> American skin care brand owned by Procter & Gamble

Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.

<span class="mw-page-title-main">Byrrh</span>

Byrrh is an aromatised wine apéritif made of red wine, mistelle, and quinine. Created in 1866 and a trademark since 1873, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions.

<span class="mw-page-title-main">Lillet</span> French wine-based aperitif

Lillet is a French wine–based aperitif from Podensac. Classed as an aromatised wine within EU law, it is a blend of 85% Bordeaux region wines and 15% macerated liqueurs, mostly citrus liqueurs. The mix is then stirred in oak vats until blended. During the aging process, Lillet is handled as a Bordeaux wine.

<span class="mw-page-title-main">Campari Group</span> Italian beverage company

Davide Campari-Milano N.V., trading as Campari Group, is an Italian company active since 1860 in the branded beverage industry. It produces spirits, wines, and non-alcoholic apéritifs. From its signature product, Campari, its portfolio has been extended to include over 50 brands, including Aperol, Appleton, Cinzano, SKYY vodka, Espolón, Wild Turkey, Grand Marnier, and Forty Creek whisky.

<span class="mw-page-title-main">Cider</span> Fermented alcoholic beverage from apple juice

Cider is an alcoholic beverage made from the fermented juice of apples. Cider is widely available in the United Kingdom and the Republic of Ireland. The UK has the world's highest per capita consumption, as well as the largest cider-producing companies. Ciders from the South West of England are generally higher in alcoholic content. Cider is also popular in many Commonwealth countries, such as India, South Africa, Canada, Australia, and New Zealand. As well as the UK and its former colonies, cider is popular in Portugal, France, Friuli, and northern Spain. Germany also has its own types of cider with Rhineland-Palatinate and Hesse producing a particularly tart version known as Apfelwein. In the U.S. and Canada, varieties of alcoholic cider are often called hard cider to distinguish it from non-alcoholic apple cider or "sweet cider", also made from apples. In Canada, cider cannot contain less than 2.5% or over 13% absolute alcohol by volume.

Double Cross Vodka is a brand of distilled spirit produced in the Slovak Republic. The distillery that produces Double Cross is situated in the town of Stará Ľubovňa, which is located in the Tatra Mountains in northeastern Slovakia.

Angelli Spumante & Aperitive is one of the most important sellers

<span class="mw-page-title-main">McDowell's No.1</span> Brand of Indian Spirits

McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo. It is USL's flagship brand and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum. The brand also has bottled water and soda. The brand began with the launch of McDowell's No.1 Brandy in 1963–64. The brand's slogan is No1 Yaari Ka No1 Spirit.

<span class="mw-page-title-main">Ricard (liqueur)</span> French beverage

Ricard is a pastis, an anise and licorice-flavored apéritif, created by Marseille native Paul Ricard in 1932, who marketed it as the "true pastis from Marseille". Paul Ricard's justification for the name was "I am willing to put my name on it, because I am sure of the quality of this pastis and proud of its unique taste."

References

  1. "Suze la gamme" . Retrieved 2021-08-10.
  2. www.so-design.net, SO Design Consultancy Ltd-. "Suze Aperitif , 70cl". Gerry's Wines & Spirits. Retrieved 2022-09-21.
  3. "Histoire Suze l'originale" . Retrieved 2021-08-10.
  4. "Umstrittene Herkunft des Aperitifs "Suze"". 11 August 2005. Retrieved 2021-08-10.
  5. Suze website: "Suze". Archived from the original on 2009-07-17. Retrieved 2009-07-08.