Viu (streaming service)

Last updated

Viu
Viu logo.svg
Type of business Subsidiary
Type of site
OTT Video Streaming
Available in English, Chinese, Arabic, Malay, Indonesian, Burmese, Thai, Filipino
HeadquartersHong Kong
Area servedHong Kong, Singapore, Malaysia, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Myanmar, South Africa, Yemen, Morocco, Sudan, Tunisia, Algeria, Iraq, Lebanon, and Palestine
Owner
Products Video streaming
URL www.viu.com
CommercialYes
LaunchedAugust 2015;8 years ago (2015-08)
Current statusActive

Viu (pronounced as view) is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media Group's Viu International Ltd. [1] Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under the Viu Original initiative (similar to original programming from other services like Disney+, Amazon Prime Video and Netflix). [2]

Contents

Viu is now available in 25 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa. [3] As of December 2022 annual results, Viu had an estimated 66.5 million monthly active users.

History

Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October 2015. [4]

In January 2016, Viu announced its official launch in Singapore. [5]

In March 2016, Viu announced its official launch in India and Malaysia. [6]

In May 2016, Viu launches in Indonesia. [7]

In November 2016, Viu announced its official launch in the Philippines and has achieved four million users and over 218 million video views. [8]

In February 2017, Viu was available in major Middle East countries including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. [9]

In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets across Asia and the Middle East countries. [10]

In September 2018, Viu announced its official launch in Myanmar. [11]

In March 2019, Viu announced its official launch in South Africa. [12]

In December 2019, Viu announced its suspension of operations in India without providing a date. [13] On 5 November 2021, Viu stopped its services in India.

In June 2023, PCCW and the Canal+ Group announced a strategic partnership between the two companies, under which Canal+ will invest $300 million, including an initial investment of $200 million, in Viu and gain a 26.1% minority stake in the streaming service, with the option to invest further and gain a 51% controlling stake. The partnership serves as a catalyst for international expansions for both PCCW and Canal+ as well as collaborations between Viu and Canal+ on original productions. [14] [15]

In February 2024, the Canal+ Group announced it had increased its stake in Viu to 30%. This move underscored Canal+'s confidence in Viu, and highlighted the group's strategic focus on Asia as a pivotal growth area. By deepening its investment in Viu, which operates as a leading streaming service in Asia, the Middle East, and South Africa, Canal+ aims to accelerate its expansion in these regions. The total investment by Canal+ in Viu reached approximately $300 million, with the group maintaining the option to further increase its stake to 50%. This progression is indicative of the evolving relationship between Canal+ and PCCW, and underscores the importance of Viu in Canal+'s global strategy. [16]

Content

Viu offers a wide-range catalogue of movies and TV shows from across Asia, including popular and new titles. First-run TV episodes are available on the platform with advertisements in between, at least 72 hours after broadcast; Paid users can access episodes without advertisements, at least eight hours after broadcast. Several titles are also available separately in localized language audio dub.

Movie titles available on the platform, mostly from its sister network (now Baogu Movies) or partnered (tvN Movies), require active Premium subscription.

Original programming

Viu has begun producing their original titles, in which most of their originals was based in Southeast Asia that has already received multiple award recognitions such as Asian Academy Creative Awards and Asian Television Awards. They also produce originals for the Middle East and Africa as well, as well as previously produced their originals for the Indian markets.

Drama

TitleGenrePremiereSeasonsRuntimeLanguageStatus
The Publicist Workplace romantic drama 22 November 201713 episodes27–47 minIndonesianMiniseries
Sunshine Coming-of-age romantic drama 31 May 201840–44 min
Jibril Suspense legal drama 22 October 2018 [lower-alpha 1] 1 season, 10 episodes44–58 minMalayEnded
Knock Out Girl Romantic sports drama 12 December 201813 episodes42–48 minIndonesianMiniseries
Devoted Neo-noir romantic thriller 28 March 20191 season, 10 episodes46–53 minMalayEnded
Rewrite Romantic fantasy drama 15 May 201913 episodes48–51 minIndonesianMiniseries
Black Fantasy crime thriller 17 December 20192 seasons, 18 episodes42–57 minMalayPending
Pretty Little Liars Cozy mystery teen drama 22 April 20202 seasons, 22 episodes41–57 min
  • Indonesian
  • English
Pending
Ganjil (Wonderers) Romantic fantasy drama 25 September 20211 season, 10 episodes46–59 minMalayEnded
Still Musical ensemble drama 26 November 20211 season, 8 episodes41–54 minTagalog
Remember 15 Teen mystery horror thriller 22 February 202212 episodes47–57 minThaiMiniseries
Wannabe Coming-of-age hip-hop musical drama 10 May 202216 episodes49–54 min
Finding the Rainbow Romantic melodrama 9 November 202214 episodes47–78 min
Hilang (Buried Sins) Supernatural crime thriller 17 November 20221 season, 10 episodes51–58 minMalayPending
Nenek Bongkok Tiga (The House on Autumn Hill) Supernatural mystery thriller 9 February 202339–60 min
Bidadari Bermata Bening (A Beautiful Angel) Romantic drama 31 March 202349–58 minIndonesian
Alter-Naratif (Electric Dust Agency) Science fiction psychological thriller 25 May 20231 season, 8 episodes45–51 minMalay
Get Rich Teen drama 5 July 202316 episodes46–53 minThaiMiniseries

Comedy

TitleGenrePremiereSeasonsRuntimeLanguageStatus
Switch Romantic fantasy comedy drama 14 August 201713 episodes20–30 minIndonesianMiniseries
Halustik Coming-of-age romantic comedy 12 September 201845–54 min
Salon Dark comedy thriller 17 September 2018 [lower-alpha 1] 1 season, 10 episodes41–46 minMalayEnded
KZL Docu-comedy drama 7 November 201815 episodes19–23 minIndonesianMiniseries
Assalamualaikum, My Future Husband Romantic comedy drama 6 November 20192 season, 23 episodes47–50 minPending
Keluarga Baha Don Crime comedy 11 July 20193 seasons, 30 episodes21–35 minMalay
Kopitiam: Double Shot Sitcom 28 November 20191 season, 10 episodes28–34 min
  • English
  • Malay
Pending
Star Stealer Coming-of-age romantic comedy 30 September 20201 season, 10 episodes28–36 minIndonesianEnded
Write Me a Love Song Romantic musical comedy drama 25 November 202145–63 min
My Coach Romantic sports comedy drama 7 June 202216 episodes44–63 minThaiMiniseries
She Was Pretty Romantic workplace comedy drama 23 June 202248–59 minMalay
AI.5YA Science fiction sitcom 18 August 20221 season, 10 episodes24–28 minPending
#lovesignal Romantic comedy short drama 7 October 202210–14 minCantonese
Ijab Kabut (I Have A Plan) Romantic comedy drama 10 October 20221 season, 10 episodes26–29 minMalay
Real Fake Romantic action comedy 12 episodes30–39 minThaiMiniseries
Bad Boys vs Crazy Girls Teen romantic comedy 14 October 20221 season, 10 episodes45–50 minIndonesianRenewed [17]
K-Love Romantic comedy drama 1 season, 18 episodes23–33 minFilipinoPending
Mantan tapi Menikah (Married Ex-Boyfriend) 31 January 20231 season, 10 episodes44–66 minIndonesian
Return Man Romantic action comedy 8 February 202312 episodes42–49 minThaiMiniseries
Love Me Again Romantic workplace comedy 23 March 20236 episodes45–47 min
Marriage With Benefits Romantic comedy drama 4 June 20231 season, 10 episodes38–60 minIndonesianPending
From Saga With Love 21 September 20231 season, 10 episodes25–30 minMalaySeason 1 ongoing
I Do(n't) Love Him18 October 20231 season, 10 episodes45 minIndonesian
What's Wrong with Secretary Kim 18 March 2024TBA21-29 minFilipinoRunning
Awaiting release
Secret Ingredient Romantic comedy April 20246 episodesTBAFilipinoPending

Co-production

TitleGenrePartner/CountryPremiereSeasonsRuntimeExclusive region(s)LanguageStatus
The Bridge Crime drama HBO Asia 26 November 2018 [lower-alpha 2] 2 seasons, 20 episodes42–58 minAll markets
  • English
  • Malay
  • Indonesian (season 2)
Pending
4Freaks 4Fam Comedy drama Workpoint TV/Thailand 12 February 20191 season, 15 episodes [lower-alpha 3] ~47 min [lower-alpha 3] Thai
My Bubble Tea Romantic fantasy comedy drama AIS Play & One 31/Thailand 22 May 202013 episodes44–57 minMiniseries
Isteri Misteri Mystery comedy TV3/Malaysia 25 November 20201 season, 10 episodes38–43 minSoutheast Asia, Hong KongMalayPending
Voice in the Rain Romantic drama AIS Play & Workpoint TV/Thailand 19 December 202016 episodes45–47 minAll marketsThaiMiniseries
Flower of Evil Romantic crime thriller ABS-CBN/Philippines 23 June 2022 [lower-alpha 4] 32 episodes39–49 minFilipinoEnded

Exclusive international distribution

In addition to producing and distributing local titles, several Viu shows have been acquired and co-produced, partly or wholly, by Viu for exclusive first-run release or distribution (under the Viu Original label) in Southeast Asia, the Middle East and South Africa in deals with partners in other regions such as Rakuten Viki, [lower-alpha 5] Far EasTone Friday Video, KC Global Media (ONE) among others.

Unlike major streaming platforms, which prevent third-party linear channels from securing broadcast rights of most co-produced shows, most Viu Original-labeled titles may be screened by local television channels in their respective countries, provided that the networks' local rights for such titles are for linear television broadcast only in their respective country jurisdiction.

TitleGenreOriginal networkPremiereSeasonsRuntimeLanguageStatus
River Where the Moon Rises Period drama KBS2 15 February 202120 episodes [lower-alpha 6] ~60 min [lower-alpha 6] KoreanMiniseries
Doom at Your Service Romantic fantasy tvN 10 May 202116 episodes59–72 min
Lovers of the Red Sky Romantic period fantasy SBS 30 August 202159–70 min
Now, We Are Breaking Up Slice of life romantic drama 12 November 202160–68 min
Again My Life Fantasy action drama 8 April 202260–75 min
From Now On, Showtime! Romantic comedy/Mystery drama MBC 23 April 202266–78 min
Woori the Virgin Romantic comedy 9 May 202214 episodes59–63 min
Why Her Romantic mystery drama SBS 3 June 202216 episodes59–75 min
Today's Webtoon Workplace comedy 29 July 202262–76 min
If You Wish Upon Me Slice of life light drama 10 August 202260–64 min
The Law Cafe Romantic comedy/Legal drama KBS2 5 September 202216 episodes + 1 specials60–67 min
The Empire Family legal drama JTBC 24 September 202216 episodes57–72 min
Reborn Rich Fantasy suspense drama 18 November 202261–88 min
Taxi Driver (season 2) Revenge dark comedy SBS 17 February 20231 season, 16 episodes + 2 specials63–127 minRenewed [18]
Delivery Man Romantic fantasy comedy Genie TV/ENA 1 March 202312 episodes59–61 minMiniseries
The Secret Romantic Guesthouse Romantic period drama SBS 20 March 202318 episodes60–65 min
My Perfect Stranger Romantic fantasy/Mystery drama KBS2 1 May 202316 episodes60–67 min
My Lovely Liar Romantic comedy/Mystery drama tvN 31 July 202361–71 min
The Escape of the Seven Revenge drama SBS 15 September 20231 season, 17 episodes64–89 minSeason 2 ongoing [19]
Twinkling Watermelon Coming-of-age fantasy musical tvN 25 September 202316 episodes59–64 minMiniseries
A Good Day to Be a Dog Romantic fantasy comedy 11 October 202314 episodes58–62 min
The Matchmakers Romantic period comedy KBS2 30 October 202316 episodes64–70 min
Moon in the Day Romantic fantasy Genie TV/ENA 1 November 202314 episodes59–61 min
The Story of Park's Marriage Contract Romantic comedy/Period fantasy MBC 24 November 202312 episodes64–73 min
Queen of Divorce Revenge legal drama JTBC 31 January 202463–67 min

Availability

Viu OTT video service can be accessed anytime and anywhere via Viu app at App Store for iOS devices, Google Play Store for Android devices across the region, on the Huawei App Store or visit www.viu.com to watch on the web, it also can be accessed through Apple TV devices. Registered Viu free or premium subscriber can download videos and watch offline on mobile devices such as smartphones and tablets, as well as save viewing progress, bookmark programmes and receive notifications on new episodes. [20]

Viu's service is run in premium subscription and ad-supported freemium model. Viu premium subscribers are able to enjoy full 1080p HD quality videos, unlimited download without any ads interruption. Meanwhile, Viu freemium users will continue to have access to platform's huge catalogue of content for free. [21]

See also

Notes

  1. 1 2 Also aired on ntv7 (Rated P13 version)
  2. Also aired on HBO & HBO GO. Previously aired on ntv7 for Season 1 (Rated P13 version)
  3. 1 2 Released in 60 4-part individual episodes, last around 8–16 min.
  4. Premiered within 48 hours before linear television broadcast (via Kapamilya Channel, Jeepney TV & A2Z)
  5. Some of the below-listed series are either labelled as Viki Original or co-distribute with Kocowa, which handled the series distribution from three major broadcasters
  6. 1 2 Released in 60 half-hour individual episodes, last around 29–35 min.

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References

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