WRVR

Last updated
WRVR
1045TheRiverLogo.jpg
City Memphis, Tennessee
Broadcast area Memphis, Tennessee
Frequency 104.5 MHz (HD Radio)
Branding104.5 The River
Slogan Continuous Soft Rock for Memphis
Programming
Language(s) English
Format Adult contemporary
Ownership
Owner Audacy, Inc.
(Audacy License, LLC)
History
First air date
1968 (as WTCV)
Former call signs
WTCV (1968-?)
WAID (?-1975)
WQUD (1975-1981)
Call sign meaning
The RiVeR
Technical information
Licensing authority
FCC
Facility ID 34375
Class C1
ERP 100,000  watts
HAAT 229 meters (751 ft)
Links
Public license information
Profile
LMS
Webcast Listen live (via  Audacy)
Website www.audacy.com/1045theriver

WRVR (104.5 FM, branded "The River 104.5") is an adult contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for at least 34 years as of 2021. Owned by Audacy, Inc., the station's studios are located in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee, outside Memphis.

Contents

WRVR broadcasts in the HD Radio format. [1]

The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

History

The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of WDIA (which is where the former WAID call letters—in reverse—came from).

"The River" branding is a local reference to the Mississippi River.

The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WMFS, WLFP, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006.

The "WRVR" call letters previously belonged to an FM jazz station in New York City broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW.)

In October 2017, morning show hosts Mike Montana and Mandy Morgan exited WRVR, leaving a rare opening during the morning-drive timeslot. In January 2018, longtime Memphis radio morning show host Ron Olson, from sister station WMC-FM ("FM100"), switched to mornings on WRVR. His former WMC-FM co-host Karen Perrin joined him again as a morning show partner on WRVR.

Former Logos

WRVR 104.5TheRiver logo.jpg

Related Research Articles

WMC-FM Hot adult contemporary radio station in Memphis

WMC-FM is a commercial hot adult contemporary radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. Owned by Audacy, Inc., the station also serves as the Memphis affiliate for the Rick Dees Weekly Top 40. The WMC-FM studios are located in Memphis' Colonial Acres neighborhood, while the station transmitter resides in the nearby suburb of Bartlett. Besides a standard analog transmission, WMC-FM is also available online via Audacy.

WXMX Radio station in Millington–Memphis, Tennessee

WXMX is a commercial mainstream rock radio station near Memphis, TN. It is owned by Cumulus Media and is branded as "98.1 The Max". The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee.

KNOU Radio station in Los Angeles, California

KNOU is a commercial radio station in Los Angeles, California, United States. The station is owned by Audacy, Inc. and airs a top 40 (CHR) radio format. The station has studios at the intersection of Wilshire and Hauser boulevards in the Miracle Mile district of Los Angeles, and the transmitter on Mount Wilson.

WWWL Radio station in New Orleans, Louisiana

WWWL is a commercial AM radio station in New Orleans, Louisiana. Owned by Audacy, Inc., it broadcasts an urban oldies format. The station's studios are located at the 400 Poydras Tower in Downtown New Orleans. The transmitter site is in Algiers, near the city limits of Gretna and Terrytown. The station operates at 5,000 watts around the clock, although after sunset, it switches to a directional antenna.

KBZT Alternative rock radio station in San Diego

KBZT is a commercial radio station licensed to San Diego, California. Owned by Audacy, Inc., the station broadcasts an alternative rock format. Its studios are located in San Diego's Stonecrest area, and the transmitter is located in La Jolla.

WDSY-FM Radio station in Pittsburgh, Pennsylvania

WDSY-FM is a commercial FM radio station in Pittsburgh, Pennsylvania. It is owned by Audacy, Inc. and airs Audacy’s syndicated country radio format. The studios and offices are in Foster Plaza on Holiday Drive in Green Tree, Pennsylvania, but using a Pittsburgh address.

WHRK is a commercial FM radio station licensed to Memphis, Tennessee. The station is owned by iHeartMedia and it airs an urban contemporary radio format. The station carries the nationally syndicated weekday morning show, The Breakfast Club, from co-owned Premiere Networks and based at WWPR-FM in New York City. The rest of the schedule is hosted by local DJs.

WQAL Hot adult contemporary radio station in Cleveland

WQAL – branded Q104 – is a commercial hot adult contemporary radio station licensed to Cleveland, Ohio. Owned by Audacy, Inc., the station serves Greater Cleveland and much of surrounding Northeast Ohio. The WQAL studios are located at the Halle Building in Downtown Cleveland, while the station transmitter resides in the Cleveland suburb of North Royalton. Besides a standard analog transmission, WQAL broadcasts over three HD Radio channels, and is available online via Audacy.

WOMC Classic hits radio station in Detroit

WOMC is a commercial FM radio station in Detroit, Michigan. It airs a classic hits radio format and is owned by Audacy, Inc.. The transmitter and studios are both located on American Drive off 11 Mile Road in Southfield, Michigan.

KSWD (FM) Soft adult contemporary music radio station in Seattle

KSWD is a radio station in Seattle, Washington. Owned by Audacy, Inc., it broadcasts a soft adult contemporary format. KSWD's studios are located on Fifth Avenue in Downtown Seattle; the station broadcasts from two transmitters located near Issaquah on Tiger Mountain, with its main transmitter operating at 73 kW effective radiated power (ERP) and its auxiliary transmitter operating at an ERP of 53 kW.

WMC (AM) ESPN Radio affiliate in Memphis

WMC is a commercial radio station in Memphis, Tennessee, broadcasting a sports radio format. It is one of the city's oldest radio stations, and still uses its original three-letter call sign. WMC maintains studios in the Audacy, Inc. complex in Southeast Memphis, and has its transmitter towers in Northeast Memphis.

WMFS-FM is a commercial sports radio radio station in Bartlett, Tennessee, broadcasting to the Memphis, Tennessee area on 92.9 FM, owned by Audacy, Inc. WMFS is the radio home for the Memphis Grizzlies. The station's studios are in Southeast Memphis, and the transmitter tower is in Northeast Memphis.

WSSP Sports radio station in Milwaukee

WSSP is a Milwaukee-based sports talk station owned by Audacy, Inc. Its studios and transmitter are co-located in Hales Corners.

WHBQ-FM Radio station in Germantown, Tennessee

WHBQ-FM is a Germantown, Tennessee, United States-based radio station broadcasting a classic hits format. It serves Memphis along with its northern and eastern suburbs from an antenna located in Cordova, Tennessee. It is commonly referred to as the "Q", and first hit airwaves on March 23, 2004. It is owned by the Flinn Broadcasting Corporation and shares its call sign with FOX 13 on TV and sister station Sports 56 on AM. It operates from its studios in Southeast Memphis.

WGKX Radio station in Memphis, Tennessee

WGKX is a country music formatted radio station in Memphis, Tennessee. It is owned by Cumulus Media. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee.

WLFP Radio station in Germantown, Tennessee

WLFP is a country music radio station. It is licensed to Germantown, Tennessee, and serves the Memphis area. The station broadcasts at 94.1 MHz frequency. WLFP broadcasts in HD.

WMFS is a commercial radio station located in Memphis, Tennessee. WMFS airs sports radio programming branded as "ESPN 680AM Sports Radio Memphis". The station simulcasts with WMFS-FM 92.9. WMFS is home to the Geoff Calkins Show, the Jason and John Show, the Eric Hasseltine Show, and the Gary Parrish Show. As of the 2007 baseball season, WMFS has become the home of St. Louis Cardinals broadcasts in the Memphis area. It also broadcasts Tennessee Volunteers football and basketball games.

WRBO Radio station in Como, Mississippi

WRBO is an FM radio station licensed to Como, Mississippi, broadcasting on 103.5 MHz and serving the Memphis, Tennessee metropolitan area. Owned by Cumulus Media, WRBO has an urban adult contemporary format playing both current and classic R&B music. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Olive Branch, Mississippi.

KWNW Radio station in Crawfordsville, Arkansas

KWNW - branded as "101.9 Kiss FM - is a radio station broadcasting a Top 40 (CHR) format serving the Memphis, Tennessee, area. The station is currently owned by iHeartMedia and is licensed to Crawfordsville, Arkansas. The station's studios are located in Southeast Memphis, and the transmitter site is in West Memphis, Arkansas.

KSON (FM) Radio station in San Diego, California

KSON is a commercial radio station licensed to San Diego, California. Owned by Audacy, Inc., the station broadcasts a country music format.

References

Coordinates: 35°09′18″N89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822