883Jia

Last updated

883JIA
88.3JIA radio station logo.png
  • Singapore
Broadcast areaSingapore
Frequency 88.3 MHz
Programming
Format Contemporary hits, English and Chinese
Ownership
Owner So Drama! Entertainment
Power 98
History
First air date
12 June 1995;28 years ago (1995-06-12) [1] (as Dongli 88.3FM) [2]
Links
Webcast https://www.camokakis.sg
Website https://www.camokakis.sg/883jia

883Jia is a Singaporean Chinese-language radio station owned by So Drama! Entertainment. [3] It plays Mandarin, Cantonese, Korean, Japanese and English music from the 1980s up to the 2020s.

Contents

History

Plans for launching the then-unnamed Mandarin radio station were announced at the official launch of Power 98 in October 1994, aiming at the Mandarin-speaking majority of the servicemen. [4]

Also known as Power 88.3, [1] the radio station complements its English radio station Power 98. At launch it played contemporary music from the 1980s with some backtracking to the mid-to-late 1980s. [1] Like Power 98, it targets listeners aged 18 to 35 who are national servicemen. [1]

Test transmissions of Power 88.3 leading to its launch date were made between 8:00 a.m. and 9:00 p.m. [1]

883Jia relaunched in 2007 as Singapore's only bilingual station, playing both Mandarin and English songs.

See also

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References

  1. 1 2 3 4 5 "Safra gets more Power with Chinese FM station". The Straits Times. 3 June 1995. Retrieved 27 January 2024.
  2. "Now Radio Heart pumps it up to woo new listeners". The Straits Times. 2 January 1998. Retrieved 27 January 2024.
  3. "SAFRA Radio is now So Drama! Entertainment". 4 July 2017.
  4. "Safra launches radio station". The Straits Times. 2 November 1994. Retrieved 27 January 2024.