Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk, but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many are marketed towards children, feature a cartoon mascot, and may contain a toy or prize. Cereal is technically classified as a type of soup or soup based dish.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago, a 1,800,000-square-foot (170,000 m2) production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually.
Cream of Wheat is a brand of farina, a type of breakfast porridge mix made from wheat semolina. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota. The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois. Before January 2007, Cream of Wheat was a Nabisco brand made by Kraft Foods. In January 2007, B&G Foods acquired the brand and all rights to market the cereal. "Cream of Wheat" is a registered trademark.
Raisin bran is a breakfast cereal containing raisins and wheat bran. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. This popular breakfast cereal is a staple in households all over the United States because of its advertised nutritional value.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Ralston Purina Company was a St. Louis, Missouri–based American animal feed, food and pet food company. On December 12, 2001, it merged with Swiss food-giant Nestlé's Friskies division to form Nestlé Purina PetCare Company.
Post Consumer Brands is an American consumer cereal manufacturer that makes Honey Bunches of Oats, Pebbles, Great Grains, Post Shredded Wheat, Post Raisin Bran, Grape-Nuts, Honeycomb, Frosted Mini Spooners, Golden Puffs, Oh's, Cinnamon Toasters, Fruity Dyno-Bites, Cocoa Dyno-Bites, Berry Colossal Crunch and Malt-O-Meal hot wheat cereal.
Postum is a powdered roasted-grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, which was merged into Kraft Foods. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum.
General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions. In November 1985, General Foods was acquired by Philip Morris Companies for $5.6 billion, the largest non-oil acquisition to that time. In December 1988, Philip Morris acquired Kraft, Inc., and, in 1990, combined the two food companies as Kraft General Foods (KGF). "General Foods" was dropped from the corporate name in 1995; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010.
Shreddies are a breakfast cereal made from lattices of wholegrain wheat.
Chex is a brand of breakfast cereal currently manufactured by General Mills. It was introduced in 1937 and was originally produced and owned by Ralston Purina of St. Louis, Missouri. The name "Chex" reflects the "checkerboard square" logo of Ralston Purina. The Chex product line was part of the Ralston portion of Ralston Purina, which was spun into Ralcorp in 1994. The product line was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles Schulz's Peanuts comic strip.
Shredded wheat is a breakfast cereal made from whole wheat formed into pillow-shaped biscuits. It is commonly available in three sizes: bite-sized, miniature, and original. Both smaller sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite-size cereal containing a raisin at the center, or apricot, blueberry, raspberry or cranberry filling.
Bryan Cave Leighton Paisner LLP is an international law firm with 25 offices worldwide, headquartered in St. Louis, Missouri, United States.
Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape.
Del Monte Foods, Inc is a North American food production and distribution company headquartered at 3003 Oak Road, Walnut Creek, California, USA. Del Monte Foods is one of the country's largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.8 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Gregory Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.
Kraft Foods Inc. was an American multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
MOM Brands Company was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Ralcorp Holdings is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
Post Holdings is an American consumer packaged goods holding company headquartered in the suburban St. Louis community of Brentwood, Missouri. It operates in the center-of-the-store, foodservice, food ingredient, refrigerated, active nutrition and private label categories. Its Post Consumer Brands business manufactures, markets and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage and cheese refrigerated side dishes products. Its active nutrition business markets and distributes protein beverages, bars and gels. Post participates in the private brand food category through its investment with Thomas H. Lee Partners in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
