Computer and network surveillance is the monitoring of computer activity and data stored locally on a computer or data being transferred over computer networks such as the Internet. This monitoring is often carried out covertly and may be completed by governments, corporations, criminal organizations, or individuals. It may or may not be legal and may or may not require authorization from a court or other independent government agencies. Computer and network surveillance programs are widespread today and almost all Internet traffic can be monitored.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services, products, and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.
Factiva is a business information and research tool owned by Dow Jones & Company. Factiva aggregates content from both licensed and free sources. Providing organizations with search, alerting, dissemination, and other information management capabilities. Factiva products claim to provide access to more than 32,000 sources such as newspapers, journals, magazines, television and radio transcripts, photos, etc. These are sourced from nearly every country in the world in 28 languages, including more than 600 continuously updated newswires.
StudiVZ, SchülerVZ and MeinVZ was a social networking platform for students and based in Berlin, Germany. The name is an abbreviation of the German expression Studentenverzeichnis, which means students' directory.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Sevenload was a German-based video-sharing website on which users can upload, share and view videos. Since its founding in April 2006, the platform emerged on international markets to become a Social Media Network for photos, videos and web TV content. sevenload shows licensed content channels and allows users to upload their video and photo contents onto the site and then tag them, put them in albums and share them with other users, and is considered by some to be a counterpart to hulu in the US. Premium content and user generated videos at sevenload.com create an entertainment portal of editorial and professional web TV shows online. Selected content of sevenload's entire program airs on next generation TVs, set-top-box technology and games consoles with partners such as Sony, Philips Net TV, T-Home Entertain, Medion and Nintendo Wii. sevenload is currently available in twelve languages and offers localized country portals in Germany, France, Italy, Spain, Sweden, Poland, Russia, Turkey, UK, USA, Netherlands, Malaysia, Singapore, Australia, Japan, Indonesia, South Korea, India, China, Colombia and Mexico.
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested on the Internet or digital devices. Digital footprints can be classified as either passive or active. The former is composed of a user's web-browsing activity and information stored as cookies. The latter is often released deliberately by a user to share information on websites or social media. While the term usually applies to a person, a digital footprint can also refer to a business, organization or corporation.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
Proofpoint, Inc. is an American enterprise cybersecurity company based in Sunnyvale, California that provides software as a service and products for email security, identity threat defense, data loss prevention, electronic discovery, and email archiving.
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads to that user elsewhere on the internet via an ad exchange.
Nextag was an independent price comparison service website for products, travel, and education. It started as a website where buyers and sellers could negotiate prices for computers and electronics products. From 2000, the business model focused on comparison shopping. NexTag also owned Hamburg, Germany-based Guenstiger.de. It provided functionality for tracking the historical prices of a product across various sellers.
Clicker was an Internet video directory and search company based in Los Angeles, California. Their website aimed to be the TV Guide for all full episodes of programs available to watch on the Web. It is owned by CBS Interactive.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, and development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Mindspark Interactive Network, Inc. was an operating business unit of IAC known for the development and marketing of entertainment and personal computing software, as well as mobile application development. Mindspark's mobile division acquired iOS application developer Apalon in 2014, which was known for popular entertainment applications such as Weather Live, Emoji Keypad, and Calculator Pro.
intergator is an Information Access Platform and a product suite for Enterprise Search. It is a search engine designed for organizations’ internal systems knowledge management- and analytics platforms. The newest iteration of the product focuses on Enterprise Search, Big Content Analytics, Knowledge Capturing and Social Intranet. It is developed by interface projects GmbH, a subsidiary of the interface business group with its head office in Dresden, Sachsen.
Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce.
