Founded in 2005 by Chris Sloan and Carla Kaufman Sloan, 2C Media (2C) is a content production company and creative agency based in Miami, Florida. [1] The company produces both original cable television programming (2C Originals) and broadcast promotion and design campaigns. The 2C production facility houses 13 edit suites, audio and in-house graphics. [1]
The company's original programming division, 2C Originals, has developed and produced the following series and specials:
A major segment of 2C's business is broadcast promotion and design, work that has included television series launch campaigns, [9] streaming platform launch videos, [10] brand integrations, [11] sizzles, upfront presentations and other promotional elements. In 2019, the company was recognized for its contributions to this industry with its third Agency of the Year nomination from entertainment marketing association Promax. [12] 2C ultimately earned a company-best 14 Promax Awards in 2019, [13] with one of its winning projects, a brand integration for Discovery Channel's Shark Week and Crest, earning 6 Promax Awards, in addition to a previous Golden Trailer Award. [14]
In 2016, 2C announced its digital joint venture with Flipeleven Creative to launch Flip2C, expanding its services beyond the traditional television and over-the-top (OTT) space to take on projects for technology companies. Flip2C capabilities include websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video capabilities and best practices to serve diverse platforms like Vine, Snapchat, Facebook and Instagram. Among the joint venture's initial projects was a multi-platform promotional campaign for The Weather Channel mobile application. [15] [16] Most recently, Flip2C produced and delivered three branded videos for National Geographic’s Planet Or Plastic initiative and Brita's The Filtered Life initiative [17] that were used across Facebook, Instagram and Snapchat, as well as on a special dedicated microsite.
ESPN is an American basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Egan.
Cox Communications is an American company that provides digital cable television, telecommunications and Home Automation services in the United States. It is the third-largest cable television provider in the United States, serving more than 6.2 million customers, including 2.9 million digital cable subscribers, 3.5 million Internet subscribers, and almost 3.2 million digital telephone subscribers, making it the seventh-largest telephone carrier in the country. Cox is headquartered at 6205 Peachtree Dunwoody Rd in Sandy Springs, Georgia, U.S., in the Atlanta metropolitan area. It is a privately-owned subsidiary of Cox Enterprises.
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In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. It helps marketers to create a distinctive place in customers' mind. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
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WAMI-DT, virtual channel 69, is a UniMás owned-and-operated television station serving Miami and Fort Lauderdale, Florida, United States that is licensed to Hollywood, Florida. It is one of two East Coast flagship stations of the Spanish-language network. WAMI-DT is owned by the Univision Local Media subsidiary of Univision Communications, as part of a duopoly with Miami-licensed Univision co-flagship WLTV-DT. The two stations share studios known as "NewsPort" on Northwest 30th Terrace in Doral; WAMI-DT's transmitter is located in the Dale Village neighborhood of Pembroke Park, Florida. On cable, the station is carried on Comcast Xfinity channel 23.
S4C Chwaraeon from S4C, Welsh: Sianel Pedwar Cymru Chwaraeon(English: Channel Four Wales Sport), has the rights to many sporting events, which it covers in the Welsh language.
The Promax Awards honor promotion, design and marketing by a company or individual that is broadcast, published or released in their respective markets.
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India’s first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.
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Chris Sloan is an executive producer for television and Chief Creative Officer of 2C Media (2C), a Miami-based production company and agency he founded with wife Carla Kaufman Sloan in 2005.
Khaled Mohamed Khaled, known professionally as DJ Khaled, is an American DJ, record executive, songwriter, record producer, and media personality. Born in New Orleans, Louisiana, Khaled first gained prominence as a radio host in the 1990s on Miami hip hop station 99 Jamz. His popularity later prompted hip hop group Terror Squad to hire Khaled as the DJ for their live performances. After gaining some production credits on the group's material, Khaled then transitioned into curating albums, releasing his debut studio album Listennn... the Album in 2006, which earned gold certification.
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