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Company type | Private |
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Industry | Entertainment technology |
Defunct | 2022 |
Fate | Dissolved |
Headquarters | , United States |
Key people | Steve Schklair, Founder, Chief Executive Officer |
Products | 3Flex camera rig systems 3Space series of software applications |
Website | 3alitytechnica |
3ality Technica, formerly 3ality Digital, was a Burbank, California based company that specialized in high-definition, live-action stereoscopic digital 3D. The company developed production systems, image processing software and other technologies that enabled the creation, post-production and distribution of live-action 3D entertainment. [1] [2]
3ality announced their closure in 2022. [3]
3ality Technica provided technology in two categories: The company's 3Flex camera rig systems enable 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts. [4]
The company's 3Play image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D high-definition content over conventional high-definition infrastructure channels. [5]
In 2012, the company built next-generation stereoscopic 3D system Helix allowing two cameras to be aligned with sub-pixel accuracy. [6]
3ality Technica also provided production services to demonstrate the functionality of its systems. The company produced the first movie shot completely in live-action digital 3D, U2 3D . They shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe's "Lizard Lake." They shot a 3D episode of Chuck . They produced the first live 3D broadcast of an NFL football game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game. [7] In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopic live-action 3D production to Asia using 3ality Digital's technology. [8] In February 2011, 3ality Technica & Digital Revolution Studios produced the 2011 3D Creative Arts Awards "Your World in 3D", which was the first award show filmed in native 3D and televised on 3net 3D channel broadcast on DirectTV. The production was filmed at the Grauman's Chinese Theatre in Hollywood. In August 2011, they shot Britney Spears's Femme Fatale Tour in Toronto, which was released in DVD/Blu-ray 2D in November. The 3D version of this concert will be available for customers of Samsung's new 3D TVs.
Film | SIP | Camera Rig | Camera |
---|---|---|---|
A Very Harold & Kumar 3D Christmas | 3ality Technica Quasar 3D Rig | Panavision Genesis | |
ABCD: Any Body Can Dance | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Atom 3D Rig | Red Epic |
Alatchakra: Circle of Desire [9] | 3ality Technica TS-5 3D Rig | ||
The Amazing Spider-Man: The Untold Story | Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
Bait 3D | 3ality Technica Quasar 3D Rig | Red One | |
Dark Country | 3ality Technica Dark Country 3D Rig | Red One | |
The Darkest Hour (film) | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Quasar 3D Rig | Sony CineAlta F35 |
The Great Gatsby (2013 film) | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
The Hobbit: An Unexpected Journey | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
I Heart Shakey | 3ality Technica Quasar 3D Rig] | Red One | |
Jack the Giant Slayer | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
Journey 2: The Mysterious Island | 3ality Technica Neutron 3D Rig | Sony CineAlta F35 | |
The Mortician | 3ality Technica Quasar 3D Rig | Red One | |
Napoleon Kaput | 3ality Technica Quasar 3D Rig | Red One | |
OM (Kalyan Ram) | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | |
Oz: The Great and Powerful | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Atom 3D Rig | Red Epic |
Pirates of the Caribbean: On Stranger Tides | 3ality Technica Quasar 3D Rig | Red Epic / Red One | |
Planet B-Boy | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | |
Prometheus (2012 film) | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Atom 3D Rig | Red Epic |
Resident Evil: Retribution | 3ality Technica Atom 3D Rig | Red Epic | |
Rudhramadevi | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Atom 3D Rig | |
Saw VII 3D: The Final Chapter | 3ality Technica Neutron 3D Rig | SI-2K | |
Silent Hill: Revelation 3D | 3ality Technica Neutron, Pulsar & Quasar 3D Rigs | Red Epic | |
Stalingrad (2013 film) | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
Step Up Revolution | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rig | Red Epic |
The Texas Chainsaw Massacre 3D | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica TS-5 3D Rigs | Red Epic |
Torrente 4: Lethal Crisis | 3ality Technica Quasar & Neutron 3D Rig | Sony CineAlta F35 | |
Underworld: Awakening | 3ality Technica - SIP (Stereoscopic Image Processor) | 3ality Technica Atom 3D Rig | Red Epic |
Universal Soldier: Day of Reckoning | 3ality Technica Quasar 3D Rig | Red Epic / Red One | |
Walking with Dinosaurs | 3ality Technica Atom 3D Rig | Red Epic |
Digital cinema refers to the adoption of digital technology within the film industry to distribute or project motion pictures as opposed to the historical use of reels of motion picture film, such as 35 mm film. Whereas film reels have to be shipped to movie theaters, a digital movie can be distributed to cinemas in a number of ways: over the Internet or dedicated satellite links, or by sending hard drives or optical discs such as Blu-ray discs.
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set, rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers.
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays of several types.
Motion control photography is a technique used in still and motion photography that enables precise control of, and optionally also allows repetition of, camera movements. It can be used to facilitate special effects photography. The process can involve filming several elements using the same camera motion, and then compositing the elements into a single image. Other effects are often used along with motion control, such as chroma key to aid the compositing. Motion control camera rigs are also used in still photography with or without compositing; for example in long exposures of moving vehicles. Today's computer technology allows the programmed camera movement to be processed, such as having the move scaled up or down for different sized elements. Common applications of this process include shooting with miniatures, either to composite several miniatures or to composite miniatures with full-scale elements.
3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion picture industry because of the costly hardware and processes required to produce and display a 3D film, and the lack of a standardized format for all segments of the entertainment business. Nonetheless, 3D films were prominently featured in the 1950s in American cinema, and later experienced a worldwide resurgence in the 1980s and 1990s driven by IMAX high-end theaters and Disney-themed venues. 3D films became increasingly successful throughout the 2000s, peaking with the success of 3D presentations of Avatar in December 2009, after which 3D films again decreased in popularity. Certain directors have also taken more experimental approaches to 3D filmmaking, most notably celebrated auteur Jean-Luc Godard in his film Goodbye to Language.
Visual effects is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX.
Film-out is the process in the computer graphics, video production and filmmaking disciplines of transferring images or animation from videotape or digital files to a traditional film print. Film-out is a broad term that encompasses the conversion of frame rates, color correction, as well as the actual printing, also called scannior recording.
High-definition video is video of higher resolution and quality than standard-definition. While there is no standardized meaning for high-definition, generally any video image with considerably more than 480 vertical scan lines or 576 vertical lines (Europe) is considered high-definition. 480 scan lines is generally the minimum even though the majority of systems greatly exceed that. Images of standard resolution captured at rates faster than normal, by a high-speed camera may be considered high-definition in some contexts. Some television series shot on high-definition video are made to look as if they have been shot on film, a technique which is often known as filmizing.
Virtual cinematography is the set of cinematographic techniques performed in a computer graphics environment. It includes a wide variety of subjects like photographing real objects, often with stereo or multi-camera setup, for the purpose of recreating them as three-dimensional objects and algorithms for the automated creation of real and simulated camera angles. Virtual cinematography can be used to shoot scenes from otherwise impossible camera angles, create the photography of animated films, and manipulate the appearance of computer-generated effects.
The multiple-camera setup, multiple-camera mode of production, multi-camera or simply multicam is a method of filmmaking and video production. Several cameras—either film or professional video cameras—are employed on the set and simultaneously record or broadcast a scene. It is often contrasted with a single-camera setup, which uses one camera.
RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters. Worldwide, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries as of June 2015.
U2 3D is a 2008 American-produced 3D concert film featuring rock band U2 performing during the Vertigo Tour in 2006. Directed by Catherine Owens and Mark Pellington, the film contains performances of 14 songs, including tracks from How to Dismantle an Atomic Bomb (2004), the album that the tour supported. The concert footage includes political and social statements made during the shows. It is the band's second feature film, following their 1988 rockumentary Rattle and Hum. Among several cinematic firsts, U2 3D was the first live-action digital 3D film.
Digital 3D is a non-specific 3D standard in which films, television shows, and video games are presented and shot in digital 3D technology or later processed in digital post-production to add a 3D effect.
3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an active shutter 3D system or a polarized 3D system, and some are autostereoscopic without the need of glasses. As of 2017, most 3D TV sets and services are no longer available from manufacturers.
The Fujifilm FinePix Real 3D W series is a line of consumer-grade digital cameras designed to capture stereoscopic images that recreate the perception of 3D depth, having both still and video formats while retaining standard 2D still image and video modes. The cameras feature a pair of lenses, and an autostereoscopic display which directs pixels of the two offset images to the user's left and right eyes simultaneously. Methods are included for extending or contracting the stereoscopic baseline, albeit with an asynchronous timer or manually depressing the shutter twice. The dual-lens architecture also enables novel modes such as simultaneous near and far zoom capture of a 2D image. The remainder of the camera is similar to other compact digital cameras.
SENSIO Technologies, Inc., also known as SENSIO, was a Montreal company that developed and marketed stereoscopic image-processing technologies facilitating the creation and delivery of 3D content. To promote widespread 3D adoption, SENSIO was active on several fronts: aggregating and distributing 3D content in its SENSIO® Hi-Fi 3D format; supplying the technology to enable high-fidelity, quality-enhanced 3D images delivered over the existing 2D infrastructure; developing technologies that eased user interaction with 3D content; and ensuring compatibility by conforming to existing constraints and promoting standardization.
Digital Revolution Studios is a Van Nuys, California based company specializing in high-definition stereoscopic digital 3D. Digital Revolution Studios was started by Oscar nominated and Emmy winning producer Craig Tanner, who gained a reputation in the stereoscopic industry for his work as Visual Effects Editor of the landmark 3D film, Avatar.
Ted Kenney is the current Director, Field and Technical Operations at Fox Sports. (2015) At Fox Sports, Ted played a role in executing the first live, multi camera VR shoot at the 2015 US Open.
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The history of film technology traces the development of techniques for the recording, construction and presentation of motion pictures. When the film medium came about in the 19th century, there already was a centuries old tradition of screening moving images through shadow play and the magic lantern that were very popular with audiences in many parts of the world. Especially the magic lantern influenced much of the projection technology, exhibition practices and cultural implementation of film. Between 1825 and 1840, the relevant technologies of stroboscopic animation, photography and stereoscopy were introduced. For much of the rest of the century, many engineers and inventors tried to combine all these new technologies and the much older technique of projection to create a complete illusion or a complete documentation of reality. Colour photography was usually included in these ambitions and the introduction of the phonograph in 1877 seemed to promise the addition of synchronized sound recordings. Between 1887 and 1894, the first successful short cinematographic presentations were established. The biggest popular breakthrough of the technology came in 1895 with the first projected movies that lasted longer than 10 seconds. During the first years after this breakthrough, most motion pictures lasted about 50 seconds, lacked synchronized sound and natural colour, and were mainly exhibited as novelty attractions. In the first decades of the 20th century, movies grew much longer and the medium quickly developed into one of the most important tools of communication and entertainment. The breakthrough of synchronized sound occurred at the end of the 1920s and that of full color motion picture film in the 1930s. By the start of the 21st century, physical film stock was being replaced with digital film technologies at both ends of the production chain by digital image sensors and projectors.