3rd Avenue (American band)

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3rd Avenue
3rdAvenue Photoshoot.jpg
3rd Avenue Album Photoshoot
Background information
Also known as3rd Ave
Origin Baton Rouge, Louisiana, United States
Genres R&B, quiet storm, new jack swing, soul
Years active1990–1993
Labels
Past membersMaurice "Moe-P" Pearl
Eric Jason Robinson
Brad Nelson

3rd Avenue, composed of Maurice "Moe-P" Pearl, Eric Jason Robinson, and Brad Nelson, were an American trio of R&B vocalists signed to SOLAR Records (Sound of Los Angeles Records), a Los Angeles-based label built from the existing roster of the former Soul Train Records founded by Don Cornelius. [1] [2] [3]

Contents

History

Beginnings and initial group success

3rd Avenue, originally from Baton Rouge, Louisiana, gained recognition when Pabst Brewing Company contracted the group to perform commercial jingles for Olde English 800, a brand of malted liquor marketed towards the "urban contemporary market". [4] The resulting exposure from the commercials led to the group signing a recording contract with SOLAR, who had recently signed a distribution agreement with Epic Records as their previous distribution deal lapsed in 1989. [5] [6] "The Minute You Fall In Love", a record from their upcoming debut album, was placed onto the Billboard R&B Albums Chart Top 10-peaking Deep Cover Soundtrack , distributed by SOLAR/Epic and released in early 1992. [7] [8] The group's label debut was deemed a "priority project" by SOLAR executives in a June 1992 Billboard article alongside the launch of Times 3, a female R&B trio, and 3rd Avenue members Pearl and Robinson co-wrote portions of the project alongside producer Dennis "Den Den" Nelson. [9] Their debut album Let's Talk About Love was released in June 1992. [10] The parent album underperformed as it did not chart at a time in which the new jack swing genre was at its creative peak, but the singles fared better and received national R&B airplay without the aid of music videos, peaking at #66 and #58 respectively. [1] Lead single "I’ve Gotta Have It" remained on the Billboard Hot R&B Songs chart for 7 weeks, and the second single, a remixed version of the title track, lasted 6 weeks. [1] [11]

SOLAR decline and group dissolution

In 1993, the members of 3rd Avenue co-wrote and/or produced "Baby, I'm Hooked on You", "My Love for You Will Last Forever", and "Are You Ready To Be Loved?" for SOLAR labelmate and Cincinnati-based R&B Group The Deele's final 1993 album An Invitation To Love. Robinson also co-wrote album track "Feel It" alongside Vincent Herbert and SOLAR writer Tania Carmenatti. An Invitation To Love, a foray into a more hip-hop-influenced, new jack swing style without original members Kevin Roberson, Kenneth Edmonds and Antonio Reid, was a commercial disappointment. [12] As a result, Epic did not renew their SOLAR distribution deal, causing the label to cease operations in early 1994. [13] [14] [15] 3rd Avenue disbanded soon after.

Over the next two decades, the SOLAR catalog was purchased and sold by various companies (including label The Right Stuff Records in 1996), with Canadian independent record label Unidisc gaining control in 2009. [16] Fragments of "Freak Me" and "Wiggle It", the two tracks that did not make 3rd Avenue's debut album, were leaked onto YouTube in 2018. 3rd Avenue's debut album, along with the catalogs of many of their SOLAR labelmates, was re-released to various music streaming channels in January 2019 as a condition of a new shared global ownership agreement with BMG Rights Management. [17] [18] This resulted in the issuance of a deluxe version of Let's Talk About Love, attaching all of the various mixes from both singles to the parent project for the first time. [19]

Solo Careers

Pearl continued writing and producing for other artists, including "Don't Let It Slip Away" for R&B group Groove U's 1994 album Tender Love, "Sweat" for Hi-Five member Tony Thompson's 1995 solo album Sexsational , [20] lead single "I Do!" for Dean Phil's shelved 1997 album Personal, [21] and "What's Really Going On (Strange Fruit)" for Tony! Toni! Toné! member D'wayne Wiggins' 2000 solo album Eyes Never Lie. [22] He has also written or produced for Johnny Gill, Harold Travis, Big Cee, and Smoothe Sylk. In 2002, Pearl released Lost Inside, a solo R&B/Hip-Hop album under the name Moe-P on MoSound Records, and more recently co-wrote "Only You!" and produced "Lady in My Life" from Al B. Sure!'s 2009 album Honey I'm Home .

Discography

Albums

Let's Talk About Love (1992)

Singles

List of singles, as a lead artist, with selected chart positions, showing year released and album name
TitleYearPeak chart positionsRefCertificationsAlbum

US R&B
"I've Gotta Have It"199266 [23] [24] Let's Talk About Love
"Let's Talk About Love (Remix)"58 [1]

Guest appearances

List of guest appearances, showing year released and album name
TitleYearAlbum
"The Minute You Fall In Love"1992 Deep Cover soundtrack

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Let's Talk About Love is 3rd Avenue's debut album released by SOLAR/Epic Records, and remains their sole album as a group. Primarily new jack swing with subtle elements of synth and funk, the album was released in the twilight years of the label, and was one of the last SOLAR albums to receive a full release. Lead single "I've Gotta Have It" remained on the Billboard Hot R&B Singles chart for seven weeks, peaking at No. 66, and the second single, a remixed version of the title track, lasted six weeks, peaking at No. 58.

References

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  2. ↑ "Dick Griffey, Founder of Solar Record Label, Dies at 71". New York Times. October 4, 2010. Archived from the original on December 24, 2022. Retrieved December 24, 2022.
  3. ↑ Stephen Gayle (July 1982). "SOLAR Empire Strikes Gold". Black Enterprise.
  4. ↑ Rothenberg, Randall (August 23, 1989). "THE MEDIA BUSINESS: ADVERTISING; Groups Plan to Protest Malt Liquor Campaigns". The New York Times. Archived from the original on April 8, 2023. Retrieved May 23, 2023.
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  6. ↑ Solar Records Archived November 7, 2022, at the Wayback Machine UCLA
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  18. ↑ "Unidisc: Our Story". Archived from the original on July 15, 2023. Retrieved March 1, 2023.
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  20. ↑ "Hi-Five Singer Thompson Goes Solo". Billboard. May 6, 1995.
  21. ↑ "Singles Review: Dean Phil - I Do". Billboard. February 8, 1997.,
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