Overview
Founded on August 28, 2003, by Joseph M. Tringali, Jeremiah Slaczka and Brett Caird, the company started out developing mobile games working with such publishers as THQ Wireless, JAMDAT Mobile (now EA Mobile) and UIEvolution (a former subsidiary of Square Enix).
On August 2, 2004, THQ Wireless announced it would publish 5th Cell's first three original mobile games: Siege, SEAL Team 6 and Mini Poccha. [2]
In 2006, 5th Cell transitioned into Nintendo DS and casual game development. While they have worked with licenses and work for hire in the past, the core focus has moved completely onto building innovative, original video games.
In an IGN interview with Michael Thomsen, Jeremiah Slaczka, the company's creative director, was asked "What kinds of games do you ultimately want to be known for?". He responded by saying:
Innovative games – we want to be known as a company that produces AAA content you can't get anywhere else from anyone else. So far, with both Drawn to Life and Lock's Quest, I think our products have lined up with that vision. We've completely switched our company's focus to original titles now. We don't do licensed games or work for hire anymore. [3]
On April 21, 2006, IGN revealed 5th Cell's first Nintendo DS game Drawn to Life , an original title. [4]
On June 1, 2006, 5th Cell announced its partnership with Merscom to publish D.N.A, a PC casual game and also an original title. [5]
On May 9, 2007, THQ announced it would publish Drawn to Life , an action-adventure/platformer hybrid with the unique twist of the player drawing the hero and the world itself using the DS's touchpad. [6] THQ released the game worldwide in 2007 and 2008. According to Next-Gen.biz from the game's launch (September 2007) until March 1, 2008 (6 months) the game had sold 820,000 units worldwide and was ranked 61st of the top 100 selling video games of the last 12 months. [7]
On April 2, 2008, THQ announced it was publishing 5th Cell's next Nintendo DS game, Lock's Quest , an original action-strategy game where the player first builds defenses and then battle against an invading clockwork army all racing against the clock.
On December 5, 2008, 5th Cell unveiled its next Nintendo DS game on IGN.com, Scribblenauts , an emergent action puzzle game where the player can write anything they can think of to help them solve the puzzle. On May 1, 2009, Warner Bros. Interactive Entertainment announced it would be publishing Scribblenauts. On September 15, 2009, Scribblenauts was released in North America, with its Australian release being on September 30 and European release on October 9. According to the NPD Group, Scribblenauts sold 194,000 units in the United States during September 2009, following Mario & Luigi: Bowser's Inside Story and Kingdom Hearts 358/2 Days in top Nintendo DS sales. [8] A sequel, Super Scribblenauts was released on the DS in North America on October 12, 2010, Australia on October 27 and Europe on October 29. The game improved on many aspects of the original, adding more words, introducing adjectives and tweaking the controls to accommodate use of the D-Pad. A remake of the original Scribblenauts on iOS, called Scribblenauts Remix, was released by Warner Bros. Interactive on October 12, 2011. Instead of 5th Cell, it was actually ported to the platform by developers Iron Galaxy. The iOS version provides forty levels from both Scribblenauts and its sequel, along with ten new levels for the iOS.
At Nintendo's E3 2012 press conference, they announced the third game, Scribblenauts Unlimited , for both Wii U and Nintendo 3DS, marking the series' debut on the Nintendo 3DS platform, and on a home video game console, the Wii U. It saw release for Nintendo 3DS on November 13, 2012, and for Wii U and PC on November 18, 2012. The game was a lot different from its predecessors as it moved to a more adventure-based formula that relied on an open world filled with non-player characters, rather than choosing individual puzzles to earn Starites. It also introduced a new object editor which was present on the Wii U and PC versions, but not the 3DS version. A sequel, Scribblenauts Unmasked: A DC Comics Adventure , was released in September 2013 and featured characters and places from the DC Comics universe.
In 2015, 5th Cell tried to fund their new project Anchors in the Drift via crowdfunding website fig.co. [9] The game was planned to be a free-to-play action-RPG, however, it didn't reach the funding goal of $500,000 and development stopped after the unsuccessful campaign. [10]
On March 24, 2016, following the cancellation of the mobile game Scribblenauts: Fighting Words by publisher Warner Bros. Interactive Entertainment, heavy layoffs severely impacted the company. They remain in operation, but currently only a "tiny" number of employees remain. [11] [12]
