AMP (streamer collective)

Last updated

AMP
Any Means Possible
Formation2019;6 years ago (2019)
Purpose Twitch streaming, YouTube
Location
Origins New York City, New York
Key people
Website https://amp.shop/

AMP (Any Means Possible) is a Twitch and YouTube collective consisting of Twitch streamers, influencers and internet personalities Kai Cenat, ImDavisss, Chrisnxtdoor, Fanum, Duke Dennis, and Agent 00. The group streams various games on each members' Twitch accounts, as well as making various challenge, gaming and vlog videos on their YouTube channels. [1] [2] [3] [4]

Contents

Beyond their Twitch and YouTube content, AMP have expanded into various business ventures, including their partnership with Bang Energy in June 2024 and the launch of their skincare brand TONE in February 2025.

Members

The group has the following members: [1]

History

2019-2020: Origins and initial popularity

Fanum met half of the group's members while gaming online and met the other members while doing IRL content. [2]

The group's fifth member, Chrisnxtdoor originally joined the group as an editor. When Fanum had to go to Virginia, he and Davis, who was friends with Chris, went to Chris' home where he was living at the time. When Fanum entered Chris' room, he was editing a video, which he showed to him. Fanum was impressed with the video and knew he had found the group's editor. [5]

The last member to join the group was Kai Cenat. Cenat joined the group after being discovered for his content in mid-2020. [1] According to Fanum, Kai solidified his spot in the group while they were filming an outfit competition video at Walmart. The group felt the ending was missing "that punch", so according to Fanum they "thought about someone jumping in a little fountain, but nobody wanted to do it." As Fanum and other members of the group were arguing, Kai walked into the fountain. Fanum said he was smiling and clapping as Kai did that. [5]

2022: Atlanta House

In 2022, the group purchased a 5-bedroom home in Atlanta, Georgia for $2.7 million. [6] Much of each members' streaming content is produced there. [1] [7]

2023–present: Expanded content and continued growth

The group has continued to grow in popularity, with several of its members becoming especially popular online; most notably Kai Cenat. Cenat is the second most-followed Twitch streamer and holds the record for the most-subscribed Twitch account of all time, a record he first held starting in February 2023. His record was briefly broken by the streamer Ironmouse in September 2024, with Cenat reclaiming the title just a month later during a month-long subathon. [8]

In July 2025, the group went live for 12 hours each day that month, during a marathon streaming event known as AMP Summer. During the 30-day event they stayed at the San Antonio home of former NBA Spurs player Tony Parker. [9] [10] Ahead of the event, they released a trailer announcing it, featuring the rapper T-Pain. [11] [12]

Other ventures

AMP merchandise

Since 2020, the group has sold AMP clothing merchandise through an online store. [13]

Bang Energy partnership

In June 2024, AMP partnered with Bang Energy, with each of the group's members serving as ambassadors for the brand. [14] [15]

The logo for TONE TONE Body Logo.svg
The logo for TONE

TONE Skincare

In February 2025, the group launched their own skincare brand known as TONE, in partnership with the talent agency Night. [16] [17] In July 2025, the brand's products began being sold in Target stores nationwide across the United States. [18] [19] [20]

The brand's first ambassador is the NFL player Travis Hunter. [21]

Controversies

New York Penthouse Eviction

In August 2024, the group was unexpectedly evicted from a $30 million penthouse in the Manhattan neighborhood of Tribeca in New York City, just 4 days after moving in. The exact reason for the eviction remains unclear. During a livestream by Kai Cenat following the eviction, fans speculated that noise may have played a role. In response to this, Cenat said during the stream "We're in a two-story $30M penthouse, where's the complaints coming from?" [22] [23] For a few days following the eviction, they were "homeless", until Bang Energy helped them secure a different penthouse also in Manhattan. During that time, Kai Cenat streamed out of a U-Haul and was visited by the rapper Ice Spice. [24]

AI Robot mistreament

In January 2025, AMP members Kai Cenat, Fanum, and Agent 00 garnered controversy online over their treatment of a $70K USD AI robot during one of Cenat's livestreams. During the stream, they were seen repeatedly knocking the robot down as it struggled to stand back up. A clip from the stream of their actions also went viral online. Fans and critics expressed disgust for their actions online, with some feeling it showed a deeper reflection of power dynamics and a lack of empathy. [25]

Awards and nominations

YearAwardCategoryResultRef.
2023 13th Streamy Awards Show of the YearNominated [26]
LifestyleWon
2023 Streamer Awards Best Content OrganizationWon [27]
2024 2024 Streamer Awards Best Content OrganizationNominated

References

  1. 1 2 3 4 "What Does AMP Stand for Kai Cenat? Here's All You Need to Know". PINKVILLA. 9 August 2024. Archived from the original on 7 September 2024. Retrieved 31 March 2025.
  2. 1 2 Hale, James (30 July 2021). "YouTube Millionaires: Creator Collective AMP Thinks It's Got The Secret Sauce". Tubefilter. Retrieved 31 March 2025.
  3. ↑ Art, Pop Culture & (12 December 2024). "Kai Cenat and AMP surprise wedding guests with unexpected entrance and dance moves". The Express Tribune. Retrieved 31 March 2025.
  4. ↑ Ihaza, Jeff (8 May 2025). "Meet AMP, the Brat Pack of the Streamer Era". Rolling Stone. Retrieved 13 July 2025.
  5. 1 2 Clowney, Jeremy (9 November 2023). "Fanum Is Your Favorite Celebrity's Favorite Streamer". GQ. Retrieved 3 April 2025.
  6. ↑ Obiero, Gladys Mokeira (11 October 2024). "Inside Kai Cenat's house in Georgia that is worth $2.7 million - Tuko.co.ke". www.tuko.co.ke. Retrieved 31 March 2025.
  7. ↑ "Kai Cenat's Stream With MrBeast Ends With a Sh*tload of F..." Complex. Retrieved 31 March 2025.
  8. ↑ "Mafiathon 2: Kai Cenat reclaims Twitch subscriber record". www.bbc.com. 1 December 2024. Retrieved 1 April 2025.
  9. ↑ Brown, Preezy (3 July 2025). "Kai Cenat, AMP Kick Off Summer House Streamathon With Help From Tony Parker". VIBE.com. Retrieved 18 July 2025.
  10. ↑ "Spurs legend Tony Parker's crib has secret 'Champion Room', all-night restaurant". The Athlete Lifestyle On SI. 2 July 2025. Retrieved 18 July 2025.
  11. ↑ "AMP Drops Trailer Feat. T-Pain Ahead of Streaming Maratho..." Complex. Retrieved 13 July 2025.
  12. ↑ "Kai Cenat and AMP Crew Reveal Giant-Sized Streaming Set U..." Complex. Retrieved 13 July 2025.
  13. ↑ "AMP Official Store". AMP Shop. Retrieved 1 April 2025.
  14. ↑ Energy, Monster. "Bang Energy® Announces Monumental Partnership with Star Streaming Group AMP". www.prnewswire.com. Retrieved 31 March 2025.
  15. ↑ "Any Means Possible and Bang Energy Announce Streaming Group's Own Flavor in Brand First". Food & Beverage Magazine. 21 March 2025. Retrieved 31 March 2025.
  16. ↑ "AMP launches TONE skincare brand with 3 products revealed". Dexerto. 18 February 2025. Retrieved 31 March 2025.
  17. ↑ Enoba (20 February 2025). ""This is so tuff!": Fans react as AMP launches a new skincare brand, 'TONE'". www.soapcentral.com. Retrieved 1 April 2025.
  18. ↑ Lobad, Noor (5 July 2025). "Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target". WWD. Retrieved 13 July 2025.
  19. ↑ "Target Introduces Men's Personal Care Brand TONE from AMP". corporate.target.com. Retrieved 18 July 2025.
  20. ↑ "Duke Dennis Defends AMPs Tone Target Deal Amidst Backlash: 'You Stupid Muthaf*cka'". Complex. Retrieved 18 July 2025.
  21. ↑ Paul, Bryson "Boom" (17 July 2025). "Travis Hunter Announced As The Inaugural Ambassador For Kai Cenat's AMP Tone". HotNewHipHop. Retrieved 18 July 2025.
  22. ↑ "AMP Evicted From $30 Million NYC Penthouse After Reveal". The Pinnacle Gazette. Retrieved 31 March 2025.
  23. ↑ Quinlan, Adriane (22 August 2024). "Kai Cenat's Crew Has Taken Over Tribeca". Curbed. Retrieved 1 April 2025.
  24. ↑ "Streaming from Tribeca: Celebrity YouTubers set up residence". Tribeca Citizen. Retrieved 31 March 2025.
  25. ↑ Art, Pop Culture & (31 January 2025). "Kai Cenat and AMP members slammed for 'disturbing' treatment of $70K AI robot on Twitch stream". The Express Tribune. Retrieved 31 March 2025.
  26. ↑ "13th Annual Streamy Winners". The Streamy Awards. Retrieved 18 July 2025.
  27. ↑ "The Streamer Awards". The Streamer Awards. Retrieved 18 July 2025.
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