Aarti Gupta Surendranath

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Aarti Gupta Surendranath
Born
Simla, Himachal Pradesh, India
Other namesAarti Gupta
OccupationModel • Actress • Producer • Stylist • Creative Consultant
Years active1980s–present
Known forModelling, Films, Advertising, Wildlife Advocacy
Spouse Kailash Surendranath (m.1985)
Children2

Aarti Gupta Surendranath is an Indian model, actress, producer, and creative consultant known for her work in advertising, public service cinema, and cultural advocacy. Born in Shimla, Himachal Pradesh, she grew up in a family with a military background. [1] Her father, Major Gyan Gupta, was an officer in the 3rd Guards Battalion and was associated with the President’s office in the 1960s. She gained national recognition in the 1980s as one of India’s most prominent models, appearing in several high-profile television commercials and magazine covers. She later transitioned to acting and became a notable figure in the entertainment and advertising industries, often collaborating with her husband, ad filmmaker Kailash Surendranath. [2]

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She was also known for her work in Hindi cinema, particularly for her roles in the horror films of the Ramsay Brothers. Her performances contributed to popularizing the horror genre in the 1980s, bringing a distinctive glamour and screen presence that became emblematic of that era. [3]

In addition to acting and producing, Aarti has supported various wildlife conservation and animal rights initiatives. She was associated with the Say No to Shahtoosh campaign, which aimed to raise awareness about the endangered Tibetan antelope, and later with the Emeralds for Elephants charity auction in 2011, which helped fund elephant corridors across India.

Career

Modelling

Aarti began her modelling career at the age of 15 while still in school, making her debut in a Sunsilk shampoo advertisement. She quickly rose in the field, featuring in both print and film campaigns as well as ramp shows. She launched the Garden Sarees campaign for Bombay Dyeing and was the face of the brand for three consecutive years, creating her own look by giving it an ethnic styling touch. She also modelled for Sunsilk Shampoo, Nescafé, Band-Aid, Clearasil, and Tata Tea among other high-profile campaigns. [1]

In addition to her advertising work, Aarti did innumerable fashion shows across India and abroad. Her modelling career also included Halo Shampoo and Campa Cola. During Campa Cola, she introduced Salman Khan to her then-fiancé, Kailash Surendranath, which led to Salman’s first appearance as a model in the entertainment industry. [4]

Films

Aarti Gupta made her acting debut with Purana Mandir (1984), a horror film produced by the Ramsay Brothers. [5] The film was a commercial success and is regarded as a cult horror film in India. She had also worked in the film Aamne Saamne (1982), an action-crime drama directed by Ashim Samanta, opposite Mithun Chakraborty, in which she played the role of Rita.

Aarti also appeared in Apna Jahan (1985) as Komal, a friend of the main leads, Naseeruddin Shah and Deepti Naval. She continued her association with the horror genre by starring in Saamri (1985) which was recognised as India’s first 3D Hindi horror film and Tahkhana (1986). Aarti acted in the art film Aashiana (1986), directed by Mahesh Bhatt, where she portrayed a tribal girl alongside Mark Zuber and Deepti Naval.

In addition to Hindi cinema, Aarti also worked in regional cinema and played the female lead opposite Mohanlal in the Malayalam film Jeevante Jeevan (1985), directed by J. Williams. She then acted in the film Janbaaz (1986), directed by Feroz Khan, she appeared alongside Anil Kapoor, Sridevi, and Dimple Kapadia.

Aarti made a cameo appearance in Om Shanti Om (2007), directed by Farah Khan, appearing in the film’s finale sequence alongside Shah Rukh Khan. [6]

Advertising and production

Aarti Gupta Surendranath and Kailash Surendranath for their work Mile Sur Mera Tumhara Kailash Surendranath & Aarti Surendranath Mile Sur Mera Tumhara.jpg
Aarti Gupta Surendranath and Kailash Surendranath for their work Mile Sur Mera Tumhara

In addition to acting, Aarti contributed significantly to Indian advertising. She was the associate producer for Mile Sur Mera Tumhara (1988), [7] a film promoting national integration, and produced its sequel Phir Mile Sur (2010). She also worked as a creative producer for the Har Ghar Tiranga campaign (2022). [8]

Her contributions to feature films include roles as a producer, writer, stylist, and creative consultant for projects such as Love You Hamesha (2001) and the web series Chakravyuh: An Inspector Virkar Crime Thriller (2021). [9] She was also a creative consultant and line producer for the international film A Mighty Heart (2007), starring Angelina Jolie. [10]

Wildlife advocacy and Conservation Work

Say No to Shahtoosh Campaign (2000–2005)

Aarti is actively involved in wildlife conservation, particularly through her work with the Wildlife Trust of India. She has advocated for the protection of the Tibetan antelope, known as the chiru, which is critically endangered. The animal’s undercoat is used to create shahtoosh shawls, a practice that has led to the decline of the species. [11] She was honoured with the title of Campaign Advisor for the Say No to Shahtoosh initiative—a collaboration between the Wildlife Trust of India and the World Land Trust (UK). The campaign aimed to end the trade and use of shahtoosh shawls made from the endangered Tibetan antelope, or chiru. Surendranath played a pivotal role in mobilizing awareness within India’s fashion and film circles, leveraging her influence to engage top designers and public figures. [12] [13]

The campaign gained remarkable momentum at events like India Fashion Week, where leading voices from Bollywood and fashion—including Hrithik Roshan, Jaya Bachchan, Preity Zinta, Kareena Kapoor, Milind Soman, Rahul Dev, Pooja Batra, and others—endorsed the cause by signing a symbolic scroll. Their support, alongside Aarti’s strategic outreach, helped bring ethical fashion and wildlife conservation to the national spotlight. [14]

Emeralds for Elephants Charity Auction (2011)

In October 2011, Aarti Gupta Surendranath played a significant role in the Emeralds for Elephants charity auction held at the Taj Mahal Palace in Mumbai, organized by Gemfields in association with the Wildlife Trust of India and the World Land Trust. The initiative aimed to raise funds to establish a network of elephant corridors across India to reduce human-elephant conflict. [15] As the event designer and curator, Aarti was instrumental in bringing together a high-profile guest list and ensuring the event's creative execution. The collection featured 11 exclusive emerald jewelry pieces, including a 630-carat emerald Ganesh sculpture by artist Arzan Khambatta. Participating jewellers included leading houses from across India, such as Abaran Jewellers (Bangalore), Anmol Jewellers (Mumbai), and Gem Palace (Jaipur), the latter of which Surendranath was associated with. The collection launched in July and culminated in a grand auction on 14 October 2011. The initiative was supported by sponsors such as Jaguar Land Rover, The Taj Hotels, Sotheby’s, and the Gemological Institute of America (GIA India). [16]

The Indian chapter of the project was launched by actress Madhuri Dixit, who was present at the event alongside other notable figures including World Land Trust patron and former cricketer David Gower, His Highness Arvind Singh Mewar (Maharaja of Udaipur), Princess Diya Kumari, the Princess of Panna, and numerous celebrities and socialites such as Tisca Chopra, Sophie Choudry, Shobha De, Kaykasshan Patel, Pria Kataria Puri, Shaina NC, Natasha and Adar Poonawala, Rhea Pillai, Madhoo Shah, Malvika Sangghvi, and Laila Lamba. The auction raised an estimated USD $750,000 for elephant conservation efforts. [17]

Notable Events and Campaigns

Catalunya Lifestyle & Fashion Event (2013)

In 2013, Aarti Gupta Surendranath served as the event coordinator for a Catalonia-themed cultural and fashion showcase held in Mumbai. The event coincided with the official visit of Artur Mas, President of the Government of Catalonia, and aimed to promote cultural and creative collaboration between Spain and India.

Held on November 27, 2013, at the Grand Central Hotel in Mumbai, the evening brought together Indian celebrities, international guests, and government officials. Actress Aditi Rao Hydari served as the celebrity showstopper, while Indian models such as Tamara Moss, Kanishtha Dhankhar, Erika Packard, and Iris Maity walked the runway. Spanish fashion designers including Custo, Brain & Beast, Mango, and Justicia Ruano were featured in the showcase, accompanied by Spanish DJ Gerard Estadella.

Spanish actress Ariadna Cabrol hosted the event, which also included a segment spotlighting lesser-known Spanish fashion labels alongside established brands. The showcase aimed to enhance cross-cultural exchange and introduce Spanish fashion to the Indian market.

The evening was attended by public figures including Rasmi Nigam, Sangita Singh, Divya Palat and Aditya Hitkari, Schauna Chauhan and Bikram Saluja, Rouble Nagi, Varuna D. Jani, Chhaya Momaya, Maheka Mirpuri and Arzan Khambatta, Anandita De, Deepti Bhatnagar, Rashmi Uday Singh, Randeep Arya, and Sabina and Anil Chopra. The event was hosted by the Government of Catalonia as part of its cultural diplomacy efforts in India. [18]

Honours and Recognition

In 2019, Aarti Gupta Surendranath and her husband Kailash Surendranath were featured at the IE Business School and Karan Gupta Education Foundation’s “I Am Woman” event, which honoured women from diverse fields. The profile listed them among the notable industry figures recognised for their contributions to advertising, culture, and social impact. [19]

On 18 June 2018, she also served as chairperson of the awards committee and moderated the IMC Ladies’ Wing annual felicitation, organized by the Indian Merchants’ Chamber, which felicitated women achievers from various fields, where the chief guest was former Principal Scientific Adviser R. Chidambaram and Ashok Kurien was guest of honour. [20]

Aarti was featured in Femina magazine’s special edition titled “We Live in Hope” in January 2025, which profiled Indian women known for their resilience and social impact. In the feature, she reflected on her journey and shared her thoughts on generational resilience among those born between the 1950s and 1970s, artificial intelligence, gender acceptance, and environmental advocacy. [21]

Personal life

Aarti Gupta Surendranath is married to ad filmmaker Kailash Surendranath [22] and has been involved in creative work as well as animal welfare, environmental advocacy, and event organisation. [23] Together they have two children, a son, Angadveer Surendranath, a director, who co-directed the ‘Har Ghar Tiranga’ campaign and worked on the Bollywood film Race 3 and a daughter, Kshiraja Surendranath, who is a classical Odissi dancer. [24] Aarti is also known for her active social engagement. [25]

References

  1. 1 2 "Aarti Gupta". Cinemaazi. Retrieved 1 February 2025.
  2. ↑ pavan (21 December 2019). "Powerhouse! – Aarti Gupta Surendranath". You and I. Retrieved 28 January 2025.
  3. ↑ Jha, Subhash K. (17 March 2021). "Kailash and Aarti Surendranath, superstars of the ad world talk about their transition into digital world". National Herald. Retrieved 5 February 2025.
  4. ↑ www.ETBrandEquity.com. "When Campa Cola gave Salman Khan his first break - ET BrandEquity". ETBrandEquity.com. Retrieved 28 January 2025.
  5. ↑ "Purana Mandir: How a no-star, A-rated horror film rocked the Hindi film industry in 1984". Cinemaazi. Retrieved 6 February 2025.
  6. ↑ Dangor, Kimi (26 February 2007). "Aarti Surendranath's come back with a flash role in Farah Khan's Om Shanti Om". India Today. Retrieved 4 November 2025.
  7. ↑ "AARTI SURENDRANATH GUPTA | ZaubaCorp". www.zaubacorp.com. Retrieved 5 February 2025.
  8. ↑ www.ETBrandEquity.com. "'Har Ghar Tiranga' and 'Mile Sur Mera Tumhara': There's really no need to compare, says Kailash Surendranath - ET BrandEquity". ETBrandEquity.com. Retrieved 28 January 2025.
  9. ↑ "#HowIMadeIt! Shiv Pandit: I lost a film because of 'FIR' and I quit that TV show". The Times of India. 31 March 2021. ISSN   0971-8257 . Retrieved 5 February 2025.
  10. ↑ "Aarti Surendranath's come back with a flash role in Farah Khan's Om Shanti Om". India Today. 26 February 2007. Retrieved 31 January 2025.
  11. ↑ "The resurgence of the Shahtoosh – 350+ high-value shawls seized from Northern India". Wildlife Trust of India. Retrieved 30 January 2025.
  12. ↑ "Bollywood Celebrities endorse Shahtoosh campaign at India Fashion Week". Wildlife Trust of India. Retrieved 30 January 2025.
  13. ↑ "Arti Surendranath: Up, close and personal". The Times of India. 27 April 2002. ISSN   0971-8257 . Retrieved 30 January 2025.
  14. ↑ "Say no to Toosh". The Times of India. 9 August 2001. ISSN   0971-8257 . Retrieved 28 July 2025.
  15. ↑ EOCA (5 October 2011). "Emeralds for Elephants - The World Land Trust | EOCA | Conservation Funding | Conservation Grants". EOCA. Retrieved 29 July 2025.
  16. ↑ archive, From our online (16 May 2012). "Emeralds to conserve elephants". The New Indian Express. Retrieved 29 July 2025.
  17. ↑ service, diamond world news (19 October 2011). "Gemfields 'Emeralds for Elephants' auction in Mumbai churns US$750,000". Diamond World. Retrieved 28 July 2025.
  18. ↑ "Aditi Rao Hydari at a party hosted by the President of Catalonia and his wife in Mumbai". The Times of India. 5 January 2014. ISSN   0971-8257 . Retrieved 28 July 2025.
  19. ↑ "A celebration of women achievers". The Economic Times. 26 April 2019. ISSN   0013-0389 . Retrieved 31 July 2025.
  20. ↑ "Honouring the game-changers: IMC Ladies' Wing felicitated women who made a difference". The Economic Times. 18 June 2018. ISSN   0013-0389 . Retrieved 29 August 2025.
  21. ↑ "We live in Hope: Producer, Former Actor & Model Aarti Gupta Surendranath | Femina.in". www.femina.in. Retrieved 31 July 2025.
  22. ↑ "Extra special day for Arti, Kailash Surendranath". The Times of India. 11 November 2011. ISSN   0971-8257 . Retrieved 11 February 2025.
  23. ↑ "Over 1,000 Mumbaikars gathered to protest outside the building where Lucky was beaten". The Times of India. 3 August 2019. ISSN   0971-8257 . Retrieved 11 February 2025.
  24. ↑ "Veteran ad filmmaker Kailash Surendranath's daughter Kshiraja makes her grand solo Manch Pravesh as an accomplished Odissi dancer". Free Press Journal. Retrieved 28 July 2025.
  25. ↑ "Amit Sadh, Iulia Vantur felicitate acid attack survivor Lakshmi Agarwal". The Times of India. 11 May 2018. ISSN   0971-8257 . Retrieved 11 February 2025.
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