Kailash Surendranath

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Kailash Surendranath (born 24 June 1950); is an Indian advertising filmmaker. [1] Kailashnath Surendranath is an Indian film director, producer, and advertising pioneer, recognized for his contributions to Indian advertising and media. [2]

Contents

Over a career spanning several decades, [3] he has directed more than 5000 commercials and numerous national integration films including Mile Sur Mera Tumhara (unity-in-diversity) song in 1986, [4] one of the first films of the trilogy created for Doordarshan’s Lok Seva Sanchaar. The song became the unofficial anthem of India. [5]

In the recent years, he spearheaded the patriotic initiative Har Ghar Tiranga, [6] a campaign developed for the Ministry of Culture that celebrated India’s 75th Independence Day,  Azadi ka Amrit Mahotsav. [7]

He directed the 2001 romantic comedy feature Love You Hamesha , that featured music composed by A. R. Rahman. [8] [9]

He is best known for the iconic television advertisements, including  the Liril commercial [10] featuring Karen Lunel, [11] the Nirma ad campaigns, [12] the Glucose-D advertisement featuring Amjad Khan and the Campa Cola [13] advertisement featuring Salman khan [14] and Aarti Gupta Surendranath.

Career

After starting at the age of 18, Surendranath [15] has directed around 3,500 commercials in a career spanning 35 years. [16]

His father is the well-known singer-actor Surendra.

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References

  1. ↑ Harneet Singh (27 April 2002). "Arti Surendranath: Up, close and personal". Times of India . Retrieved 17 January 2015.
  2. ↑ "Kailashnath Surendranath - Director information and companies associated with | Zauba Corp". www.zaubacorp.com. Retrieved 12 December 2024.
  3. ↑ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
  4. ↑ "Sachin roped in for new Mile Sur Mera Tumhara". The Hindu. 8 February 2010. ISSN   0971-751X . Retrieved 12 December 2024.
  5. ↑ Deol, Taran (10 October 2020). "Mile Sur Mera Tumhara, an advertisement for unity in diversity and India's unofficial anthem". ThePrint. Retrieved 12 December 2024.
  6. ↑ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
  7. ↑ PTI (2 August 2022). "Govt to honour Tricolour designer P Venkayya, launch Har Ghar Tiranga anthem & video". ThePrint. Retrieved 12 December 2024.
  8. ↑ "Kailash Surendranath". Sify . Archived from the original on 15 March 2016. Retrieved 17 January 2015.
  9. ↑ "Kailash Surendranath awarded for Phir Mile Sur video". Times of India . Retrieved 17 January 2015.
  10. ↑ www.ETBrandEquity.com. ""Liril transformed my life completely," says former Liril girl, Karen Lunel Hishey - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
  11. ↑ BS50, B.S. News. "40 Years Ago...and now: Liril Girl showed how to target a state of mind". www.business-standard.com. Archived from the original on 18 May 2024. Retrieved 19 December 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ↑ Venkatesh, Mahua (13 January 2019). "Liril and Lalitaji: A tale of two ads and how they captured India's attention". ThePrint. Retrieved 19 December 2024.
  13. ↑ www.ETBrandEquity.com. "When Campa Cola gave Salman Khan his first break - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
  14. ↑ Feb, Mumbai Mirror / Updated; MM; Ist, Mumbai mirror. "Salman Khan revisits old days with ad-filmmaker friend Kailash Surendranath at Mehboob Studio". Mumbai Mirror. Retrieved 19 December 2024.
  15. ↑ "Gabbar the first villain to be ambassador". CNN-IBN . Archived from the original on 19 January 2015. Retrieved 17 January 2015.
  16. ↑ "Kailash Surendranath" . Retrieved 17 January 2015.
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