 | |
| Formation | 1971 |
|---|---|
| Founder | Harold W. Berkman |
| Type | Nonprofit organization |
Region served | worldwide |
| Fields | Marketing |
| Website | https://www.ams-web.org/ |
The Academy of Marketing Science (AMS) is an international scholarly association dedicated to the field of marketing. Established in 1971, [1] the organization was founded by a group of marketing scholars led by Dr. Harold W. Berkman of the C. W. Post Center at Long Island University. [2] [3]
The Academy of Marketing Science publishes the Journal of the Academy of Marketing Science (JAMS), which includes empirical, conceptual, and methodological articles. [4] JAMS is included on the Financial Times Top 50 journal list. [5] According to the 2023 Journal Citation Reports, it has an impact factor of 9.5. The journal also confers annual best paper and long-term impact awards named after Jagdish N. Sheth [6] and A. Parasuraman. [7]
Since 2011, the Academy of Marketing Science has published AMS Review in its current format as a journal focused on conceptual papers. [8] According to Scopus, the journal is ranked in the first quartile (Q1) in the marketing category. [9] Additionally, it holds an A* rating on the ABDC Journal Quality List. [10]
The Academy of Marketing Science edits the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series. The series compiles papers based on presentations from the AMS conferences. It is published by Springer. [11] The organization also organizes two annual academic conferences: the AMS Annual Conference, held in North America, [12] and the World Marketing Congress (AMS WMC), [13] held outside North America. The AMS WMC was first held in 1983 as a biennial event. [2] Additionally, the Academy has also hosted conferences on topics such as minority and multicultural marketing. [14]