Acosta Sales & Marketing

Last updated
Acosta, Inc.
Company type Private
Industry Marketing
Founded1927;98 years ago (1927)
Headquarters Jacksonville, Florida, US
Key people
Brian Wynne (president and CEO)
Products
  • Retail services
  • Marketing services
Website www.acosta.com

Acosta, Inc. is a sales and marketing agency currently headquartered in Jacksonville, Florida.

Contents

Acosta provides omnichannel retail solutions including headquarter sales, retail execution, merchandising, category management, and business intelligence to national, regional, and emerging brands.

Acosta is a subsidiary of Acosta Group, a parent brand launched in 2023 to unify Acosta and its affiliated agencies. [1]

History

Acosta was founded in 1927 by Lou Acosta. Founder Louis "L.T." Acosta opened L.T. Acosta Company, Inc. This family-run, single-market food broker served the greater Jacksonville, Florida area for 50 years before it expanded across the Southeast.

An office in Tampa was opened and the service area expanded to central Florida. Expanding beyond Jacksonville in 1977, Acosta opened offices in Alabama, Georgia and Florida, which set the stage for continued growth. In 1981, Acosta opened a local office in Miami, Florida. In the 1980s, Acosta's operations spread throughout the southern United States. This included local franchises in Georgia through a 1983 acquisition of Raley Brothers, North Carolina and South Carolina in 1989, and later franchises in Louisiana, Tennessee and Virginia.

Acosta participated in multiple consolidations with other food retailers, manufacturers and procurement centers. By the mid-1990s, the company was servicing 27 markets and employed over 2,000 people. [2] [3] These merges included:

From 2010 to 2017 Acosta focused on diversifying its services and expanding its national footprint via another series of acquisitions:

In 2017, Walmart selected Acosta as one of five Preferred Services Providers (PSP) to be part of its "Merchandising Services Program," approving them to perform merchandising services in Walmart's stores on behalf of the retailer or its suppliers. [14]

In December 2019, Acosta filed for Chapter 11 bankruptcy protection in efforts to eliminate long-term debt. The company's international operations were not included in the filing. [15] The company emerged from bankruptcy in January 2020 after shedding $3 billion of debt. [16]

From 2021 through 2022, Acosta continued to diversity their business services portfolio through additional strategic acquisitions:


As a result of these acquisitions, Acosta's enterprise portfolio began marketing its collective of agencies under the parent brand name Acosta Group in 2023. Acosta continues to operate as a distinct brand within Acosta Group, contributing core retail and commerce capabilities. [1]

Acosta remains a pillar agency under the Acosta Group umbrella. Acosta's headquarter sales agency provides omnichannel retail solutions, business intelligence, order-to-cash, merchandising, revenue growth management, and space and category management.

In 2024, Acosta Group announced the acquisition of sales agency CROSSMARK and in-store product sampling and demonstration agency Product Connections. [17]

The European division, Acosta Europe, acquired Dee Set Group, a UK-based retail and field marketing services company in 2024. [18]

The foodservice division, CORE Foodservice, acquired The Culinary Edge in 2025. The Culinary Edge specializes in restaurant concept creation and menu innovation [19]

Services

Acosta provides a wide range of services to consumer packaged goods (CPG) companies and retailers:

The company supports brands across grocery, mass, club, convenience, and specialty channels.  

Leadership

In 1956, Common & Company Food Brokers merged with Acosta. Robert "Hy" Albritton, who owned Common, became president and CEO of Acosta when Lou Acosta retired in 1959.[ citation needed ]

In 1974 Hy Albritton retired and Delmer Dallas became company president. [2] [20]

Former company president Delmer Dallas recruited Gary Chartrand from the Carnation Company in 1983. Chartrand was named president in 1993 and CEO, when Dallas retired in 1996. Two years later Chartrand was elected chairman of the board. [21]

On January 1, 2009, Gary Chartrand appointed Robert E. Hill Jr. as the company's president and CEO. [22]

In 2020, Brian Wynne became President and CEO.

Appointed in September of 2024, Ashley Roehm is the President of Acosta's HQ Sales Agency. [23]

References

  1. 1 2 "Acosta Announces New Acosta Group Collective". Progressive Grocer. Archived from the original on 2025-04-19. Retrieved 2025-10-29.
  2. 1 2 Skidmore, Sarah (June 15, 2004). "Delmer Dallas, longtime local businessman, dies of cancer". Florida Times-Union .
  3. Veiders, Christina (July 9, 2010). "2010 Power 50: No. 40 Robert E. Hill Jr". Supermarket News.
  4. "Stocks". Bloomberg News . August 2023.
  5. "Stocks". Bloomberg News . August 2023.
  6. "Acosta Acquires and Expands - RetailWire". 2003-07-03. Retrieved 2025-10-29.
  7. "Acosta Sales acquires C. Lloyd Johnson Co. - Jacksonville Business Journal". Archived from the original on 2015-04-02.
  8. "Alloy Sells Its FrontLine Marketing Business to Acosta" (Press release). Globe Newswire. June 8, 2010.
  9. "Adnews".
  10. "Acosta Sales and Marketing to acquire Anderson Daymon Worldwide". Store Brands. 13 February 2014.
  11. Staff, Pet Age (2015-11-11). "Acosta to Acquire The Pet Firm Pet Age" . Retrieved 2025-10-29.
  12. Taylor, Natalie (December 31, 2017). "Acosta to Acquire ActionLink". Supermarket News. Retrieved October 29, 2025.
  13. "Inside Acosta Group's Global Growth Engine". Progressive Grocer. Archived from the original on 2025-08-14. Retrieved 2025-10-29.
  14. Souza, Kim (2017-07-20). "Wal-Mart makes major strategy move to streamline the number of in-store merchandisers, set standard rules". Talk Business & Politics. Retrieved 2025-10-29.
  15. Doherty, Katherine; Hill, Jeremy (December 1, 2019). "Carlyle's Acosta Files Bankruptcy as Marketing Budgets Wane". Bloomberg. Retrieved September 22, 2024.
  16. "Acosta Successfully Completes Reorganization and Recapitalization and Emerges from Chapter 11". PR Newswire. January 2, 2020. Retrieved September 22, 2024.
  17. "Acosta Group Finalizes Acquisition of CROSSMARK and Product Connections". Progressive Grocer. Archived from the original on 2025-09-07. Retrieved 2025-10-29.
  18. and MMR (2024-09-11). "Acosta Europe strengthens its position in the U.K. with Dee Set acquisition". Mass Market Retailers. Retrieved 2025-10-29.
  19. Heather Lalley (May 7, 2024). "Restaurant consultancy The Culinary Edge sold to CORE Foodservice". Restaurant Business. Retrieved 2025-10-29.
  20. "Robert Albritton Obituary (2006) - St. Petersburg, Florida - Tampa Bay Times". Legacy.com. Retrieved 2022-12-30.
  21. Veiders, Christina: "SN Power 50 for 2009-Gary Chartrand" Supermarket News, July 14, 2009
  22. Zwiebach, Elliot (July 18, 2011). "2011 Power 50: No. 42 Robert E. Hill Jr". Supermarket News.
  23. Petrak, Lynn (September 18, 2024). "Acosta Group Rounding Out Exec Team". Progressive Grocer. Retrieved October 29, 2025.