Active Interest Media

Last updated
Active Interest Media
Type Private
Founder Wind Point Partners, Efrem Zimbalist
HeadquartersFlatiron Parkway, Boulder
Key people
Andy Clurman CEO
Brian VanHeuverswyn CTO
OwnerB&W Communications
Number of employees

Active Interest Media (AIM) is a publisher specializing in "niche enthusiast magazines" (i.e. magazines targeted at hobbyists).



The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of Sabot Publishing, a "special interest" publisher based in Richmond, VA which had been established in 1999 by James Causey and Colonnade Capital. [1] In July 2017, the company announced that it had acquired the United States Team Roping Championships and the TRIAD Classification Agency. [2] In 2020, AIM sold these properties in conjunction with the sale of many of its largest divisions to Pocket Outdoor Media. [3]


Active Interest Media publications are organized in two "groups", the Home Buyer Group (home improvement, architecture, interior design etc.); and the Marine Group (sailing, yachts, etc.).

On 7 November 2012, PixelMags Inc. announced that they had reached an agreement with Active Interest Media to distribute magazine content digitally. [4]

In March 2017, Active Interest Media sold its Yachting Promotions Inc. division to Informa for $133 million. [5] The sale included the Fort Lauderdale International Boat Show, Yachts Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power and Sailboat Show, and the Suncoast Boat Show. [6]

On 30 April 2013, Active Interest Media purchased Warren Miller Entertainment and Nastar. [7] In 2015, Active Interest Media purchased August Home Publishing. [8] Chairman and Chief Executive Officer is Efrem Zimbalist III (the son of Efrem Zimbalist, Jr.), formerly of Times Mirror Magazines, a subsidiary of Times Mirror .

In 2019, Active Interest Media acquired the “collectibles” magazines from F+W Media, which includes Coins , Numismatic News , Writer’s Digest , Popular Woodworking , and Horticulture . [9]

In 2020, Active Interest Media sold off "several of its largest publications" to Pocket Outdoor Media of Boulder, Colorado (which was renamed to Outside Inc. the following year). [10]

In 2021, Wind Point sold AIM to B&W Communications, a company founded by CEO Andy Clurman. [11] In 2021, Active Interest Media sold its Equine Network properties to Growth Catalyst Partners. [12]

Related Research Articles

<span class="mw-page-title-main">Ziff Davis</span> American publisher and Internet company

Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, and software services.

<span class="mw-page-title-main">Morris Communications</span> American media company

Morris Communications, headquartered in Augusta, Georgia, is a privately held media company with diversified holdings that include magazine publishing, outdoor advertising, book publishing and distribution, visitor publications, and online services.

<span class="mw-page-title-main">UBM plc</span> UK-based media company

UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its principal operations included live media and business-to-business communications, marketing services and data provision, and it principally served the technology, healthcare, trade and transport, ingredients and fashion industries. UBM was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index.

RentPath Inc. is a media company that owns,, Lovely, and, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021.

Equus is a quarterly magazine for horse owners that was first published in November 1977.

Practical Horseman is an American equestrian magazine that focuses on English-style riding, most notably hunter/jumpers as well as dressage and eventing.

Landmark Media Enterprises, LLC is a privately held media company headquartered in Norfolk, Virginia specializing in newspaper publishing, Internet publishing and software.

The Monaco Yacht Show (MYS) is an annual trade show in Monaco, organised by the British events and publishing company, Informa. It was launched in 1991 as a broker-oriented event focused on superyachts over 20 m (66 ft) in length. It is held in Port Hercules, and is Europe's biggest in-water display of large yachts.

Horse & Rider is a monthly magazine featuring Western riding, training, horse care, equine tack and equipment, horse shows, and trainers, among other subjects.

<i>Black Belt</i> (magazine) American magazine covering martial arts and combat sports

Black Belt is an American magazine covering martial arts and combat sports. The magazine is based in Valencia, California, and is one of the oldest titles dedicated to martial arts in the United States.

Miller Freeman, Inc., was a San Francisco-based publisher of trade books and business magazines, as well as a manager of trade and industry expositions. It was an innovative force in business technology and communications in the 1990s until its breakup in 2000. A substantial part of the company was owned by UBM which is now owned by Informa.

Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

<i>Backpacker</i> (magazine) American magazine

Backpacker is an American lifestyle magazine publication that features information on wilderness hiking and adventure. It has been published since 1973. Backpacker magazine is currently published by Outside and is based in Boulder, Colorado.

UBM Technology Group, formerly CMP Publications, was a business-to-business multimedia company that provided information and integrated marketing services to technology professionals worldwide. It offered marketers and advertisers services such as print, newsletters, custom web sites, and events. Its products and services include newspapers, magazines, Internet products, research, education and training, trade shows and conferences, direct marketing services and custom publishing.

UBM Canon, founded in 1978 was a diversified business-to-business media company which is now part of Informa that publishes and produces 13 magazines, 54 trade shows & events and 21 web sites.

<i>Vegetarian Times</i> US magazine

Vegetarian Times is an American publication focused on food, culture, health and lifestyle for vegetarians, vegans, and all people interested in plant-based eating. Vegetarian Times promotes an eco-friendly lifestyle with recipes, and healthy food wellness information, cooking techniques, and information on "green" products. Vegetarian Times ceased publishing a print magazine in 2016, and transitioned to a web-only publication by 2017. In 2020, Vegetarian Times was acquired by Pocket Outdoor Media, now known as Outside, Inc.

Competitor Group, Inc. (CGI) is a privately held, for-profit, sports marketing and management company based in Mira Mesa, San Diego, California. The company owns and operates over 40 large scale running, cycling, and triathlon events; of which includes the Rock 'n' Roll Marathon Series.

Belvoir Media Group headquartered in Norwalk, Connecticut, is one of the nation's leading multi-channel publishers of consumer-interest websites, newsletters, magazines and books. It publishes more than 30 monthly titles across a wide range of interest sectors, including human health, pets, marine, aviation and organic farming. Belvoir also publishes more than 100 special health reports — thirty-thousand word white papers on topics that include Macular Degeneration and the Aging Eye, Heart Failure, and Living with Diabetes. The company owns numerous websites published in concert with its many titles, and runs the publishing operations of Harvard Medical School and Tufts University.

Electronic Design magazine, founded in 1952, is an electronics and electrical engineering trade magazine and website.

<span class="mw-page-title-main">Outside (company)</span>

Outside Inc., formerly called Pocket Outdoor Media until February 2021, is an American company focused on sports and recreation, fitness and nutrition. It has various ventures such as Outside magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, Climbing magazine, Peloton magazine, Rock & Ice magazine, Women's Running magazine and Yoga Journal. The company is headquartered in Boulder, Colorado.


  1. "Sabot Publishing Inc. was acquired by Cruz Bay Publishing Inc. Sabot was established by Commonwealth Investors II in during 1999 as a media company whose objective is to acquire leading specialty magazines. Sabot's principal focus is on consumer magazines with circulation under 100,000 which are leaders in their market niche. Sabot Communications has acquired Black Belt magazine, a martial arts publication, Ohara Publications, Southwest Art magazine, and Garlinghouse." 2013-02-06 Archived 2013-04-11 at . "Cruz Bay Publishing, a subsidiary of newly created Active Interest Media (AIM), is headed by Efrem 'Skip' Zimbalist III" AIM press release
  2. Storum, Doug (12 July 2017). "Active Interest Media acquires U.S. Team Roping Championships". BizWest. Retrieved 14 April 2018.
  3. "Active Interest Media Sells Several Magazines to Pocket Outdoor Media". Folio. 2020-06-30. Retrieved 2021-01-04.
  4. PixelMags Signs Another Content Partner for Readr(R): Active Interest Media Commits Their Entire Portfolio for AnyTime(R) (press release,
  5. Hall, Tom (3 March 2017). "Informa acquires major US yacht shows from active interest media". Exhibition World. Retrieved 14 April 2018.
  6. "Informa acquires 5 major US yacht shows for $133 million". Yacht Harbour. 2 March 2017. Retrieved 14 April 2018.
  7. "Active Interest Media buys SKI, Skiing, Warren Miller Entertainment". The Balance Sheet.
  8. "Des Moines publisher of Woodsmith magazine sold".
  9. "Active Interest Media Acquires Four F+W Groups Including Numismatics". F+W Media. Retrieved 17 October 2019.
  10. "Active Interest Media Sells Several Magazines to Pocket Outdoor Media".