Active Interest Media

Last updated
Active Interest Media
Company type Private
Industrypublishing
Founded2003
Founder Wind Point Partners, Efrem Zimbalist
HeadquartersFlatiron Parkway, Boulder
Key people
Andy Clurman CEO
Brian VanHeuverswyn COO
OwnerB&W Communications
Number of employees
400
Website www.aimmedia.com

Active Interest Media (AIM) is a publisher specializing in "niche enthusiast magazines" (i.e. magazines targeted at hobbyists).

Contents

History

The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of Sabot Publishing, a "special interest" publisher based in Richmond, VA which had been established in 1999 by James Causey and Colonnade Capital. [1] In July 2017, the company announced that it had acquired the United States Team Roping Championships and the TRIAD Classification Agency. [2] In 2020, AIM sold these properties in conjunction with the sale of many of its largest divisions to Pocket Outdoor Media. [3]

Overview

Active Interest Media publications are organized in two "groups", the Home Buyer Group (home improvement, architecture, interior design etc.); and the Marine Group (sailing, yachts, etc.).

On 7 November 2012, PixelMags Inc. announced that they had reached an agreement with Active Interest Media to distribute magazine content digitally. [4]

In March 2017, Active Interest Media sold its Yachting Promotions Inc. division to Informa for $133 million. [5] The sale included the Fort Lauderdale International Boat Show, Yachts Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power and Sailboat Show, and the Suncoast Boat Show. [6]

On 30 April 2013, Active Interest Media purchased the SKI and Skiing magazines, Warren Miller Entertainment, and NASTAR from the Bonnier Mountain Group. [7] In 2015, Active Interest Media purchased August Home Publishing, publisher of Woodsmith magazine. [8] Chairman and Chief Executive Officer is Efrem Zimbalist III (the son of Efrem Zimbalist, Jr.), formerly of Times Mirror Magazines, a subsidiary of Times Mirror .

In 2019, Active Interest Media acquired the “collectibles” magazines from F+W Media, which includes Coins , Numismatic News , Writer’s Digest , Popular Woodworking , and Horticulture . [9]

In 2020, Active Interest Media sold off divisions including "several of its largest publications" to Pocket Outdoor Media of Boulder, Colorado (which was renamed to Outside Inc. the following year); the sale included the magazines Backpacker, Better Nutrition, Clean Eating, Climbing, Muscle & Performance, NatuRx, Oxygen, SKI, Vegetarian Times , and Yoga Journal , as well as the digital outlet SNEWS and the action sports film studio Warren Miller Entertainment. [10]

In 2021, Wind Point sold AIM to B&W Communications, a company founded by CEO Andy Clurman. [11] In 2021, Active Interest Media sold its Equine Network properties to Growth Catalyst Partners. [12]

On December 3, 2023, Active Interest Media acquired The Taunton Press, publisher of Fine Woodworking, Fine Homebuilding, Threads, Keep Craft Alive, and Fine Gardening . [13]

Related Research Articles

<span class="mw-page-title-main">Ziff Davis</span> American publisher and Internet company

Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously, the company was predominantly a publisher of hobbyist magazines.

<span class="mw-page-title-main">Taylor & Francis</span> Commercial publishing group

Taylor & Francis Group is an international company originating in England that publishes books and academic journals. Its parts include Taylor & Francis, CRC Press, Routledge, F1000 Research and Dovepress. It is a division of Informa plc, a United Kingdom-based publisher and conference company.

<span class="mw-page-title-main">Efrem Zimbalist Jr.</span> American actor (1918–2014)

Efrem Zimbalist Jr. was an American actor best known for his starring roles in the television series 77 Sunset Strip and The F.B.I. He is also known as recurring character "Dandy Jim Buckley" in the series Maverick and as the voice of Alfred Pennyworth in the DC Animated Universe.

Harris Publications Inc. was an American special interest media company, operating over 75 brands with print, digital, mobile and live event platforms prior to its sale to Athlon Media in 2016. It produced magazines that educate, entertain, inform and inspire. Subject matters spanned an array of interests including decorating, gardening, beauty, automotive, sports, outdoor living, history, tactical, entertainment and wellness. Harris' titles covered a variety of markets and focused on niche special interests, primarily in the United States.

RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021.

Equus is a quarterly magazine for horse owners that was first published in November 1977.

Practical Horseman is an American equestrian magazine that focuses on English-style riding, most notably hunter/jumpers as well as dressage and eventing.

The Monaco Yacht Show (MYS) is an annual trade show in Monaco, organised by the British events and publishing company, Informa. It was launched in 1991 as a broker-oriented event focused on superyachts over 20 m (66 ft) in length. It is held in Port Hercules, and is Europe's biggest in-water display of large yachts.

Horse & Rider is a monthly magazine featuring Western riding, training, horse care, equine tack and equipment, horse shows, and trainers, among other subjects.

<span class="mw-page-title-main">F+W</span> American media company (1913–2019)

F+W was a media and e-commerce company headquartered in New York City. Founded in 1913 in Cincinnati, F+W published magazines, books, digital products, produced online video, offered online education, and owned and operated e-stores, as well as consumer and trade shows.

<i>Black Belt</i> (magazine) American magazine covering martial arts and combat sports

Black Belt is an American magazine covering martial arts and combat sports. The magazine is based in Valencia, California, and is one of the oldest titles dedicated to martial arts in the United States.

Miller Freeman, Inc., was a San Francisco–based publisher of trade books and business magazines, as well as a manager of trade and industry expositions. It was an innovative force in business technology and communications in the 1990s until its breakup in 2000. A substantial part of the company was owned by UBM which is now owned by Informa.

<i>Backpacker</i> (magazine) American magazine

Backpacker is an American lifestyle magazine publication that features information on wilderness hiking and adventure. It has been published since 1973. Backpacker magazine is currently published by Outside and is based in Boulder, Colorado.

Penton was an information services and marketing company. The company's three largest revenue streams came from events, digital and marketing services. Although Penton had a long history as a trade publisher, in 2015 it reported that 35 percent of its EBITDA derived from digital products, 54 percent from events, and 11 percent from print. The main industry segments served by Penton include agriculture, transportation, natural products/food, infrastructure, and design and manufacturing.

<span class="mw-page-title-main">Taunton Press</span>

Taunton Press is a publisher of periodicals, books, and websites for the hobbyist and building trades based in Newtown, Connecticut. It was established in 1975 by Paul Roman and his wife Jan.

Bonnier LLC is an American "outdoor adventure" company. Formed in 2007 after Bonnier Group's acquisition of publishing assets from Time, it operates events within the vertical of outdoor recreation.

<i>Vegetarian Times</i> US magazine

Vegetarian Times is an American publication focused on food, culture, health and lifestyle for vegetarians, vegans, and all people interested in plant-based eating. Vegetarian Times promotes an eco-friendly lifestyle with recipes, and healthy food wellness information, cooking techniques, and information on "green" products. Vegetarian Times ceased publishing a print magazine in 2016, and transitioned to a web-only publication by 2017. In 2020, Vegetarian Times was acquired by Pocket Outdoor Media, now known as Outside, Inc.

Belvoir Media Group headquartered in Norwalk, Connecticut, is one of the nation's leading multi-channel publishers of consumer-interest websites, newsletters, magazines and books. It publishes more than 30 monthly titles across a wide range of interest sectors, including human health, pets, marine, aviation and organic farming. Belvoir also publishes more than 100 special health reports — thirty-thousand word white papers on topics that include Macular Degeneration and the Aging Eye, Heart Failure, and Living with Diabetes. The company owns numerous websites published in concert with its many titles, and runs the publishing operations of Harvard Medical School and Tufts University.

John Fry invented the Nations Cup of alpine ski racing by which the relative strengths of the world's national ski teams are ranked annually. Fry created Nastar, a system for recreational skiers to experience the thrill of racing, in use at more than a hundred U.S. ski areas. He worked as a journalist and as chief editor of large-circulation magazines devoted to skiing, golf, and outdoor recreation and travel. He served as editor-in-chief of SKI Magazine and founding editor of Snow Country Magazine. He wrote more than 300 published articles and opinion columns about skiing. He is the author of the award-winning Story of Modern Skiing, about the revolutions in the sport that happened after World War II. He was Chairman of the International Skiing History Association, publisher of Skiing History Magazine.

<span class="mw-page-title-main">Outside (company)</span> American company

Outside Inc., formerly called Pocket Outdoor Media until February 2021, is an American company focused on sports and recreation, fitness and nutrition. It has various ventures such as Outside magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, Climbing magazine, Peloton magazine, Rock & Ice magazine, Women's Running magazine and Yoga Journal. The company is headquartered in Boulder, Colorado.

References

  1. "Sabot Publishing Inc. was acquired by Cruz Bay Publishing Inc. Sabot was established by Commonwealth Investors II in during 1999 as a media company whose objective is to acquire leading specialty magazines. Sabot's principal focus is on consumer magazines with circulation under 100,000 which are leaders in their market niche. Sabot Communications has acquired Black Belt magazine, a martial arts publication, Ohara Publications, Southwest Art magazine, and Garlinghouse." insideview.com 2013-02-06 Archived 2013-04-11 at archive.today . "Cruz Bay Publishing, a subsidiary of newly created Active Interest Media (AIM), is headed by Efrem 'Skip' Zimbalist III" AIM press release
  2. Storum, Doug (12 July 2017). "Active Interest Media acquires U.S. Team Roping Championships". BizWest. Retrieved 14 April 2018.
  3. "Active Interest Media Sells Several Magazines to Pocket Outdoor Media". Folio. 2020-06-30. Retrieved 2021-01-04.
  4. PixelMags Signs Another Content Partner for Readr(R): Active Interest Media Commits Their Entire Portfolio for AnyTime(R) (press release, marketwatch.com)
  5. Hall, Tom (3 March 2017). "Informa acquires major US yacht shows from active interest media". Exhibition World. Retrieved 14 April 2018.
  6. "Informa acquires 5 major US yacht shows for $133 million". Yacht Harbour. 2 March 2017. Retrieved 14 April 2018.
  7. Blevins, Jason (30 April 2013). "Active Interest Media buys Boulder's SKI, Skiing, Warren Miller Entertainment and Nastar". The Balance Sheet. The Denver Post. Archived from the original on 6 May 2013. Retrieved 16 June 2023.
  8. Patane, Matthew (2 November 2015). "Des Moines publisher of Woodsmith magazine sold". The Des Moines Register.
  9. "Active Interest Media Acquires Four F+W Groups Including Numismatics". numismaticnews.net. F+W Media. Retrieved 17 October 2019.
  10. Dool, Greg (30 June 2020). "Active Interest Media Sells Several Magazines to Pocket Outdoor Media". Folio:.
  11. https://aimmedia.com/active-interest-media-acquired-bw-communications-llc/
  12. https://www.privateequitywire.co.uk/2021/01/11/294182/growth-catalyst-partners-acquires-equine-network
  13. https://www.aimmedia.com/active-interest-media-acquires-taunton-press/