Adland

Last updated

Adland
Adland Logo-256.png
EditorÅsk "Dabitch" Wäppling
URL adland.tv
Launched1996 (1996)
Current statusActive

Adland is a website focusing on the advertising industry and an Internet archive of commercials. [1] Adland incorporates advertising news, critical commentary on ads and the advertising industry, and archives of ads and ad campaigns, concentrating on television advertisements. [2] In 2003, Variety described Adland as a "center for ad-related news and discussion." [3] The website also hosts ads which have been banned or censored elsewhere. [4] Adland is headquartered in Malta, though coverage is international. [2] Adland also has a Twitter presence with nearly 150,000 followers. [5] On September 19, 2019, the website completely moved out of web server host Vultr due to a copyright infringement situation regarding a Bridgestone commercial. Since January 2020, the website is currently active again with a completely different web server host.

Contents

History

Adland creator Ask Wappling at the Eurobest awards. Eurobest Award Ask Dabitch Wappling.jpg
Adland creator Åsk Wäppling at the Eurobest awards.

Adland® was founded by Åsk Wäppling in 1996, who uses the pen name Dabitch on the site. [6] According to Wäppling, "we preserve, we publish, we deliver, we review and sometimes harass all advertising there is." [7] Adland began as a place to collect plagiarized ads under the title Badland, [8] and has grown into the largest archive of commercials in the world. [9] The site also houses an archive of over fifty years [10] of Super Bowl commercials. [11] Wäppling describes Adland's earliest incarnation as a "proto-blog," inspired by her discussion of advertising on Usenet and on a mailing list she created. [12] In 2000, Badland was rebranded as Adland. Initially, the site used a subscription model for access to its commercial archive, [3] [13] later moving to an ad-supported revenue model, [14] and most recently to a donation-supported site. [2] Åsk Wäppling's interest in media and journalism was sparked via an elective in junior high, and she regurlarly writes for several other advertising trades other than Adland. [15]


Death threats

During the 2008 Summer Olympics in Beijing, Adland defended—and hosted copies of—ads produced by the Swedish Red Cross Youth, which used the iconography of the games and were designed to draw attention to claims of human rights abuses by the Nepalese military. The International Federation of Red Cross and Red Crescent Societies forced those ads to be withdrawn from the web, but Adland continued to host copies. Wäppling stated that she had received death threats and harassment over Adland's refusal to remove the ads, [16] and that Adland had been subjected to denial-of-service attacks over the issue. [17] [18] The Red Cross Youth stated that "the result of our campaign shows that it is more important than ever to discuss the consequences of human rights violations". [19]

Google AdSense bans

In February 2011, Adland was banned from Google AdSense after a picture from a Sloggi lingerie ad (included in a post by Åsk Wäppling on sexist advertising) was held to be inappropriate by Google. Wäppling described the ban as a case of "American puritanism." [14] However, issues with Google were to recur. Adland was reinstated, then banned again over the display of ads from another lingerie campaign in January 2012, then reinstated once more, [20] and finally banned for good by Google in December 2012 over images of ads from PETA used in an Adland post critical of the controversial animal rights group's advertising. [21]

Adland on Tor

In January 2016, Adland became the first advertising news site available the Tor Network, designed for anonymous browsing and of the Dark Web. Wäppling describes Adland's .onion mirror as a service to the growing number of Adland readers using adblock software due to concerns over privacy, [22] [23] noting that "The way ad networks are today are basically indistinguishable from malware." [24]

Adland taken offline

On September 19, 2019, the site was taken offline. Adland's cloud server host Vultr received an email from the lawyer Amy Tindell at Holland & Hart LLP in Boulder, Colorado, United States demanding the removal of a Bridgestone commercial from 2002. The commercial, which titled "A Dog's Life," was created by a team at BBDO in Bangkok, Thailand and won a silver award in the 2003 Asia Pacific Adfest. One of the claims the lawyer made in her email, is that by writing "Bridgestone" in the article about the commercial, Adland is infringing on their trademark. The website has been given 24 hours to "remove the domain" from their host. [25]

Since the alert, Adland has stated on their Twitter account that they've been in talks with another web server host, named Packet, stating that Packet has been "extremely helpful and on the ball." Techdirt called it a "bullshit DMCA notice," [26] whilst Åsk Wäppling says that she is in talks with the "History of Advertising Trust" regarding eventual takeover. [27] Adpulp asked if 'this mess all caused by lack of communication between parties?' to which Åsk Wäppling responded that it has been 16 years since PR was even involved. When asked why she didn't move the Adland archive to YouTube, she points out that Adland, and this contested commercial, is older than YouTube by several years. [28]

In December 2019, the URL for Adland.tv returned an error message reading "502 Bad Gateway". Åsk Wäppling's personal website, Dabitch.net, also returned the same error message. As of January 2020, Adland.tv is currently online again with a completely different web server host.

Adland in pop culture

Adland has created words and expressions that have spread in the advertising industry. Among other things, a comic strip was created with the name "Adgrunts", which is what the members of Adland are called. [29] [30] In 2005, the Danish advertising agency "Lund's Byro" announced a competition to name the agency on Adland. The agency is now called "Maraschino". [31]

Reviews

In 2005, Jena McGregor, writing for FastCompany, said that Adland's "group blog approach generates a more diverse array of insight from registered users." [6] In 2012, Business Insider placed Adland on a list of the 22 most influential advertising blogs. [32] In a 2012 Adweek interview with Wäppling, Tim Nudd wrote that Wäppling and Adland cover the advertising industry with "wit, humor, style and more than a little improvisation." [33] Åsk Wäppling was one of more than one hundred marketing and branding personalities interviewed in Josh Sklar's 2014 book Digital Doesn't Matter . [34]

Related Research Articles

<span class="mw-page-title-main">Advertising</span> Form of communication for marketing

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.

<span class="mw-page-title-main">Blog</span> Discussion or informational site published on the internet

A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Blogger is an American online content management system founded in 1999 that enables its users to write blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned custom domain by using DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account.

Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies.

Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods.

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

<span class="mw-page-title-main">Adblock Plus</span> Content-filtering and ad blocking browser extension

Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox, Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android.

Google and its subsidiary companies, such as YouTube, have removed or omitted information from its services in order to comply with company policies, legal demands, and government censorship laws.

Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with the US military on Google Earth to spy on users, censorship of search results and content, its cooperation with the Israeli military on Project Nimbus targeting Palestinians and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly, restraint of trade, antitrust, patent infringement, indexing and presenting false information and propaganda in search results, and being an "Ideological Echo Chamber".

<span class="mw-page-title-main">Tumblr</span> Microblogging and social networking website

Tumblr is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic. The service allows users to post multimedia and other content to a short-form blog.

AdBlock is an ad-blocking browser extension for Google Chrome, Apple Safari, Firefox, Samsung Internet, Microsoft Edge and Opera. AdBlock allows users to prevent page elements, such as advertisements, from being displayed. It is free to download and use, and it includes optional donations to the developers. The AdBlock extension was created on December 8, 2009, which is the day that supports for extensions was added to Google Chrome. It was one of the first Google Chrome extensions that was made.

<span class="mw-page-title-main">Chrome Web Store</span> Googles online store for its Chrome web browser

Chrome Web Store is Google's online store for its Chrome web browser. As of 2024, Chrome Web Store hosts about 138,000 extensions and 33,000 themes.

Patheos is a non-denominational, non-partisan online media company providing information and commentary from various religious and nonreligious perspectives.

Google Contributor was a program run by Google that allowed users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google.

A potentially unwanted program (PUP) or potentially unwanted application (PUA) is software that a user may perceive as unwanted or unnecessary. It is used as a subjective tagging criterion by security and parental control products. Such software may use an implementation that can compromise privacy or weaken the computer's security. Companies often bundle a wanted program download with a wrapper application and may offer to install an unwanted application, and in some cases without providing a clear opt-out method. Antivirus companies define the software bundled as potentially unwanted programs which can include software that displays intrusive advertising (adware), or tracks the user's Internet usage to sell information to advertisers (spyware), injects its own advertising into web pages that a user looks at, or uses premium SMS services to rack up charges for the user. A growing number of open-source software projects have expressed dismay at third-party websites wrapping their downloads with unwanted bundles, without the project's knowledge or consent. Nearly every third-party free download site bundles their downloads with potentially unwanted software. The practice is widely considered unethical because it violates the security interests of users without their informed consent. Some unwanted software bundles install a root certificate on a user's device, which allows hackers to intercept private data such as banking details, without a browser giving security warnings. The United States Department of Homeland Security has advised removing an insecure root certificate, because they make computers vulnerable to serious cyberattacks. Software developers and security experts recommend that people always download the latest version from the official project website, or a trusted package manager or app store.

References

  1. ↑ MacLeod, Duncan (14 November 2006). "Adland AdRag Commercial Archive". The Inspiration Room. Retrieved 22 December 2015.
  2. 1 2 3 "About Adland". Adland. Retrieved 22 December 2015.
  3. 1 2 Smith, Travis F. (23 September 2003). "Got ads?". Variety . Retrieved 7 January 2016.
  4. ↑ Wäppling, Åsk. "Banned Ads". Adland. Archived from the original on 3 June 2016. Retrieved 23 December 2015.
  5. ↑ "Adland®". Twitter. 1 January 2016. Retrieved 1 January 2016.
  6. 1 2 McGregor, Jena (21 March 2005). "Best Business Blogs: Advertising". Fast Company . Retrieved 22 December 2015.
  7. ↑ Sten, Pelle (28 April 2009). "Vi bygger internet: Åsk Wäppling, Adland.tv" [We build the Internet: Ask Wäppling Adland.tv]. Svenska Dagbladet (in Swedish). Retrieved 21 December 2015.
  8. ↑ Paulsen, Mats (1998). ""Hon lägger plagiaten på webben"" [She puts the plagiarized ads on the web]. Resumé (in Swedish).
  9. ↑ Gould, Rob (18 June 2013). "Åsk 'Dabitch' Wäppling, Creative Director & CEO of Adland, Stockholm, Sweden". MaineToday . Retrieved 22 December 2015.
  10. ↑ Wäppling, Ask. "50 years of Super Bowl Commercials". Adland.
  11. ↑ Bhatt, Shephali (10 April 2013). "Advertising's most bookmarked websites showcasing world's most creative ads". The Economic Times . Archived from the original on 17 April 2013. Retrieved 22 December 2015.
  12. ↑ "Åsk 'Dabitch' Wäppling, Art Director/Founder, AdLand". Creative Interviews. 18 September 2013. Retrieved 5 January 2016.
  13. ↑ Pettersson, Svante (20 June 2005). "Trettiotusen läser hennes blogg" [Thirty thousand read her blog]. Sydsvenskan (in Swedish). Retrieved 5 January 2016.
  14. 1 2 Widell, Henrik (28 February 2011). "Reklambloggare bannad av Google–beskylls för att sprida porr" [Advertising Blogger banned by Google-Blamed for spreading porn]. Dagens Media (in Swedish). Archived from the original on 23 September 2015. Retrieved 22 December 2015.
  15. ↑ "Behind The Bylines, Åsk Wäppling". Epica Awards. Retrieved 30 May 2023.
  16. ↑ Fagerlind, Linda (23 July 2008). "Adlands grundare hotas för OS-kritisk reklam" [Adlands founder threatened over Odd Scouts critical advertising]. Resumé (in Swedish). Retrieved 22 December 2015.
  17. ↑ Van Hoven, Matt (15 August 2008). "Adblogger Gets Death Threats etc. Over Human Rights Ads posted on Her Site". AgencySpy. Retrieved 21 December 2015.
  18. ↑ Fagerlind, Linda (28 August 2008). "Röda Korset ställer sig bakom reklambloggare" [Red Cross backs advertising blogger]. Resumé (in Swedish). Retrieved 22 December 2015.
  19. ↑ Bystedt, Marika (28 August 2008). "Allvarliga konsekvenser efter Röda Korsets Ungdomsförbunds kinakampanj" [Serious consequences for the Red Cross Youth China campaign]. Mynewsdesk (in Swedish). Retrieved 22 December 2015.
  20. ↑ Wäppling, Åsk (18 January 2012). "Google's left hand doesn't know what the right one does". AdLand. Retrieved 22 December 2015.
  21. ↑ Wäppling, Åsk (21 December 2012). "Adland booted from Google Adsense due to PETA's misogynist ads". AdLand. Retrieved 18 December 2015.
  22. ↑ Zanger, Doug (16 January 2016). "Adland Goes Dark (Web)". The Drum. Retrieved 4 April 2016.
  23. ↑ Dempsey, Steve (24 January 2016). "Can media make it on the darkside?". Independent . Retrieved 4 April 2016.
  24. ↑ Brooke, Zach (2016). "A Marketer's Guide to the Dark Web". American Marketing Association . Archived from the original on 2 April 2016. Retrieved 4 April 2016.
  25. ↑ "[Ticket:LCA-71NQQ] Re:DMCA Notice - Adland.tv - Choopa (92529.0001)" (JPG). 19 September 2019. Archived from the original on 14 June 2021.
  26. ↑ "Adland Shuts Down After Web Host Complies with Bullshit DMCA Notice". 27 September 2019.
  27. ↑ "Reklamsajten Adland hotas av nedläggning".
  28. ↑ "Åsk Wäppling's Adland Torpedoed by "Nuisance DMCA"". 26 September 2019.
  29. ↑ "Adgrunts - a comic". Adgrunts. Archived from the original on 12 October 2007. Retrieved 29 July 2021.
  30. ↑ "Adland's adgrunts". Adland. Retrieved 29 July 2021.
  31. ↑ "Vil spise kirsebær med de store" (PDF). No. 3/2005. Børsen. p. 12. Retrieved 29 July 2021.
  32. ↑ Minato, Charlie (7 July 2012). "Meet The 22 Most Influential Advertising Bloggers". Business Insider . Retrieved 22 December 2015.
  33. ↑ Nudd, Tim (25 October 2012). "Fast Chat: Åsk Wäppling The legendary ad blogger on Instagram creatives, brands riding the Reddit wave, and how agencies can save themselves". AdWeek . Retrieved 18 December 2015.
  34. ↑ Sklar, Josh (2014). Digital Doesn't Matter (And Other Advertising Heresies). Austin, Texas: Heresy Press, LLC. ISBN   978-0-69-222685-8.
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