Aedes de Venustas

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Aedes de Venustas
Named after“Temple of Beauty”
Established1995;28 years ago (1995)
FoundersRobert Gerstner and Karl Bradl
Founded at15 Christopher Street, New York
PurposePerfumery
Headquarters16A Orchard Street
Location
  • New York, United States
Award(s) Fragrance Foundation Award
Website aedes.com

Aedes de Venustas is a niche perfume store (also called Aedes Perfumery) and fragrance line. Aedes has operated in Manhattan since 1995. The house perfume line launched in 2012, although there was an earlier collaboration with L'Artisan Parfumeur creating a home fragrance (2005) and perfume (2008) also named Aedes de Venustas.

Contents

History

Aedes de Venustas window display at 9 Christopher Street in 2013 Aedes de Venustas window display in 2013.jpg
Aedes de Venustas window display at 9 Christopher Street in 2013

Founded by Robert Gerstner and Karl Bradl, Aedes de Venustas, which Gerstner translates as “Temple of Beauty”, [1] first opened at 15 Christopher Street in the West Village in 1995. [2] [3] Gerstner and Bradl had worked for a German shipping company that closed and starting a business offered them a way to stay in New York. Both long-time perfume fans, they decided to offer hard-to-find lines, beginning with L'Artisan Parfumeur. [2] After their first year in business, Bradl earned a small notice in Vogue after he made a cold-call visit to the Vogue offices with a selection of scents in a flower-adorned box, [2] presentation that became an Aedes signature. [3] This won a new customer with deep pockets: supermodel Naomi Campbell did her holiday shopping at the store. Bradl and Gerstner began sending similar floral arrangement packages to fashion industry leaders and the business took off. [2] Other early customers noted in an InStyle magazine piece the following year included actresses Molly Ringwald and Debi Mazar and designer Todd Oldham. [3]

The store later moved down the block to 9 Christopher Street, then in 2016 to a larger space at 7 Greenwich Avenue; in 2018 Aedes moved across town to 16A Orchard Street on the Lower East Side. The store’s decor has remained similar across its moves, described as “a velvet-lined fragrance box”, [4] a “cabinet de curiosités” [5] and a “jewel-box store” [6] with “the feeling of a Victorian drawing room”. [7]

Products

Perfume

Over time, Aedes continued to bring in lines previously unavailable in the US, becoming the first to import A-esop from Australia, Czech & Speake and Bella Freud from the UK, [8] and Etro from Italy. [2]

Home and body products

In addition to perfume, Aedes is known for luxury candles from brands like Diptyque, [9] Agraria, Mariage Frères, [2] and Cire Trudon. [10]

Aedes branded fragrances

For the store’s tenth anniversary in 2005, [11] Aedes developed a signature home scent, a room spray called Aedes de Venustas Parfum d’Ambiance, through a collaboration with L'Artisan Parfumeur. [12] The scent was so popular that it was adapted in 2008 to sell as a personal fragrance, Aedes de Venustas Eau de Parfum by L’Artisan Parfumeur. Bertrand Duchaufour was the perfumer to develop the scent, [13] based on a visit to the store and Bradl and Gerstner’s taste, which they described as “we love dark fragrances, we love incense." [11]

Aedes later created an independent fragrance line that shares the names of the store. The line’s first fragrance, called Aedes de Venustas Eau de Parfum, or Aedes de Venustas Signature, launched in 2012. [14] Duchaufour was the “nose” for this fragrance as well, [6] creating a rhubarb and tomato leaf scent. [14] In the 2018 edition of Perfumes: The Guide , Luca Turin gave the fragrance four (of five) stars and called it a “superlatively clever accord.” [15] Reviewing the perfume for Vanity Fair , Anthony Rotunno wrote, “Everything, down to the crimson-tinted glass bottle’s packaging—a burgundy velvet box inspired by a swatch of fabric cut from the store—was deliberately chosen to promote the Aedes de Venustas vision, one of indulgent opulence that’s become synonymous with the store.” [14]

The next addition to the line was Iris Nazarena by perfumer Ralf Schweiger, which won the 2014 “Perfume Extraordinaire of the Year” at the Fragrance Foundation Awards. [16] Subsequent releases include Copal Azur, an incense fragrance, [17] and Oeillet Bengale, a rose and carnation fragrance, in 2014; [18] the rosewood perfume Palissandre d’Or in 2015, [19] vanilla fragrance Cierge de Lune and vetiver fragrance Grenadille d’Afrique in 2016; [20] Natalie Feisthauer’s geranium scent Pélargonium in 2017; [21] and Musc Encensé in 2018.

In 2022, the line was relaunched with new packaging and a new fragrance named for the store’s new location, 16a Orchard. Harper's Bazaar said, “With a ginger center, this warm, vibrant scent is a little moody, a bit unexpected, and very much of its neighborhood.” [22]

Aedes co-owner Karl Bradl is also co-founder of the fragrance line Nomenclature. [23] This line focuses on synthetic ingredients, molecules scientists have developed for use in perfumery. [23]

Related Research Articles

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References

  1. ↑ Penny, Denise (October 13, 2005). "Robert Gerstner of Aedes de Venustas". New York Magazine. Archived from the original on 2021-03-02. Retrieved 2020-10-28.
  2. 1 2 3 4 5 6 Burr, Chandler (2005-12-04). "The Essence of Buzz". The New York Times. ISSN   0362-4331 . Retrieved 2020-10-24.
  3. 1 2 3 Sayers, Robin (November 1996). "Beauty black book". InStyle. p. 78.
  4. ↑ Kennedy, Sarah (2019-12-11). "Heading to New York this Christmas? Don't miss our luxury guide to the city's unique shopping spots". The Telegraph. ISSN   0307-1235. Archived from the original on 2021-03-02. Retrieved 2020-10-28.
  5. ↑ "Camille Goutal's little black book". The Telegraph. January 26, 2009. Archived from the original on 2021-03-02. Retrieved 2020-10-29.
  6. 1 2 Barsamian, Edward (March 28, 2012). "Vain Glorious | Aedes de Venustas Signature Eau de Parfum". T Magazine. The New York Times. Archived from the original on February 14, 2021. Retrieved October 28, 2020.
  7. ↑ McKeough, Tim (2009-03-25). "Shifting the Mood". The New York Times. ISSN   0362-4331. Archived from the original on 2021-02-14. Retrieved 2020-10-28.
  8. ↑ Stover, Laren (2014-12-13). "If Ginsberg Is God, Bella Freud Is Goddess". Observer. Archived from the original on 2021-02-14. Retrieved 2020-10-25.
  9. ↑ Ramzi, Lilah (April 12, 2016). "Candle Connoisseurs, Take Note: Why It's Time to Trim Your Wicks". Vogue. Archived from the original on 2021-02-14. Retrieved 2020-10-29.
  10. ↑ Becker, Katie (1 August 2018). "Why Do Candles Cost So Much?". Coveteur. Archived from the original on 14 February 2021. Retrieved 24 October 2020.
  11. 1 2 "Interview: Capturing The Essence Of West Village Perfumery Aedes de Venustas". Guest of a Guest. Archived from the original on 2016-10-16. Retrieved 2021-03-02.
  12. ↑ Donovan, Kate (April 6, 2018). "12 Amazing Home Scents You Need In Your Life". Brides. Archived from the original on 2020-09-01. Retrieved 2020-10-24. This rich, multi-layered scent is infused with Japanese incense, strawflowers, balsam, leather and musk (and we love the gorgeous vanity-worthy bottle it comes in).
  13. ↑ Evans, Matthew W.; Brown, Rachel (2008-07-23). "L'Artisan Looks to the Power of Three". WWD. Archived from the original on 2012-10-05. Retrieved 2021-03-01.
  14. 1 2 3 Rotunno, Anthony (July 7, 2012). "Call It Aedes de Venustas's Very Own". Vanity Fair. Archived from the original on 2021-02-14. Retrieved 2020-10-24.
  15. ↑ Turin, Luca; Sanchez, Tania (2018). Perfumes: The Guide 2018. Perfüümista ÖÜ. p. 35. ISBN   978-9949-88-553-4.
  16. ↑ Shapouri, Beth (17 June 2014). "Check Out All the 2014 FIFI Award Winners???Did Your Favorite Perfume Make the Cut?". Glamour. Archived from the original on 2021-02-14. Retrieved 2020-10-28.
  17. ↑ Barbery-Coulon, Lili (2015-02-06). "Parfums boisés, odeurs de sainteté". Le Monde (in French). Archived from the original on 2021-02-14. Retrieved 2020-10-28.
  18. ↑ Suchet, Jean-Luc (2015-05-04). "Parfums : déclarations d'amour". Le Parisien (in French). Archived from the original on 2021-02-14. Retrieved 2020-10-28.
  19. ↑ Thomas, Ellen (2015-10-27). "The Smell Test: Aedes de Venustas Palissandre d'Or". WWD. Archived from the original on 2021-02-14. Retrieved 2020-10-24.
  20. ↑ "Gift Guide: Beauty". Vanity Fair. November 30, 2016. Archived from the original on 2021-02-14. Retrieved 2020-10-29.
  21. ↑ Perilli, Di Vanessa (2018-04-08). "Come si diventa un naso? Intervista a Nathalie Feisthauer". Marie Claire (in Italian). Archived from the original on 2021-02-14. Retrieved 2020-10-29.
  22. ↑ Matlin, Jessica (February 2022). "BEAUTY: NEWS". Harper's Bazaar. p. 79.
  23. 1 2 Grinnell, SunHee (November 10, 2015). "Modern Science of Perfume-Making: Introducing Nomenclature". Vanity Fair. Archived from the original on 2021-02-14. Retrieved 2020-10-24.
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