Alan Greenberg (born November 6, 1950) has served as a creator and operator of interactive and traditional media focused on the education, healthcare, and global travel service sectors. He was the President of Avenues: The World School and is the founder and CEO of immersive video/experience company Illuminarium Experiences. [1] [2] [3]
Greenberg graduated from the University of Tennessee Knoxville in 1972 from the College of Communications with a degree in advertising.
He went on to become the Vice President of Whittle Communication, where he launched publishing, interactive and broadcast properties.
In 1981, Greenberg took over as publisher of Esquire magazine, where he was responsible for the magazine’s revenue economic turnaround between 1981 and 1986. [4] [5] Greenberg then founded Greenberg News Network, which created a medical education and healthcare news organization called Medcast, which was purchased by WebMD in 1999. [6] [7]
He established Travel Holdings as a global interactive travel distribution firm, which now does business in 13 languages and in over 100 countries. [8] He served as CEO of Travel Holdings until 2008. [9] Business-to-business travel intermediary (or "bed bank") HotelBeds purchased Travel Holdings in 2017. [10]
On March 11, 2010, Greenberg was honored with the University of Tennessee’s College of Communication and Information's (CCI) 2010 Donald G. Hileman Distinguished Alumni Award. It is awarded to college alumni who have made notable contributions to the field of communication and information. [11]
In 2013, Greenberg founded Avenues: The Word School, an international system of for-profit private schools, with former president of Yale University Benno C. Schmidt, Jr. and education executive Chris Whittle. [12] [13] As of May 2021, the school has campuses in New York City, New York, Saõ Paulo, Brazil and Shenzhen, China, and also offers classes online. [14]
In 2019, Greenberg founded immersive experience company Illuminarium Experiences, where he serves as CEO, with partners RadicalMedia, Rockwell Group and Legends Hospitality. [2] [15] The first Illuminarium opened in 2021 in Atlanta, Georgia (where the company is based), along the city’s BeltLine, with a safari show entitled “WILD: A Safari Experience.” [16] [17] [18] A Las Vegas, Nevada venue, at Area15, is planned for January 2022 and a Miami, Florida location for spring 2022. [3] A theater is planned to open at Navy Pier in Chicago, Illinois in 2023. [19]
Greenberg is married to Joy Greenberg. They have three children, Alison, Zachary and Aaron.
Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment, education and business. Other distinct types of VR-style technology include augmented reality and mixed reality, sometimes referred to as extended reality or XR.
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H. Christopher Whittle is an American media and education executive. He is the chairman and CEO of Whittle School & Studios. Previously, Whittle was chief executive officer of Avenues: The World School. He served as chairman of Esquire magazine and founded Whittle Communications and for-profit school operator Edison Schools.
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Avenues: The World School is an international system of for-profit private schools for toddler-12th grade. The first campus opened in September 2012 in New York City in the neighborhood of Chelsea. Avenues plans to open 20 or more campuses in other cities around the world over the next decade. The system is planned to be an integrated "learning community" with a shared vision, curriculum, technology, professional development of faculty and oversight by a centralized headquarters.
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IlluminariumExperiences is an American company that creates large-scale experiential entertainment in reprogrammable immersive theaters, called “Illuminariums,” in cities around the world. The theaters host for-profit shows consisting of filmed, live or streaming video—or computer-generated content—that is projected onto the theater walls and floors through various technologies, including 4K laser projection, LIDAR-based movement sensors, beamforming sounds and sensory effects like digital scent technology.
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