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Type | Public |
---|---|
Industry | Loyalty marketing services |
Founded | April 22, 1983 |
Headquarters | , U.S. |
Area served | USA, Canada |
Key people | Ralph Andretta (President & CEO) |
Products | Air Miles |
Revenue | US$4.521 billion(2021) [1] |
US$888.4 million(2020) [1] | |
US$213.7 million(2020) [1] | |
Total assets | US$22.547 billion(2020) [1] |
Total equity | US$1.521 billion(2020) [1] |
Number of employees | ~8,000 worldwide (December 2020) [1] |
Subsidiaries | LoyaltyOne Alliance Data Retail Services Comenity Bank Comenity Capital Bank |
Website | alliancedata |
Bread Financial Holdings, Inc. (formerly Alliance Data Systems Corporation) is a publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Alliance Data was formed from the December 1996 merger of two entities: J.C. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank. [2]
In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million. [3] The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne. [4]
In May 2007, The Blackstone Group, a private equity firm, announced plans to acquire Alliance Data. [5] [6] In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates. [7] [8]
Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998. [9] [10] [11]
On June 7, 2019, Ed Heffernan resigned as CEO of Alliance Data and was replaced by Melisa Miller, who previously ran Alliance Data's Card Services division. This change in leadership effectively moved Alliance Data's Headquarters from Plano, TX to Columbus, OH. [12]
Melisa Miller held the role for roughly 6 months before being replaced by former CITI Exec, Ralph Andretta. The current Headquarters is located in Columbus, OH, with 5 additional locations throughout the nation, as well as in Bangalore, India. After the acquisition of Bread finance, Alliance Data decided to divest Loyalty One and Brand Loyalty into their own publicly traded entity known as Loyalty Ventures.[ citation needed ] Alliance Data changed its name to Bread Financial Holdings, Inc. on March 23, 2022. [13]
Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 [14] card programs for retail brands such as Victoria’s Secret, J.Crew, Eddie Bauer, Buckle, HSN, Pottery Barn, Pier 1 Imports, Lexus, Toyota, Williams Sonoma and Wayfair among many others. [15]
In 2011, Alliance Data, in partnership with NICE Systems, was honored with the Operational Leadership Award for its customer care centers by Ventana Research. [16]
Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs. In September 2012, the banks rebranded their names from WFNNB (World Financial Network [National] Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as Comenity Bank and Comenity Capital Bank, respectively. [17]
LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, travel, and hospitality industries.
Five businesses make up the LoyaltyOne: Air Miles national reward program, in which approximately two-thirds of Canadian households participate; [18] Colloquy; LoyaltyOne Consulting; Precima; and Squareknot.
Hewitt Associates named LoyaltyOne in their "2014 List of the 50 Best Employers in Canada." [19]
Epsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, web development, loyalty programs, analytics, data services, strategic consulting and creative services, among others.
Ad Age has ranked Epsilon among the top marketing services firms and direct marketing agencies for several years, and Epsilon has the distinction as being the Top US Agency From All Disciplines and Top US CRM/Direct Marketing Agencies for 2012. [20] [21] [22] [23] It sends billions of permission-based emails every year. [24] Acquired by Epsilon in 2011, [25] Aspen Marketing Services is a marketing services agency headquartered in Chicago, Illinois [26] with locations in the United States and Canada. In 2012, Epsilon reached an agreement to acquire the Hyper Marketing ("HMI") group of companies, the largest privately held digital marketing services agencies in the United States, for about $460 million.
In March 2011, Epsilon detected unauthorized access to its email database, resulting in the theft of email addresses of its clients' customers. [27] [28] [29]
In late February 2013, Facebook announced partnerships with four companies, including Epsilon, to help reshape its targeted advertising strategy. [30]
Because of Epsilon's growth over the past several years, the company relocated its headquarters to the former Nokia regional headquarters space in Las Colinas, Texas, near Dallas. [31] [32]
In March 2014, 60 Minutes interviewed Bryan Kennedy, chairman and CEO of Epsilon, as part of its segment, "The Data Brokers: Selling Your Personal Information". [33]
In April 2019, Publicis Groupe acquired Epsilon for $4.4 billion. This was the second biggest deal in the history of advertising, behind only Dentsu's $5 billion acquisition of Aegis Group in 2012. [34]
In 2010 Epsilon failed to heed warnings to secure data. [35] In March 2011 it was discovered that email addresses from customers of 50 client companies were stolen. [35] The company quickly notified the public about the breach. [36] In June 2011 company executives were called before Congress to answer questions about the security breach. [37]
GE Capital is the financial services division of General Electric.
Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States. It is on the list of largest banks in the United States and has developed a reputation for being a technology-focused bank.
LiveRamp Holdings, Inc., formerly known as Acxiom Corporation, is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
classmates.com is a social networking service. It was founded on November 17, 1995 by Randy Conrads as Classmates Online, Inc.
Heartland Payment Systems, Inc. is a U.S.-based payment processing and technology provider. Founded in 1997, Heartland Payment Systems' last headquarters were in Princeton, New Jersey. An acquisition by Global Payments, expected to be worth $3.8 billion or $4.3 billion. was finalized on April 25, 2016.
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Mphasis Limited is an American Indian multinational information technology services and consulting company based in Bangalore, India. The company provides infrastructure technology and applications outsourcing services, as well as architecture guidance, application development and integration, and application management services. It serves financial services, telecom, logistics, and technology industries. Mphasis was ranked #7 in India IT companies and overall #189 by Fortune India 500 in 2019. In April 2016, Hewlett Packard Enterprise sold the majority of its stake in Mphasis to Blackstone Group LP for around US$1 billion.
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
Jackpot247 is an interactive gambling website owned by Betsson Group, which previously had television segments on ITV and Vox Africa. The "Challenge Jackpot" brand was dropped in September 2011 and was replaced by "Jackpot247" (Jackpot247.com). Challenge Jackpot was also a British interactive gaming channel owned by Living TV Group and operated by NetPlay TV. Its final programme was in the early hours of 1 July 2019 on ITV.
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offer services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.
SparkBase, LLC was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations. ISOs then sold these gift and loyalty products to merchant customers along with credit card services and processing equipment.
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.
Bigfoot International, Inc. was a New York City based holding company, which developed email communications, marketing automation and customer interaction software products during the dot-com era. Founded in 1997 by Lenny Barshack and James Hoffman, it grew out of Bigfoot.com, a free e-mail provider and Web directory. It eventually developed into a group of three subsidiaries: Bigfoot.com, Bigfoot Interactive, and Neoplanet, Inc. The company ended in 2000.
Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.
Paysafe Limited is a multinational online payments company. The group offers services both under the Paysafe brand and subsidiary brands that have become part of the group through several mergers and acquisitions, most notably Neteller, Skrill, Paysafecash and paysafecard.
Michaels Stores, Inc., more commonly known as Michaels, is a privately held chain of 1,252 American and Canadian arts and crafts stores, as of January 2021. It is one of North America's largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators. The company was founded in 1973 by Michael J. Dupey in Dallas, Texas. The company is part of The Michaels Companies, founded in 2014 and headquartered in Irving, Texas. In addition to Michaels stores, The Michaels Companies operates Aaron Brothers Custom Framing store-within-a-store, and Artistree, a manufacturer of custom and specialty framing merchandise. The company also develops over a dozen private brands sold in Michaels stores, including Recollections, Studio Décor, Bead Landing, Creatology and Ashland. In March 2021, Michaels parent The Michaels Companies agreed to be acquired by private equity company Apollo Global Management, and the acquisition was completed in April 2021.
Ragy Thomas is an American executive and entrepreneur, best known as founder and CEO of Sprinklr, a company that develops a customer experience management platform. He was previously president of Epsilon Interactive, now part of advertising network Publicis, and founded email marketing company Bigfoot Interactive.
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