Allo (song)

Last updated
"Allo"
Allo (Loboda).png
Single by Loboda
Language Russian
Released16 July 2021 (2021-07-16)
Genre Dance-pop [1]
Length3:48
Label Sony Music
Composer(s)
  • Vyacheslav Parshin
  • Fyodor Marfelev
Lyricist(s)
  • Alina Markina
  • Serafima Krestinskaya
  • Ulyana Cheshenkova
Loboda singles chronology
"Rodnoy"
(2021)		"Allo"
(2021)		"Indie Rock (Vogue)"
(2021)
Music video
"Allo" on YouTube

"Allo" is a song recorded by Ukrainian singer Loboda, released as a standalone single on 16 July 2021 by Sony Music.

Contents

Background and release

On June 30, Loboda announced a new single on her Instagram, presenting a few lines, and also announced a contest for subscribers: whoever names the release date of the new song will receive an autographed acoustic guitar from her. On July 12, the singer presented an excerpt of the video and announced the name of the song. [2]

The song was written by young Russian authors: the music was written by Vyacheslav Parshin and Fyodor Marfelev, and the lyrics were written by Alina Markina, Ulyana Cheshenkova and Serafima Krestinskaya. [3]

This is the first song of the singer, released after she finished working with producer Natella Krapivina. [4]

Music video

The music video for the song was released on the same day. It was directed by Alan Badoev, with whom Loboda had previously collaborated several times. According to the performer, the development of the project took place in a short time: just a couple of days after Loboda Badoev's call, the latter presented the concept and assembled a team. The video was shot in Kyiv, at night, a few hours before dawn. [5]

In the video, Loboda appears on a podium illuminated by lamps. Gradually, the illumination and the singer's surroundings change, morning replaces night, and the singer continues to dance. In the finale, a couple of motorcyclists are circling around Loboda, and she herself is swinging on a giant cube. [6]

Critical reception

In their review for Moskovskij Komsomolets , Ilya Legostaev and Artur Gasparyan noted that this is "an impeccably tailored and perfectly sewn track according to all the already known patterns of Loboda herself, generously sprinkled with characteristic hooks, loops and samples," which, however, "did not become the very revolution that the artist arranged at one time in the local show biz." The authors concluded that "her pop music express is still famously racing along the main road, but increasingly its stops, turns and maneuvers are becoming more predictable." [1]

Charts

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References

  1. 1 2 Илья Легостаев, Артур Гаспарян (20 July 2021). "Лолита и Лобода дали жару в новых клипах". Московский комсомолец. Archived from the original on 2022-01-15. Retrieved 10 July 2022.
  2. ↑ "«Это будет новый хит!»: Лобода сообщила о премьере песни и вызвала восторг". Радио Комсомольская правда. 12 July 2021. Archived from the original on 25 August 2021. Retrieved 10 July 2022.
  3. ↑ "Лобода на связи: разбираем свежий сингл «Allo»". Soundtimes.ru. Archived from the original on 25 August 2021. Retrieved 10 July 2022.
  4. ↑ Юлия Иванова (16 July 2021). "Первое обращение Нателлы Крапивиной к Лободе после скандала: «Одно заветное «алло» может изменить жизнь»". Peopletalk. Archived from the original on 25 August 2021. Retrieved 10 July 2022.
  5. ↑ "Неоновое party на улицах от Светланы Лободы". L'Officiel . 16 July 2021. Archived from the original on 25 August 2021. Retrieved 10 July 2022.
  6. ↑ "Светлана Лобода выпустила новый клип на песню «Allo»". МТС Live. 16 July 2021. Archived from the original on 25 August 2021. Retrieved 10 July 2022.
  7. ↑ Loboda — Allo. TopHit. Retrieved 10 July 2022.
  8. ↑ "Russia Airplay Chart for 2021-08-06." TopHit. Retrieved 10 July 2022.
  9. ↑ "Ukraine Airplay Chart for 2021-09-10." TopHit. Retrieved 10 July 2022.
  10. ↑ "Лучшие песни на радио за месяц" (in Russian). TopHit. August 2021. Retrieved 10 July 2022.
  11. ↑ "Лучшие песни на радио в России за месяц" (in Russian). TopHit. August 2021. Retrieved 10 July 2022.
  12. ↑ "Лучшие песни на радио в Украине за месяц" (in Russian). TopHit. September 2021. Retrieved 10 July 2022.
  13. ↑ "Лучшие песни на радио" (in Russian). TopHit . Retrieved 10 July 2022.
  14. ↑ "Лучшие песни на радио в России" (in Russian). TopHit. 2021. Retrieved 10 July 2022.
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