Theodoor Jacob "Theo" van Leeuwen is a Dutch linguist and one of the main developers of the sub-field of social semiotics. He is also known for his contributions to the study of Multimodality; he wrote with Gunther Kress Reading Images: The Grammar of Visual Design, one of the most influential books on the topic.
Parkside Community College is a secondary academy school with 600 places for children aged 11–16, situated in Cambridge, Cambridgeshire. It is part of the United Learning Cambridge Cluster, along with Parkside Sixth, Coleridge Community College, Trumpington Community College, and Cambridge Academy for Science and Technology. Cambridge Academic Partnership joined the United Learning group of academies as a unit in September 2019. It is located next to the main Cambridge Parkside Police Station, the main Cambridge Fire Station and the National Express coach stops. It is east of Emmanuel College, Cambridge.
Dick Hebdige is an English media theorist and sociologist, and a professor emeritus of art and media studies at the University of California, Santa Barbara, where he taught from 2004 to 2021. His work is commonly associated with the study of subcultures, and its resistance against the mainstream of society. His current research interests include media topographies, desert studies, and performative criticism.
A reading path is a term used by Gunther Kress in Literacy in the New Media Age (2003). According to Kress, a professor of English Education at the University of London, a reading path is the way that the text, or text plus other features, can determine or order the way that we read it. In a linear, written text, the reader makes sense of the text according to the arrangement of the words, both grammatically and syntactically. In such a reading path, there is a sequential time to the text. In contrast, with non-linear text, such as the text found when reading a computer screen, where text is often combined with visual elements, the reading path is non-linear and non-sequential. Kress suggests that reading paths that contain visual images are more open to interpretation and the reader's construction of meaning. This is part of the "semiotic work" that we do as a reader.
Georgina Emma Mary Born, is a British academic, anthropologist, musicologist and musician. As a musician she is known as Georgie Born and for her work in Henry Cow and with Lindsay Cooper.
Social semiotics is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society". Social semiotics expands on Saussure's founding insights by exploring the implications of the fact that the "codes" of language and communication are formed by social processes. The crucial implication here is that meanings and semiotic systems are shaped by relations of power, and that as power shifts in society, our languages and other systems of socially accepted meanings can and do change.
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
Gunther Rolf Kress MBE was a linguist and semiotician. He is considered one of the leading theorists in critical discourse analysis, social semiotics and multimodality, particularly in relation to their educational implications. Kress has been described as "one of the leading academics of the early 21st century".
Multiliteracy is an approach to literacy theory and pedagogy coined in the mid-1990s by the New London Group. The approach is characterized by two key aspects of literacy – linguistic diversity and multimodal forms of linguistic expressions and representation. It was coined in response to two major changes in the globalized environment. One such change was the growing linguistic and cultural diversity due to increased transnational migration. The second major change was the proliferation of new mediums of communication due to advancement in communication technologies e.g the internet, multimedia, and digital media. As a scholarly approach, multiliteracy focuses on the new "literacy" that is developing in response to the changes in the way people communicate globally due to technological shifts and the interplay between different cultures and languages.
James Gee is a retired American researcher who has worked in psycholinguistics, discourse analysis, sociolinguistics, bilingual education, and literacy. Gee most recently held the position as the Mary Lou Fulton Presidential Professor of Literacy Studies at Arizona State University, originally appointed there in the Mary Lou Fulton Institute and Graduate School of Education. Gee has previously been a faculty affiliate of the Games, Learning, and Society group at the University of Wisconsin–Madison and is a member of the National Academy of Education.
Robert Hodge is an Australian academic, author, theorist and critic. While best known as a semiotician and critical linguist, his work encompasses a wide, interdisciplinary range of fields including cultural theory, media studies, chaos theory, Marxism, psychoanalysis, post-colonialism, post-modernism and many other topics both within the humanities as well as science. He is currently a professor at the University of Western Sydney.
Comics studies is an academic field that focuses on comics and sequential art. Although comics and graphic novels have been generally dismissed as less relevant pop culture texts, scholars in fields such as semiotics, aesthetics, sociology, composition studies and cultural studies are now re-considering comics and graphic novels as complex texts deserving of serious scholarly study.
The study and practice of visual rhetoric took a more prominent role in the field of composition studies towards the end of the twentieth century and onward. Proponents of its inclusion in composition typically point to the increasingly visual nature of society, and the increasing presence of visual texts. Literacy, they argue, can no longer be limited only to written text and must also include an understanding of the visual.
Multimedia translation, also sometimes referred to as Audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedial texts into another language and/or culture. and which implies the use of a multimedia electronic system in the translation or in the transmission process.
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages.
The Department of Information Studies is a department of the UCL Faculty of Arts and Humanities.
The kineikonic mode is a term for the moving image as a multimodal form. It indicates an approach to the analysis of film, video, television and any instance of moving image media that examines how systems of signification such as image, speech, dramatic action, music and other communicative processes work together to create meaning within the spatial and temporal frames of filming and editing.
Astrid Christina Ensslin is a German digital culture scholar, and Professor of Dynamics of Virtual Communication Spaces at the University of Regensburg. Ensslin is known for her work on digital fictions and video games, and her development of narratological theory to encompass digital narratives.
Michele Zappavigna is an Australian linguist. She is an associate professor at the University of New South Wales, Sydney. Her major contributions are based on the discourse of social media and ambient affiliation. Her work is interdisciplinary and covers studies in systemic functional linguistics (SFL), corpus linguistics, multimodality, social media, online discourse and social semiotics. Zappavigna is the author of six books and numerous journal articles covering these disciplines.
Jennifer Rowsell is Professor of Digital Literacy and Director of Research and Innovation in the School of Education at the University of Sheffield. She is a multimodal ethnographer who conducts arts-based, digital, media and maker-driven research with children, young people, and adults. She has conducted research in primary and secondary schools across Australia, Canada, the United States and the United Kingdom.
