Andy Hobsbawm

Last updated

Andrew John Hobsbawm (born 12 June 1963) [1] is an entrepreneur, writer and musician from London, England. [2] [3] [4] [5] [6] He co-founded Online Magic, a British new media company, which was acquired by Omnicom in 1997. [1] Hobsbawm is also a founder of EVRYTHNG and Do The Green Thing. [6] [7] [8] [9]

Contents

He is a member of the British Interactive Media Association’s Digital Hall of Fame. [10] [11]

Early life

Andy Hobsbawm is the son of the historian Eric Hobsbawm and Marlene Hobsbawm (née Schwartz) in London, England. [12] Hobsbawm attended sixth form college in Montreal, Canada, but did not go on to university to obtain a degree. [13] [14] He joined a rock band, Tin Gods, after leaving school. [14]

Career

While playing with Tin Gods, Hobsbawm responded to a newspaper ad soliciting entrepreneurs, which led to a position at magazine publisher APT Data. [14] During his tenure there, Hobsbawm formed Internet Publishing with Eamonn Wilmott to develop the first European e-zine, PowerPC News. [1] [14] [15] [16]

Hobsbawm and Wilmott co-founded Online Magic, a leading British new media company in 1995. [1] [17] Online Magic became the first international web agency and developed the first website that covered a British general election, GE97. [11] [15] [16] [18] [19] Omnicom’s Agency.com invested in Online Magic in 1997 and acquired it in 1998. [20] Hobsbawm, who had served as president of Online Magic, was appointed Agency.com’s chief creative officer for Europe. [21] [22] Hobsbawm became chairman of Agency.com Europe in 2004. He left the company in 2009. [23]

In 2007, Hobsbawm co-founded Do The Green Thing, a social networking site for encouraging people to lead greener lives, with Naresh Ramchandani. [7] [24] [25] In 2008, Hobsbawm presented Do The Green Thing at TED in Monterey, California. [26] His lecture was later included as a TEDTalk. [27]

In 2011, Hobsbawm co-founded EVRYTHNG, a Web of Things software company. [9] [28] [29] [30]

Bibliography

Hobsbawm has written articles for Forbes , the Financial Times and The Independent . [5] [31] [32] He was also a weekly columnist on the new economy for the Financial Times. [1] [5] [6] [31] He is a co-author of The Economist’s Brands and Branding ( ISBN   1576603504). [31] [33]

Hobsbawm has also written three white papers, entitled "10 years on: The State of the Internet a Decade after Mosaic", "Small is the Next Big Thing: The Size and Shape of Commerce and Culture" and "Product Relationship Management: Turning physical products into owned digital media." [34] [35] [36]

Related Research Articles

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

<span class="mw-page-title-main">J. G. Sandom</span> American businessman and author (born 1956)

J. G. Sandom is an American businessman and author, who co-founded the nation's first digital advertising agency, Einstein and Sandom Interactive (EASI), in 1984.

<span class="mw-page-title-main">Publicis</span> French multinational advertising and public relations company

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.

New Media Age (NMA) was a weekly news magazine, covering business is use of interactive media in the UK is now Econsultancy.

<span class="mw-page-title-main">Agency.com</span>

Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.

<span class="mw-page-title-main">The Marketing Arm</span>

TMA is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.

<span class="mw-page-title-main">Porter Novelli</span> American public relations firm

Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.

<span class="mw-page-title-main">Digital marketing</span> Marketing of products or services using digital technologies or digital tools

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.

PostRank was a social media analytics service that used a proprietary ranking algorithm to measure "social engagement" with published content based on blog comments and links, Internet bookmarks, clicks, page views, and activities from social network services such as Twitter, Digg, Facebook and Myspace. In June 2011, PostRank was acquired by Google.

<span class="mw-page-title-main">Internet celebrity</span> Person who has become famous through their use of the Internet

An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, YouTube, Instagram, and TikTok, which primarily rely on user-generated content.

Eamonn Wilmott is a British entrepreneur born in 1961.

<span class="mw-page-title-main">Proximity Worldwide</span> Digital marketer

Proximity is a digital, direct and CRM network with 25 offices around the world. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.

Jason Zada is an American film director, music video director, screenwriter and digital marketeer, best known for Elf Yourself, an interactive viral holiday season campaign for OfficeMax, and for Take This Lollipop, an interactive horror short film created to raise awareness of the danger of placing too much personal information online.

<span class="mw-page-title-main">Honor (brand)</span> Chinese smartphone brand

Honor Device Co., Ltd., commonly known as HONOR, is a Chinese consumer electronics company majority-owned by Shenzhen Zhixin New Information Technology Co. Ltd. It was formerly a subsidiary of Huawei, who sold the brand in November 2020. Honor develops smartphones, tablet computers, wearables and mobile device softwares.

<span class="mw-page-title-main">MediaSmarts</span> Canadian non-profit organization and registered charity

MediaSmarts is a Canadian non-profit organization and registered charity based in Ottawa, Ontario, that focuses on digital and media literacy programs and resources. In particular, the organization promotes critical thinking via educational resources and analyzes the content of various types of mass media.

<span class="mw-page-title-main">OMD Worldwide</span> American media communications agency (1996–)

OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.

<span class="mw-page-title-main">EVRYTHNG</span> British software company

EVRYTHNG is an internet of things (IoT) software company based in London, with operations in Oregon, New York, Beijing, Minsk and Switzerland. The company delivers real-time data and actionable information about “smart products” featuring a digital identity in its EVRYTHNG Product Cloud, which connects consumer packaged goods to the web for business intelligence.

<span class="mw-page-title-main">Michael Birkin (executive)</span> English global marketing executive (born 1958)

Michael Birkin is an English marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He is CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.

<span class="mw-page-title-main">Vlad Trifa</span>

Vlad Trifa is a computer scientist, researcher and Chief Product Officer at Ambrosus who played a key role in defining and implementing the application layer of the Internet of Things. He is particularly known for his early contributions to the Web of Things along with other researchers such as Dominique Guinard, Erik Wilde and Friedemann Mattern. Vlad is widely published author and a recognized expert in distributed embedded sensing and interactive devices, and their integration with enterprise applications using Web technologies.

<span class="mw-page-title-main">Dominique Guinard</span>

Dominique "Dom" Guinard is the CTO of EVRYTHNG. He is a technologist, entrepreneur and developer with a career dedicated to building the Internet of Things both in the cloud and on embedded Things. He is particularly known for his early contributions to the Web of Things along with other researchers such as Vlad Trifa, Erik Wilde and Friedemann Mattern. Guinard is a published researcher, a book author and a recognized expert in Internet of Things technologies

References

  1. 1 2 3 4 5 "Me and My Partner: Eamonn Wilmott And Andy Hobsbawm" . The Independent. London. 25 August 1999. Archived from the original on 7 May 2022. Retrieved 12 September 2013. Andy Hobsbawm, 36
  2. ↑ "Peer groups that harness an online community spirit". Financial Times. Retrieved 12 September 2013.
  3. ↑ Stuart Elliott (21 May 1998). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Agency.com Buys Rest of Online Magic". The New York Times. Retrieved 12 September 2013.
  4. ↑ Susan Krashinsky (15 May 2013). "If your fridge breaks, shouldn't you be able to ask it what's wrong?". The Globe and Mail. Toronto. Retrieved 12 September 2013.
  5. 1 2 3 Parmy Olsen; Andy Hobsbawm (14 September 2012). "Googling Your Lost Keys, And The Coming Revolution in Smart Products". Forbes. Retrieved 12 September 2013.
  6. 1 2 3 Andy Hobsbawn (9 December 2003). "Phone a foreigner". The Guardian. Retrieved 12 September 2013.
  7. 1 2 Leonora Oppenheim. "Meet Change Makers Naresh Ramchandani and Andy Hobsbawm of Green Thing". How Stuff Works. Retrieved 12 September 2013.
  8. ↑ Cielo Lutino (28 January 2013). "Meet Andy Hobsbawm, the man making coffee mugs smarter than you". Econsultancy. Retrieved 12 September 2013.
  9. 1 2 Graham Charlton (3 June 2011). "Q&A: Andy Hobsbawm on the 'internet of things'". Econsultancy. Retrieved 12 September 2013.
  10. ↑ "BIMA Digital Hall of Fame - second list of inaugural inductees announced including Pete Cashmore, Rory Sutherland and Alan Rusbridger". The Drum. 19 September 2012. Retrieved 12 September 2013.
  11. 1 2 "Digital Hall of Fame 2012". Digital Hall of Fame. Archived from the original on 15 September 2013. Retrieved 12 September 2013.
  12. ↑ Martin Kettle; Dorothy Wedderburn (1 October 2012). "Eric Hobsbawm obituary". The Guardian. Retrieved 12 September 2013. In 1962 he married again, this time to Marlene Schwarz, of Austrian descent. They moved to Hampstead and bought a small second home in Wales. They had two children, Andrew and Julia.
  13. ↑ Jack O'Sullivan (21 April 1997). "Media families; 10. The Hobsbawms" . The Independent. London. Archived from the original on 7 May 2022. Retrieved 12 September 2013.
  14. 1 2 3 4 Andy Hobsbawm (13 March 2003). "Revolutionary thinking". New Media Age.
  15. 1 2 Robin Hicks (23 September 2005). "The biggest agencies, top creatives and innovators in the digital world". Brand Republic. Retrieved 12 September 2013.
  16. 1 2 "Online: Online's Finest". Campaign. Retrieved 12 September 2013.
  17. ↑ Robert Dwek (19 February 1998). "INTERNET: Online Oscars - As the nominations begin for the 1998 Yell Awards, Robert Dwek reviews last year's winners and the benefits that can be gained by the chosen few". Marketing Magazine. Retrieved 4 November 2013.
  18. ↑ Bruno Giussani (25 March 1997). "The British Election Online: Parties Seek Techno-Savvy Vote". The New York Times. Retrieved 12 September 2013.
  19. ↑ "Media Owners - I want a slice of that ... or how to be a media mogul". Marketing. 31 March 1998. Retrieved 12 September 2013.
  20. ↑ Jennifer Whitehead (17 November 2004). "Hobsbawm promoted to chairman of Agency.com Europe". Brand Republic. Retrieved 12 September 2013.
  21. ↑ Gordon MacMillan (26 May 1998). "Online Magic sold outright to Agency.com". PRWeek. Retrieved 12 September 2013.
  22. ↑ "Agency.com Acquires All of Online Magic". Clickz. 22 May 1998. Retrieved 12 September 2013.
  23. ↑ "Andy Hobsbawm Profile". Bloomberg BusinessWeek. Retrieved 12 September 2013.[ dead link ]
  24. ↑ Jemima Kiss (29 July 2009). "Elevator Pitch: Green Thing wants to change the world with creativity and inspiration". The Guardian. Retrieved 12 September 2013.
  25. ↑ Leisa Barnett (3 November 2008). "Dog Rosies". Vogue. Retrieved 12 September 2013.
  26. ↑ "TED: Andy Hobsbawm". TED. Retrieved 4 November 2013.
  27. ↑ "Andy Hobsbawm: Do the green thing". TED. Retrieved 3 October 2013.
  28. ↑ "Backed by $1M in Seed funding from Atomico, EVRYTHNG is creating the smart 'Web of Things'". Startup Beat. 14 December 2012. Retrieved 12 September 2013.
  29. ↑ Martin Bryant (20 February 2012). "How Evrythng could give any physical object a life online". The Next Web. Retrieved 12 September 2013.
  30. ↑ Mike Butcher (24 October 2012). "Funded By Atomico, Everything Hopes To Create The Internet of Things, Starts With Drinks Giant Diageo". TechCrunch. Retrieved 12 September 2013.
  31. 1 2 3 Rita Clifton (April 2009). Brands and Branding. ISBN   9781576603505 . Retrieved 12 September 2013.
  32. ↑ "Andy Hobsbawm: From social media to social good" . The Independent. London. 24 June 2009. Archived from the original on 7 May 2022. Retrieved 12 September 2013.
  33. ↑ Andy Hobsbawm (8 May 2009). "Social Media Beachcombing: Survival of the Twittest?". Business Week. Archived from the original on 13 May 2009. Retrieved 4 November 2013.
  34. ↑ Andy Hobsbawm. "10 years on..." (PDF). Retrieved 4 November 2013.
  35. ↑ Andy Hobsbawm. "Small is the Next Big Thing" (PDF). Retrieved 4 November 2013.
  36. ↑ "Make products smart". Evrything. Archived from the original on 30 September 2013. Retrieved 4 November 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.