Andy Stefanovich

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Andy Stefanovich
AndyStefanovich.jpg
NationalityAmerican
Occupation(s)consultant, author, speaker
Known formarketing, speaking

Andy Stefanovich (born 1966) is an American speaker, bestselling author, and business consultant. [1] [2] A native of Detroit, Michigan, Stefanovich is currently the founding partner of a consulting firm called Life. Previously, he was a partner with Richmond, Virginia-based venture capital firm New Richmond Ventures LLC. [3] [4] Before that, Stefanovich was "chief curator and provocateur" at Prophet, a global business and creative consulting firm headquartered in San Francisco. [5] [6] [7]

Contents

Early career and Prophet

Stefanovich graduated from Miami University in Ohio. [1] In 1990, he founded Opus Event Marketing after having worked in the sales department of Ritz-Carlton. [8] The company originally focused on event planning for corporations, but eventually shifted into a creative marketing firm focusing on product development, branding, and positioning; working with organizations and businesses such as Colgate-Palmolive, American Express, Calvin Klein, Disney, Oscar Mayer and the U.S. Olympic Committee. [1] [9] [10] In 1999, the company was renamed Play, and Stefanovich remained as founder. [11] [12]

Play was acquired in 2009 by Prophet, where Stefanovich was named senior partner. [13] As part of the acquisition, Play's Richmond location became part of the Prophet network of offices. [14] Stefanovich regularly speaks at corporations such as Coca-Cola, Disney, General Electric, and Procter & Gamble. [15]

Local ventures & activism

In 2011, Stefanovich co-founded a venture capital firm called New Richmond Ventures (NRV) with three other prominent Richmond businessmen: Bob Mooney, Jim Ukrop, and Theodore Chandler Jr. [4] [7] NRV has a focus on local and "social impact" and has made early-stage investments in a number of companies including MedCPU, PlanG, and Plugless Power. [16] [17] In addition to NRV, Stefanovich co-founded a second local incubator in 2012 called Men in Shirts that invests in 3 or 4 companies each year in the $50–$150,000 range. Their investments include Richmond-based men's shirtmakers, Ledbury, and a brewery named Ardent Craft Ales. In addition to capital, Stefanovich provides "marketing and strategy advice." [18] In 2013, Stefanovich curated Richmond's first TEDx event—called TEDxRVA—around the theme "CREATE". [19]

Speaker and author

Stefanovich is a frequent guest on CNBC, where he talks about innovation and thought leadership, and Fast Company . [20] [21] [22] [23] Stefanovich is also a visiting professor and guest lecturer at universities including Yale University, the Wharton School of the University of Pennsylvania, Duke University, and Dartmouth College. [1] He has delivered several TEDx speeches, including for NASA, London Business School, and TEDxYouth. [24] [25] [26]

In 2011, Jossey-Bass, an imprint of Wiley Publishing published Stefanovich's first book Look at More: A Proven Approach to Innovation, Growth, and Change. [27] [28] Look at More was an Inc. bestseller and named one of Ad Age's "Ten Marketing Books You Should Have Read" in 2011. [29] [30] [31]

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References

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