Anomaly (advertising agency)

Anomaly

Industry	Advertising Media Marketing
Founded	2004
Website	anomaly.com

Anomaly is an advertising agency based in New York City.

History

Anomaly was founded in 2004 by Carl Johnson and several partners with a goal to integrate advertising more widely across various media. ^[1] They have offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai. ^[2]

Notable clients

Anomaly's clients include:

• AB InBev ^[3]
• Abbott ^[4]
• Ancestry.com ^[5]
• Ally Financial ^[6]
• Cancer Research UK ^[7]
• Carnival Cruise ^[8]
• The Coca-Cola Company ^[9]
• Denny's ^[10]
• Diageo ^[11]
• Dick's Sporting Goods ^[12]
• Facebook ^[13]
• General Mills ^[14]
• Google ^[15]
• Grenfell United ^[16]
• Hotels.com ^[17]
• Jimmy John's ^[18]
• L'Occitane en Provence ^[19]
• LVMH ^[20]
• MasterClass ^[21]
• MINI ^[22]
• NBA2K ^[23]
• NBC's Peacock ^[24]
• Nespresso
• New York Life Insurance ^[25]
• Uber ^[26]
• Unilever
• Vroom ^[27]
• YouTube
• Zalando

Recognition

Anomaly was named Adweek’s 2022 US Agency of the Year ^[28] and Ad Age's 2017 Agency of the Year. ^[29]

Anomaly has been featured on Fast Company's “World’s Most Innovative Companies” in 2008, 2014, and 2020, ^[30] honored as one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created), ^[31] and was named #2 on LinkedIn's Top 50 Best Startups to work at in 2019. ^[32]

Additionally, Anomaly has been recognized at the Cannes Lions International Festival of Creativity, ^[33] Effies, ^[34] Jay Chiat, ^[35] Digiday Awards, ^[36] and the Mashies. ^[37] Anomaly has won two Emmy Awards for Avec Eric, a cooking show starring Eric Ripert, chef of renowned seafood restaurant Le Bernardin. ^[38]

References

1. Dan, Avi. "Anomaly's Carl Johnson On A Unique Business Model". Forbes. Retrieved 2020-09-29.
2. "About Anomaly". LinkedIn. Archived from the original on 2011-04-10. Retrieved 2020-09-28.
3. "Bud Light hires Anomaly for flagship beer creative account". Advertising Age. 2022-08-23. Retrieved 2023-04-19.
4. "Anomaly NY Deploy Humor For Freestyle Libre, Giving Diabetes Patients A Know Instead Of A No". SHOOTonline. Retrieved 2023-04-19.
5. "Ancestry's first campaign from Anomaly". Advertising Age. 2019-04-08. Retrieved 2023-04-19.
6. "Ally Financial taps Anomaly for creative and digital marketing". Advertising Age. 2018-06-29. Retrieved 2023-04-19.
7. Foster, Stephen (2021-06-01). "Cancer Research UK's new campaign from Anomaly". moreaboutadvertising.com. Retrieved 2023-04-19.
8. "Carnival Cruise Line Appoints Anomaly As Agency of Record". September 20, 2017. Retrieved 19 April 2023.
9. Smiley, Minda (5 August 2020). "Anomaly Takes Over Coke Business From Wieden + Kennedy". Adweek. Retrieved 2023-04-19.
10. "Denny's selects Anomaly as its new creative agency". Advertising Age. 2021-04-20. Retrieved 2023-04-19.
11. "Diageo Sends Work on Liquor Brands to Anomaly". adweek.it. 6 September 2016. Retrieved 2023-04-19.
12. "Dick's Chooses Anomaly as Agency". Advertising Age. 2012-01-10. Retrieved 2023-04-19.
13. "Facebook Marketplace Ads of the World™ | Part of The Clio Network". Ads of the World™. Retrieved 2023-04-19.
14. Faierman, Leonardo (5 August 2021). "Reese's Puffs' AR App Turns Boxes Into Beatmaking Studios". Adweek. Retrieved 2023-04-19.
15. "Anomaly London's Google Pixel 6 Launch Spot Is All About You | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
16. "Grenfell United works with Anomaly on #GoGreenforGrenfell". itsnicethat.com. Retrieved 2023-04-19.
17. Staff (2020-11-10). "Hotels.com gives travel revival brief to Anomaly - More About Advertising". moreaboutadvertising.com. Retrieved 2023-04-19.
18. "Jimmy John's Appoints Anomaly as its Creative Agency of Record". Inspire Stories. 2020-11-19. Retrieved 2023-04-19.
19. Smiley, Minda (27 May 2020). "L'Occitane Names Anomaly Its Global Agency of Record". Adweek. Retrieved 2023-04-19.
20. "If You Love it, It's Never Too Much for Bvlgari in Latest Campaign | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
21. "Issa Rae narrates MasterClass campaign by Anomaly LA". Marcom Weekly. 2020-11-19. Retrieved 2023-04-19.
22. Smiley, Minda (19 May 2020). "Mini Chooses Anomaly London as Lead Global Agency". Adweek. Retrieved 2023-04-19.
23. "NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
24. Sutton, Kelsey (18 June 2020). "Peacock Focuses on 'Free' in Reconfigured Ad Campaign". Adweek. Retrieved 2023-04-19.
25. "Anomaly Launches First Work for New York Life". adweek.it. 15 September 2016. Retrieved 2023-04-19.
26. "Tony Hawk stars in Uber's Olympics ad debut". Advertising Age. 2021-07-22. Retrieved 2023-04-19.
27. Coffee, Patrick (8 August 2017). "Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record". Adweek. Retrieved 2023-04-19.
28. Morley, Olivia (12 December 2022). "Anomaly Is Adweek's 2022 US Agency of the Year". Adweek. Retrieved 2023-04-18.
29. "Anomaly Is the Ad Age 2017 Agency of the Year". Advertising Age. 2017-01-23. Retrieved 2020-09-29.
30. "Anomaly: Most Innovative Company". Fast Company. Retrieved 2020-09-29.
31. "The 25 Best Inventions of 2016". Time. 17 November 2016. Retrieved 2020-09-29.
32. Columbus, Louis. "Top Startups To Work For In 2019 According To LinkedIn". Forbes. Retrieved 2023-04-19.
33. "Anomaly's Ancestry® Piccadilly Lights showcase wins Silver at Cannes Lions | Ocean Outdoor". oceanoutdoor.com. Retrieved 2023-04-19.
34. Effie Insights Team (6 September 2017). "Jolly Rancher & Anomaly, "A New Media Model to Transform a Brand that Sucks"". Effie Insights.
35. "Stagwell (STGW) Celebrates Agency Accolades at the 2021 Jay Chiat Awards" (Press release). PR Newswire. Retrieved 2023-04-19.
36. "Anomaly sweeps its first Digiday Content Marketing Awards with three wins". Digiday. 2016-05-19. Retrieved 2023-04-19.
37. "Awards/Press". MIDAS images/Jason Mitchell. Retrieved 2023-04-19.
38. "Anomaly's 'Avec Eric' nabs second Emmy". 20 June 2011. Retrieved 2020-09-29.