Arctic (company)

Last updated

Arctic GmbH
Type Private, GmbH
Industry
Founded2001;22 years ago (2001)
HeadquartersBevenroder Straße 149, Braunschweig, Germany
Area served
Worldwide
Key people
Magnus Huber
(Managing director)
Products
Website arctic.de

Arctic GmbH, formerly known as Arctic Cooling, [1] is a German, Swiss-founded manufacturer of computer cooling components, mainly CPU and graphics card coolers, [2] case fans and thermal compound. Since 2010, Arctic expanded its business by starting a range of products to cater other consumer demands beyond that of computer cooling hardware. Nowadays, Arctic also offers various consumer products [3] —spanning audio, [4] home entertainment [5] and computer peripherals. [6] In 2012, Arctic was nominated as one of the finalists in the annual PCR Awards. [7]

Contents

Founded in 2001, Arctic has offices in Germany, Hong Kong and the United States and cooperates with different production facilities in China. Arctic products are distributed worldwide through distributors, [8] dealers and retailers. The United States, United Kingdom and Germany are Arctic's major markets. The company has also collaborated with leading graphics card brands such as HIS, [9] Inno3D, [10] PowerColor, [11] VTX3D, [12] and Sapphire [13] in the development of OEM cooling equipment.

History

In 2001, Arctic Cooling was founded in Switzerland by Magnus Huber. [14] As the company name suggested, in the past, the business focused entirely on computer cooling solutions. Today, in order to expand the business into other areas especially in consumer electronics, by 2010, it began to develop a diverse range of products that spans beyond cooling into computer peripherals, audio products and home entertainment PCs. For this reason, Arctic Cooling was changed to Arctic in 2010. [15] Since 17.11.2015 Arctic Switzerland AG is in liquidation. [16]

Products

Computer cooling

A model of Arctic Cooling 80mm computer fan Arctic cooling fan Pro TC 20060621.jpg
A model of Arctic Cooling 80mm computer fan

Being the company's original focus, Arctic primarily designs and manufactures cooling products for computer hardware, with broad compatibility. [17] The company owned a number of patents for its fan and cooler designs [18] as well as for special technologies used in the air coolers including PWM sharing, [19] low noise impeller, [20] cross blow and anti-vibration technologies. [20]

Freezer

Freezer is a trademark of ARCTIC for its line of CPU coolers. It includes both the air cooler based on a heatpipe architecture as well as the water cooling solutions.

Alpine

Alpine is a trademark of ARCTIC for its line of CPU coolers based on Aluminum extrusion heatsink. It includes both active and passive coolers.

Accelero

Accelero is a trademark [21] of ARCTIC (formerly Arctic Cooling) for its line of graphics card coolers. [22] The Accelero line of coolers are targeted to high-end graphics cards based on GPUs from Nvidia and AMD. [23] The Accelero series utilizes different types of cooling technologies namely air cooling, passive cooling as well as [24] to offer different options for different customers. In 2006, Accelero X1 and Accelero X2 are the first VGA coolers introduced in the series by the manufacturer. [25] [26] The Accelero series has collaborated in a number of OEM projects with motherboard and video card manufacturers to develop customized graphics card cooling solutions. [27] [28] [29] [30] ARCTIC is the first video card cooler manufacturer to use a copper base for their heatsinks. [31]
In May 2012, ARCTIC released the Accelero Hybrid, which is claimed to be the world's first graphics card cooler with integrated air and liquid solution in the market. [32]

Features

Graphics card coolers are generally served as an upgrade or replacement for the stock cooler in order to reduce noise, temperature and enhance the overclocking capability of the GPU. [33] ARCTIC's heatsinks are claimed to provide quiet, high performance cooling, [34] which also makes the Accelero series one of the most popular graphics card coolers in the market. [35]

Thermal compound

Among the company's array of thermal compound, the MX-4 received the Top Product Award from the German magazine PC Games Hardware. [36] [37]

Arctic MX-2 thermal compound Arctic - thermal compound (valo139).jpg
Arctic MX-2 thermal compound

PC case

  • Silentium T11 [39]
  • Silentium T Eco 80 [40]

Fusion Power Supplies and Storage Devices

Fusion is Arctic's brand name for various cooling and data storage products, including the Fusion 550- EU, Fusion 550RF, Fusion 550R, Fusion 550F and Fusion 1TB (external hard drive), [41] and the Fusion 1TB data storage device.

Audio series

Arctic started to develop its audio products such as speakers, headphones and headsets since 2010 and it has expanded to wireless audio system near the end of 2011. [42]

Living series

In June 2011, Arctic entered the HTPC market with its first mini HTPC, MC001 Entertainment Center Series, which was first introduced in Computex 2011. [43] In 2012, Arctic introduced more advanced models with MC101 Series, AMD Trinity-powered HTPCs which are aimed for multimedia users. The MC101 Series features AMD Trinity A8/A10 APU, AMD Radeon HD 3D graphics, up to 1TB hard disk storage, SSD, up to 8GB DDR3 memory and built-in TV tuner. [44]

On top of the entertainment centers, Arctic offers as well an audio gateway that works as a Windows Media Center Extender  : Audio Relay. [45] It is not DLNA certified but is compatible with the protocol.

Due to limited commercial success, this product line has been discontinued.

Computer peripherals

Arctic offers a selection of computer peripherals including keyboards, mice, USB fans, etc. In the end of 2011, the brand started to offer Apple accessories.

Power series

The Power series offers various USB travel adapters, car chargers and batteries. [46]

Patents and trademarks

The company has claimed several trademarks and patents for the name and technology applied to their products. Some of the air coolers and case fans produced by the company feature a patent design of the fan holder to achieve vibration absorption and elimination of the buzzing sound when the fan is running. The Freezer 7 Pro features 4 rubber connectors which serve as a vibration damper to absorb the vibration of the running fan and prevent the vibration from transferring to the heatsink and the case. [47] The Arctic F Pro PWM employs the same technology to absorb vibration and prevent it from transmitting across other components within the case. [48]

Arctic claims to be the patent holder of the PWM Sharing Technology, namely PST, which shares a single PWM signal with all the other PWM controlled devices connected to the motherboard to control all fan speeds and enhance the noise level according to the load. [49]

The Freezer 13 PRO CO employs the patented Cross-Blow technology by the use of an extra fan installed at the bottom of the heatsink to give a boost of cooling performance to the surrounding components, including Northbridge and voltage regulators. [50]

The company utilizes its patented passive cooling technology (DE 20200600) in the Accelero S1 PLUS to enhance the level of natural convection from the GPU by letting more air to pass through the aluminum fins so that heat will be dissipated more efficiently. [51]

Some of the key products including Freezer, Accelero, Alpine, Fusion and Silentium series are registered trademarks in the EU and the US. [52]

Branding

Arctic's booth in computex, Taiwan, 2008 Arctic Cooling booth, Computex Taipei 20080604.jpg
Arctic's booth in computex, Taiwan, 2008

In 2011, Arctic has started to engage its end consumers through the means of social media (e.g. Facebook [53] ) to reinforce the brand's awareness. The company was also a platinum partner with PCR Retail Boot Camp [54] – a new conference and expo for the UK PC and IT channel.

Collaborations

Arctic also produces cooling solutions for several graphic card manufactures; in most cases improving cooling beyond the OEM cooler. These include but are not limited to:

Partnership with OpenELEC

Due to the strategic mistake of bundling the MC001 with Microsoft Windows 7 and the high price the MC001 was very badly sold. To increase sales, on 5 February 2013, Arctic announced their new partnership with OpenELEC. Arctic worked with OpenELEC together and combined a fully passive cooled Entertainment system - the MC001 media centre (US and EU version) equipped with the latest XBMC 12 (OpenELEC 3.0) platform. Arctic and OpenELEC were planning on their next release, aimed to provide a more dedicated builds for the Arctic MC001 systems. [55] [56] [57] [58] [59] [60] [61] Shortly after partnershipping with OpenELEC, the development of passively cooled media centers was abandoned.

Dispute

Arctic was reportedly planning to file a lawsuit against Advanced Micro Devices (AMD) for the infringement of its trademark "Fusion", the name that AMD used to describe its series of APUs which integrate x86 processing cores with Radeon stream processors on the same piece of silicon. [62] In light of the lawsuit, AMD has announced earlier in 2012 its plans to drop its Fusion branding in favor of the Heterogeneous Systems Architecture (HSA). [63] On 23 January 2013, Arctic announced that the company and AMD arrived at a mutual agreement in settling the "Fusion" trademark dispute without any disclosure of the terms. [64]

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References

  1. ↑ "Arctic Cooling Becomes Arctic" Archived 20 June 2012 at the Wayback Machine , "Hardware Secrets", 3 June 2010. Retrieved 10 May 2012
  2. ↑ "The 25 most wanted VGA cooler at Case King: Arctic Cooling Accelero Xtreme Plus is number 1" (German), "PC Games Hardware". Retrieved 17 May 2012
  3. ↑ "Arctic Headsets and Headphones Review", "Hardocp", 9 May 2011. Retrieved 10 May 2012
  4. ↑ "Arctic to develop wireless audio product line" Archived 23 June 2012 at the Wayback Machine , "Audio Pro International", 22 February 2012. Retrieved 10 May 2012.
  5. ↑ "Arctic unveils the MC101 Series Trinity-Powered HTPCs", "Tech Power Up", 1 February 2012. Retrieved 10 May 2012
  6. ↑ "Arctic Hobby Remote Control – discover your inner kid", "Kitguru", 12 January 2011. Retrieved 10 May 2012
  7. ↑ "PCR Awards 2012: The finalists"
  8. ↑ "Arctic goes exclusive with EntaTech", "Channel EMEA", 13 January 2011. Retrieved 10 May 2012
  9. ↑ "Tom's Hardware: For the Hardcore PC Enthusiast".
  10. ↑ "Inno3D GeForce GTX 680: Next Generation Technology is Here" Archived 27 May 2012 at the Wayback Machine , "Inno3d", Mar 2012. Retrieved 10 May 2012
  11. ↑ "PowerColor Announces Partnership with Arctic Cooling for Mainstream Graphics Cards", "PowerColor", 20 April 2009. Retrieved 10 May 2012
  12. ↑ "VTX3D Announces Partnership with Arctic COOLING for HD4870 Series", VTX3D, 18 August 2009. Retrieved 10 May 2012
  13. ↑ "Exclusive Arctic COOLING Solution for Sapphire" "sapphiretech.com", 1 September 2009. Retrieved 10 May 2012
  14. ↑ , www.arctic.ac. Retrieved 10 May 2012
  15. ↑ "Interview with Arctic" Archived 17 May 2012 at the Wayback Machine , 19 December 2011. Retrieved 10 May 2012
  16. ↑ "Liquidation of Actic Switzerland AG" . Retrieved 28 December 2015.
  17. ↑ "Hardware Secrets Interviews Arctic" Archived 18 October 2012 at the Wayback Machine 14 August 2012, Hardware Secrets. Retrieved 4 September 2012
  18. ↑ [ permanent dead link ] Retrieved 21 May 2012
  19. ↑ "Arctic F PWM" Archived 21 September 2013 at the Wayback Machine , Arctic.ac. Retrieved 10 May 2012
  20. 1 2 "The German Patent and Trade Mark Office (DPMA): bibliographic data (German)". Retrieved 10 May 2012
  21. ↑ "Trademark Assignment Abstract of Title", United States Patent and Trademark Office. Retrieved 25 May 2012
  22. ↑ "AC Product Launch: Accelero Xtreme GTX Pro", bonafidereviews.com. Retrieved 25 May 2012
  23. ↑ "Arctic Cooling Accelero X1 VGA Cooler" Archived 5 April 2015 at the Wayback Machine , 23 June 2006. Retrieved 25 May 2012
  24. ↑ , ARCTIC official website. Retrieved 29 May 2012
  25. ↑ "Arctic Cooling Accelero GPU Coolers (X1/X2)", pureoverclock.com. Retrieved 25 May 2012
  26. ↑ "Arctic Cooling Accelero X2", hardwareheaven.com. Retrieved 25 May 2012
  27. ↑ "Arctic Cooling Accelero GTX Pro Review", rage2d.com, 31 January 2011. Retrieved 25 May 2012
  28. ↑ "ATI 6950 und Accelero Xtreme Plus", Arctic official website. Retrieved 25 May 2012
  29. ↑ "Accelero L7 – Exclusive ARCTIC COOLING Solution for Sapphire", tweak.dk. Retrieved 25 May 2012
  30. ↑ "Inno3D iChiLL 9800 GTX Accelero Xtreme – Review", diTii.com, 29 May 2008. Retrieved 25 May 2012
  31. ↑ "Arctic Cooling ATI Silencer 4", techPowerUp!, 04/02/2005. Retrieved 28 May 2012
  32. ↑ "Arctic Cooling Accelero Hybrid, The World’s First Integrated Air and Liquid Cooler", hardwarelook, 03/05/2012. Retrieved 25 May 2012
  33. ↑ "VGA Coolers" Archived 28 December 2014 at the Wayback Machine , svc.com. Retrieved 25 May 2012
  34. ↑ ARCTIC Accelero Xtreme Plus GPU Heatsink Review", Overclockers.com, 17 November 2011. Retrieved 25 May 2012.
  35. ↑ "Arctic Cooling Releases Two New GPU Coolers", gnd-tech.com, 4/10/2012. Retrieved 28 May 2012
  36. ↑ "An All-Round Thermal Compound Arctic MX-4", Retrieved 14 May 2012
  37. ↑ "Arctic Cooling MX-4 Thermal Compound", Dekada Digital. Retrieved 14 May 2012
  38. ↑ "Arctic Cooling MX-2 High Performance Thermal Compound Review", overclockersclub.com, 11 December 2007. Retrieved 22 May 2012
  39. ↑ "Arctic Cooling Silentium T11 Case and HC01-TC HDD Cooler Review", Kitguru, 17 November 2010. Retrieved 7 August 2012
  40. ↑ "Arctic - Cooling, Mounts, Equipment". www.arctic.ac. Retrieved 7 August 2012.
  41. ↑ "Arctic Cooling Fusion 550RF Power Supply Review". Overclockers. 11 September 2012. Retrieved 3 February 2014.
  42. ↑ "Arctic to develop wireless audio product line" Archived 23 June 2012 at the Wayback Machine , Audio Pro International, 22 February 2012. Retrieved 14 May 2012
  43. ↑ "arctic Cooling Shows Off Fanless Media PC", Tom’s hardware. 1 June 2012. Retrieved 14 May 2012
  44. ↑ "Arctic MC101 series AMD Trinity-powered HTPCs launched", PCLaunches.com. 7 February 2012. Retrieved 14 May 2012
  45. ↑ "Review of the Audio Relay, Missingremote.com". Archived from the original on 13 June 2012. Retrieved 30 June 2012.
  46. ↑ "Arctic Cooling expands from PC to battery business", 8 May 2001. Retrieved 14 May 2012
  47. ↑ " Freezer 7 Pro" www.arctic.ac. Retrieved 4 September 2012
  48. ↑ "Arctic F Pro PWM" www.arctic.ac. Retrieved 4 September 2012
  49. ↑ "Arctic F PWM" Archived 21 September 2013 at the Wayback Machine www.arctic.ac. Retrieved 4 September 2012
  50. ↑ "Freezer 13 PRO CO", www.arctic.ac. Retrieved 13 September 2012
  51. ↑ "Accelero S1 PLUS", www.arctic.ac. Retrieved 13 September 2012
  52. ↑ "Detailed trade mark information" The Trade Marks and Designs Registration Off of The European Union. Retrieved 4 September 2012.
  53. ↑ "official Facebook page"
  54. ↑ "PCR Retail Boot Camp Partner Spotlight: Arctic Cooling", PCR-online. 1 February 2012. Retrieved 14 May 2012
  55. ↑ "Arctic announces passive cooled Systems with OpenELEC installed". openelec.tv. 5 February 2013. Archived from the original on 8 February 2013. Retrieved 8 February 2013.
  56. ↑ "Arctic MC001 Fanless low cost HTPC". forum.xbmc.org/index.php. 6 February 2013. Retrieved 8 February 2013.
  57. ↑ "Arctic Introduces OpenELEC-based MC001-XBMC HTPC". anandtech.com. 5 February 2013. Retrieved 8 February 2013.
  58. ↑ "Arctic MC001-XBMC Media Center Now Available w/ XBMC 12". legitreviews.com. 6 February 2013. Retrieved 8 February 2013.
  59. ↑ "Arctic MC001-XBMC-(EU)". arctic.ac. Retrieved 8 February 2013.
  60. ↑ "Arctic MC001-XBMC-(US)". arctic.ac. Retrieved 8 February 2013.
  61. ↑ "Arctic Bundles OpenELEC with Lower Priced MC001-XBMC". missingremote.com. 6 February 2013. Archived from the original on 9 February 2013. Retrieved 8 February 2013.
  62. ↑ "Arctic Cooling Reportedly Plans to Sue AMD for "Fusion" Trademark" , Xbit Laboratories, 23 January 2012. Retrieved 25 January 2013
  63. ↑ "AMD targeted by Arctic over Fusion brand" bit-tech.net, 23 January 2013. Retrieved 25 January 2013
  64. ↑ "Arctic and Boost Up Announce Negotiated Solution with AMD Regarding "FUSION" Trademark in European Union" Arctic official website, 23 January 2013. Retrieved 25 January 2013
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