Ari Ari (Indian Street Metal)

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"Ari Ari (Indian Street Metal)"
Single by Bloodywood
LanguageEnglish; Punjabi
Released1 May 2018 (2018-05-01)
Genre
Length5:15
Bloodywood singles chronology
"Rang Basanti"
(2018)
"Ari Ari (Indian Street Metal)"
(2018)
"Jee Veerey"
(2018)
Music video
Official music video on YouTube

"Ari Ari (Indian Street Metal)" is a single by Indian heavy metal band Bloodywood. The track is their first song to feature rapper Raoul Kerr, who would later become a permanent member of the band.

Contents

Initially released to their YouTube channel at the beginning of May 2018, the song gained traction after being promoted by actress Ileana D'Cruz. [1] [3] Ari Ari has since become one of the band's best-known songs, with over six million views as of September 2022.[ citation needed ]

Background

Ari Ari is a cover of a cover. The original, Baari Barsi, is a traditional folk song usually sung in call-and-response form with improvised verses. [4] It was later covered multiple times by the bhangra duo Bombay Rockers.[ citation needed ] The version on their 2007 album, Crash and Burn , serves as the basis for Bloodywood's reinterpretation.

Bloodywood guitarist and flautist, Karan Katiyar, has stated that the song was chosen due to it being unheard of outside of the country: "No one knew about "Ari Ari" outside India and that's where it worked." [1] [5]

The majority of the group's prior material is composed of humorous covers of well-known songs. Ari Ari is considered by the band to be their first "serious" attempt at original material. [5] They decided to not include it on their 2022 debut album, Rakshak , as they preferred to only include original material on the record. [6]

Composition

Instrumentation

The song heavily features a tin whistle melody, which is a largely atypical instrument across heavy metal. [3] The instrument also features in the Bombay Rockers cover version of the song. [3] The dhol, a traditional Indian drum, acts as the song's main percussion instrument. [3]

Lyrics

The lyrics to the chorus of Ari Ari speak of unity and equality. [7] Translated from Punjabi, they read, "Besides all differences, we are one". [3]

Reception

The song was widely praised after its rise to popularity, having accumulated over ten million views on Facebook in 2018 alone. [4]

YouTube music reviewer Alex Hefner spoke highly of the song, describing it as "absolutely unique, unlike anything that [he'd] ever heard before". [8]

Music video

Described as "joyful", [3] Ari Ari's music video is largely filmed on the streets of India. Many scenes involve Katiyar playing guitar atop a camel, [4] the band gate-crashing a wedding setup, and vocalist Jayant Bhadula riding a horse. [3]

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References

  1. 1 2 3 "Bloodywood: The Indian metal stars who broke the internet". 26 October 2020.
  2. "The heavy metal band 'destroying' Punjabi pop music".
  3. 1 2 3 4 5 6 7 "The Story Behind the Song: Bloodywood's Ari Ari". 26 March 2021.
  4. 1 2 3 "Meet Bloodywood, the Indian metal act with a feel-good hit and a serious message". 6 September 2018.
  5. 1 2 "Watch Indian Metal Viral Stars Bloodywood's Uplifting New Video "Jee Veerey"". 18 July 2018.
  6. "Bloodywood Interview - Metal Utopia - Heavy Metal Webzine". 13 January 2022.
  7. "Meet 'Bloodywood', the Heavy Metal Band That's Rapping About Mental Health". 24 July 2018.
  8. "My First INDIAN STREET METAL Experience | Bloodywood - "Ari Ari" REACTION!!". YouTube .