Arjun Pulijal | |
|---|---|
| Nationality | Indian-American |
| Alma mater | New York University |
| Occupation | Music industry executive |
Arjun Pulijal is an Indian-American music industry executive based in Los Angeles. He is the co-founder of the talent management and media collective Soft Shock, and formerly served as president of Capitol Music Group.
Pulijal is a first generation Indian-American. [1] He graduated from New York University in 2006 with a bachelor's degree in music and a minor in computer science. [2]
Pulijal spent a little over six years at Epic Records from 2006 to 2012, initially in A&R, moving to marketing in 2009. [3] While at Epic, he worked on campaigns for artists including Modest Mouse, Fiona Apple, Shakira, Death Grips, and Incubus. [4]
Pulijal joined Capitol Records' marketing department in 2013. [5] In 2020, he was named the label's head of marketing, as senior vice president. [6] In 2022, he was named president of Capitol Music Group, directly overseeing all areas of artist development. [3] He stepped down from the role in 2024. [5]
While with Capitol, Pulijal led marketing campaigns for Paul McCartney's Egypt Station in 2018, which was McCartney's first number one album debut; McCartney III , another number one album for McCartney; Beck's Morning Phase , which won the 2015 Grammy Award for Album of the Year along with four additional Grammy's; and Arcade Fire's 2013 album Reflektor . [6] [7] He also worked on campaigns for musicians including Doechii, Ice Spice, Troye Sivan, Maggie Rogers, Lil Baby, Halsey, Nine Inch Nails, ABBA, Lil Yachty, Norah Jones, and Elton John. [3] [4] [8]
Pulijal was named to the Billboard 40 Under 40 list in 2017, [9] and on the Gold House 2024 Most Impactful Asians A100 list. [10]
Pulijal and former Capitol Music Group CEO Michelle Jubelirer are the co-founders of Soft Shock, a talent management and media collective, which was announced on September 18, 2025. The company will focus on artist management, marketing, branding, and IP development. [11] [12]