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| Product type | Skin care and cosmetics |
|---|---|
| Owner | Alticor |
| Country | United States |
| Introduced | 1950s |
| Markets | Worldwide |
| Website | artistry |
Artistry is a brand of skin care and cosmetic products, owned by Amway headquartered in Ada, Michigan, and sold through Amway's multilevel marketing network.
Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, founded Edith Rehnborg Cosmetics in 1958, which later became Artistry. [1] In 1972, Nutrilite merged with Amway thereby giving Amway the controlling interest of the Artistry brand. [2] The brand expanded internationally to Australia, Hong Kong, Malaysia, France, the Netherlands, United Kingdom and West Germany.
Artistry products were manufactured at Nutrilite in California and by 1995 they were also produced at the Amway China facility. [3] Over the years, Artistry expanded their product portfolio. As of 2000, the Artistry range included over 400 products.
Artistry Malaysia launched the brand's first ever campaign targeting Gen Z consumers, #IamGenGlow, [4] as part of the launch of a new skincare range, Artistry Studio Skin. [5]
Artistry and Amway have partnered with Australian actress Teresa Palmer and is backed by Sandra Bullock. [6] https://www.forbes.com/sites/melaniehaiken/2012/03/26/how-celebs-subtract-the-years-5-anti-aging-beauty-secrets/?sh=1761216b7db9
Amway Corp. is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. It is the largest multi-level marketing company in the world by revenue. It conducts business through a number of affiliated companies in more than a hundred countries and territories.
Amway North America is an American worldwide multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Richard DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts, and manufacturing and logistics company Access Business Group. After the launch of Amway Global, it replaced the Amway business in the United States, Canada and the Caribbean, with the Amway business continuing to operate in other countries around the world. On May 1, 2009, Quixtar made the name change to Amway Global and fused the various different entities of the parent company.
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Nutrilite is a brand of mineral, vitamin, and dietary supplements developed in 1934 by Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via Amway worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand.
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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
Innisfree (Korean: 이니스프리) is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. Innisfree has stores in South Korea, Hong Kong, Macau, Mainland China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.
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Bondi Sands is an Australian self tanning brand. The brand specialises in self tanners, suncare, skincare, and cosmetics. The business was established in 2012 and operates in Oceania as well as the US, UK and Europe.
Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."
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