 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations .(June 2021) |
 official Brand's logo | |||||
| Product type | Ice cream | ||||
|---|---|---|---|---|---|
| Owner | Hatsun Agro Product | ||||
| Produced by | Hatsun Agro Product | ||||
| Country |  India | ||||
| Introduced | 1971 | ||||
| Tagline | "Just Slice It!! | ||||
| Website | |||||
| |||||
Arun Icecreams is an Indian ice cream brand owned by Hatsun Agro Product, Tamil Nadu based company. [1] [2] [3]
Arun Icecreams was started by Mr. Ganesan in 1970. In 1985, the brand topped the ice cream sales in terms of volume list, in Tamil Nadu.
Mr. Ganesan main person of Arun Ice creams. By 1999, around 700 outlets were present in Tamil Nadu, Karnataka, Kerala and Andhra Pradesh, and 2,300 parlors as of 2018, and the brand extended to Maharashtra and Orissa. [1] [4]
Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand.
1. Mr. Ganesan father of RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional store. He even failed in his favourite subject - Mathematics. He had to do something.
2. 21-year-old Ganesan sold off his ancestral property for 13,000 Rs and dropped out of school. He wanted to start an ice candy business. Ganesan rented a 250 sq ft space in Royapuram, Chennai. He named the brand after the Tamil word for Sun rays - Arunodyam. In 1970, Arun was born.
3. The idea was simple Sell stick and cup ice candies through pushcarts to college students. Arun had three employees, six tricycles and 15 pushcarts to do so. The idea became a runaway hit, and the brand completed 1.5 Lakhs of revenue in the first year.
4. The factory started churning out 10,000 candies during the day and became Ganesan's bedroom at night. Seeing the success, he quickly expanded to ship chandlers who supply food items to vessels. By 1974, 95% of the college canteen and ship chandler market used Arun.
5. By 1981, Arun had clocked Rs 4.25 Lakh in sales. The business was great but seasonal. Ganesan knew he had to expand to Ice creams and Dairy. In 1981, Arun Ice Creams started.
6. Ganesan wanted to sell milk-based ice creams. But it was no easy feat! In the 1980's - Dasaprakash, Kwality Walls, and Joy used to rule South India. There were 350 ice cream brands in Tamil Nadu itself. He did something which nobody imagined.
7. He used to pack ice cream with rice and put it on trains. Then, Sales happened in ice cream parlours in rural parts of Tamil Nadu. This strategy saved him plenty of money in cold storage and distribution. By 1985, Arun Ice Cream became the largest ice cream seller by volume in Tamil Nadu.
8. By 1995, it expanded to Kerala and Andhra Pradesh, making it the largest in South India with 700 outlets. He also diversified into liquid milk marketing (Arokya). By 2001, Arun Ice Cream and Arokya had become a 100 CR business.
9. He opened premium ice cream parlours under "Ibaco", offering unlimited scoops for customers. He also placed billboards of Ice cream bookings in advance. These masterstrokes made Arun Ice Creams a 2000 CR business in 2014. In the same year, it went public and traded on NSE.
10. By 5th April 2020, Arun Ice Creams and the dairy business together (Hatsun) crossed 5000 CR in revenues. Ganesan built 2800 Ice cream parlours, offering traditional Indian flavours in the super popular I- -balls and I - bar minis.
Today, Hatsun is the largest private-sector dairy company in India. It has a network of about 10,500 milk banks, 50,000 employees and 14 plants across 12,000 villages. It makes 60,000 litres worth of ice cream daily.
Story of Ganesan - The Ice Cream Man of South India.
The Heath bar is a candy bar made of toffee, almonds, and milk chocolate, first manufactured by the Heath Brothers Confectionery in 1928. The Heath bar has been manufactured and distributed by Hershey since its acquisition of the Leaf International North American confectionery operations late in 1996.
Sealtest Dairy is a Good Humor-Breyers brand for dairy products. Formerly a division of National Dairy Products Corporation of Delaware, it produced milk, cream, ice cream, and lemonade. The Sealtest brand was also later used by various companies in Canada under license.
The Karnataka Cooperative Milk Producers' Federation Limited (KMF) is a dairy cooperative from Karnataka, India, which sells products such as milk, curds, ghee, butter, ice cream, chocolates, and sweets under the brand name Nandini. It is a federation of milk producers under the ownership of Ministry of Cooperation, Government of Karnataka. Almost every district in Karnataka has milk-producing co-operatives. The milk is collected from farmers who are its members, processed and sold in the market under the Nandini brand. It is the second-largest milk co-operative in India after Amul.
Strauss Group Ltd., formerly known as Strauss-Elite, is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, coffee, water, snacks, salads, and dips. Its subsidiary Strauss Coffee is a leading coffee company in Eastern Europe and Brazil. Strauss Group is a public company traded in the Tel Aviv Stock Exchange, with the majority of its shares (57%) being owned by the Strauss family.
Heritage Foods Limited is an Indian private sector dairy enterprise, operating primarily in South India.
Mövenpick Ice Cream is a brand of ice cream of Swiss origin produced initially by Nestlé. Since 2016, Froneri - a joint venture between Nestlé and R&R Ice Cream - manufactures it.
P. Ayya Nadar (1905–1982) was an Indian entrepreneur from the southern city of Sivakasi in Tamil Nadu. He along with Shanmuga Nadar is credited for transforming the small village of Sivakasi into a thriving industrial town with firecracker, matchbox and printing industries. He was the founder of Anil brand (Squirrel) matches, which later turned into National Fireworks, after he died theNational Firewoks name changed to AYYAN FIREWORKS and Ayya Nadar Janaki Ammal College.
R. G. Chandramogan is a dairyman and entrepreneur from Tamil Nadu. He is the Chairman of Hatsun Agro Product Ltd, the largest private-sector dairy company in India. The company's well-known brands Arun, Arokya and Hatsun are leaders in the segments of ice creams, milk and curd amongst private dairies in India. He is one of the first generation of entrepreneurs from Thiruthangal, Sivakasi. He is one among the 100 India Billionaires, with a fortune of $2.5 billion.
Kerala Solvent Extractions Ltd, now known as KSE Ltd, is a company that is engaged in the manufacture of cattle feed, oil cake processing, and dairy products in Irinjalakkuda, Thrissur District, state of Kerala, India. The Company was incorporated on 25 September 1963 and began commercial operations in April 1972 by setting up Kerala's first solvent extraction plant to extract coconut oil from coconut oil cakes. Subsequently, in 1976 the company set up a plant to manufacture ready mixed cattle feed. In the last three decades, KSE has emerged as a leader in solvent extraction from coconut oil cakes and also the largest cattle feed producer and supplier in Kerala. In 2000, KSE entered the business of procuring, processing and marketing milk and milk products. In 2002, KSE started producing and marketing icecreams under the brand name 'Vesta'.
The Tamil Nadu State Marketing Corporation (TASMAC) is a company owned by the Government of Tamil Nadu, which has a monopoly over wholesale and retail vending of alcoholic beverages in the Indian state of Tamil Nadu. It controls the Indian Made Foreign Liquor (IMFL) trade in the state.
Aavin is a State Government Cooperative under the ownership of Tamil Nadu Cooperative Milk Producers Federation Limited (TNCMPFL), Ministry of Milk and Dairy Development, Government of Tamil Nadu and the trademark of TNCMPFL. Aavin procures milk, processes it and sells milk and milk products to consumers.
Jayaram Jayalalithaa was an Indian politician and actress who served as Chief Minister of Tamil Nadu for more than fourteen years over six terms between 1991 and 2016. From 1 January 1988 to 5 December 2016, she was the 5th and longest-serving general secretary of the All India Anna Dravida Munnetra Kazhagam (AIADMK), a Dravidian party whose cadre revered her as their "Amma" (Mother) and "Puratchi Thalaivi".
Mani Nagappa is an Indian sculptor who is known for creating statues of prominent personalities and political leaders of Tamil Nadu.
Subaskaran Allirajah is a British-Sri Lankan Tamil entrepreneur. He is the founder and chairman of Lycamobile, a telecommunications company and also its entertainment subsidiary called Lyca Productions, based in Chennai, India, and began the production with its first tamil film Kaththi (2014). It produced the science fiction thriller 2.0 (2018), which was India's most expensive film and the 5th most expensive non-English-language film at the time of its release. Lyca Productions has also produced Ponniyin Selvan: I (2022) and Ponniyin Selvan: II (2023) which are both Tamil cinema releases.
Hatsun Agro Product Ltd (HAP), often referred as Hatsun (HAP), is a leading private sector dairy company in India with headquarters in Tamil Nadu, Chennai. It was founded by R. G. Chandramogan in 1970. "World wants India to become a cooperated ltd" was his motto. The company was also awarded "The Fastest Growing Asian Dairy Company". The dairy product maker has been bagging the Golden Trophy from the Indian Government for the largest dairy products exporter for the last many years.
Natural Ice Cream, d/b/a Naturals, is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984.
Kwality Ltd. is a processor and handler of dairy products in India listed on Bombay Stock exchange as public Limited Company. The company produces various types of dairy products, which include milk, ghee, butter, milk powder, curd, yogurt, cheese etc. The company has established procurement network which comprise 350,000 farmer families across 4,700 villages in North India. Kwality Ltd. has six plants in Haryana, Uttar Pradesh and Rajasthan with processing capacity of 3.4 million liters milk per day.
Milky Mist Dairy (MMD) is an Indian manufacturer of dairy products, based in Perundurai, Tamil Nadu. Formed in 1997 by T. Sathish Kumar, Milky Mist is engaged in milk procurement, processing, and manufacturing of other dairy products. Milky Mist's products include frozen food, diary, desserts, food enhancers and yogurts.
