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Asenso Pinoy | |
---|---|
Also known as | Asenso Ka Pinoy |
Genre | Informative |
Created by | Radio Corporation of the Philippines |
Developed by | Spotlight Media Services, Inc. |
Directed by | Anna Galanga-Cardona |
Presented by | Francis Cardona |
Opening theme | Asenso Pinoy Jingle |
Ending theme | Asenso Pinoy Jingle |
Country of origin | Philippines |
Original language | Filipino |
Production | |
Executive producer | Anna Galanga-Cardona |
Original release | |
Network | |
Release | July 3, 2005 – present |
Asenso Ka Pinoy (formerly Asenso Pinoy) is a Philippine weekly magazine program hosted by Francis Cardona. It premiered on July 3, 2005 on ABC, the show presented livelihood information, including technological breakthroughs in agriculture. It's been a progressive entrepreneurship-oriented show incorporating features in travel and tourism, culture and the arts, and stories of the micro entrepreneurs. On December 2, 2023, the program has started Asenso Ka Pinoy on PTV.
Asenso Pinoy was launched in 2004 as an agribusiness-livelihood radio program. At almost the same time, a column with the same name is also published weekly in The Manila Times . [2] Aired every Saturday morning since its radio premiere, [3] the program was moved from DWSS-AM [3] to state-run DZSR-AM Sports Radio in February 2005. [4] The program, currently airs over DZXL-AM, [5] has been simulcast over stations and affiliates of Radyo Pilipino Media Group [6] (RPMG; formerly Philradio). [2]
The project was expanded later through a half-hour Sunday magazine program on television, also with the same name, which was premiered at noon of July 3, 2005, at ABC-5. [2] More than a month later, the program moved to an early Saturday afternoon slot. [7] Segments in the program feature topics related to entrepreneurship and personal development. [8]
Both programs were produced and hosted by Francisco "Francis" L. Cardona [2] (May 26, 1957 – April 28, 2024) [9] In the programs' early years, he had been serving as the executive vice president and chief operating officer of the Philradio, [2] which later became RPMG, a Tarlac-based provincial broadcast network where he eventually became its president. [6]
Cardona's media career began in 1976 as a radio reporter. [3] He also served in the Kapisanan ng mga Brodkaster ng Pilipinas as a long-time director, [6] and later as the vice president for radio. [5]
Cardona died due to pneumonia at a hospital in Quezon City in 2024. [6]
In March 2020, production was halted due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic.
The program resumed on November 14, 2020 and taped before the pandemic. It was aired on A2Z every Saturday mornings at 6:30 a.m. until January 7, 2023.
Year | Award | Category | Recipient | Result | Ref. |
---|---|---|---|---|---|
2011 | 25th PMPC Star Awards for Television | Best Travel Show | Asenso Pinoy (NBN-4) | Nominated | [10] |
Best Travel Show Host | Francis Cardona (NBN-4) | Nominated |
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