Company type | Public company |
---|---|
Industry | Telecommunications |
Founded | 1 November 2000 |
Headquarters | Japan |
Products | Chaku-Uta-Full, LISMO |
Parent | KDDI |
Website | au |
au, or au by KDDI, is a Japanese mobile phone operator. au is a brand marketed by KDDI in the main islands of Japan and by Okinawa Cellular in Okinawa for their mobile cellular services. au is the second-largest wireless carrier in Japan, with 60.398 million subscribers as of March 2021. [1]
According to the brand creator, the name 'au' is based on the Japanese verbs for 'meet' (会う) and 'unite' (合う) (both pronounced 'au'). [2] However, KDDI explains that au comes from two letters which stand for few words. 'A' is for access, always and amenity, and 'U' is for unique, universal and user. There is also a phrase, 'access to u(you)' that goes along the brand name. [3]
The network that would eventually become au was originally set up as two networks: DDI and IDO. IDO's network was based upon the NTT Hi-cap analog cellular system, and began operations in December 1988 in the Kanto and Tokai regions. DDI's network was run by independent phone companies, and began service in 1989 using the TACS system elsewhere in Japan. Nippon Idou Tsushin (IDO) was owned by Toyota, whereas DDI was owned by Kyocera Corporation.
au K.K. (株式会社エーユー) was established in November 2000 by Kyocera as part of the DDI Cellular network. In 2001, the company was merged into KDDI (which had been formed in 2000 by the merger of DDI, KDD, and IDO), but its brand name was retained and applied to all mobile phone service under KDDI group.
au established a nationwide 3G network in 2003, replacing its previous cdmaOne service with CDMA 1X WIN (1xEV-DO Rev A) service.[ citation needed ] It started selling the iPhone 4S from 14 October 2011.[ citation needed ] The company launched LTE service as 'au 4G LTE' in September 2012. It launched 5G service as 'UNLIMITED WORLD au 5G' on 26 March 2020. [4]
Integrated Digital Enhanced Network (iDEN) is a mobile telecommunications technology, developed by Motorola, which provides its users the benefits of a trunked radio and a cellular telephone. It was called the first mobile social network by many technology industry analysts. iDEN places more users in a given spectral space, compared to analog cellular and two-way radio systems, by using speech compression and time-division multiple access (TDMA).
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KDDI Corporation is a Japanese telecommunications operator. It was established in 2000 through the merger of DDI, KDD (ケイディディ), and IDO. In 2001, it merged with a subsidiary named Au, which was formed through the merger of seven automotive and mobile phone companies from the DDI-Cellular Group. As of 2020, it is the second-largest mobile telecommunications provider in Japan in terms of the number of contracts, following NTT Docomo.
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