B.L. Agro Industries

Last updated
B. L. Agro Industries
Formation1950
FounderDr. Ghanshyam Khandelwal
Founded atBareilly
TypePrivate
HeadquartersParsa Khera, Bareilly, U.P.
Location
ProductsBail Kolhu Oil, Nourish Store
OwnerGhanshyam Khandelwal
Key people
Ghanshyam Khandelwal, Ashish Khandelwal
Revenue₹4,500 crore
Website blagro.org
Formerly called
B.L. Agro Oils Pvt. Ltd

BL Agro Industries is an edible oil and food manufacturing company headquartered in Bareilly. [1] Started around the 1950s as an oil trading business, the registered foundation of the organization was laid around the 1970s by Dr. Ghanshyam Khandelwal [2] [3] and joined by his son Ashish Khandelwal [4] in the late 90s. As a commodity trading business, the fast-moving consumer goods firm owns brands like Bail Kolhu, [5] [6] a more than 50-year-old edible oil brand, and Nourish, [7] [8] a food brand that sells products in the staple food category, such as wheat flour, spices, and pulses. The company's turnover stood at Rs 2,173 crore last fiscal year and has over 58,000 direct retailers onboard across 200 Indian cities. [9]

In addition, the company has also announced a marketing investment of ₹150 crore in FY 2021–22 to drive growth and expansion. [10]

In FY 2022-23, BL Agro Plans to Achieve Rs 4,500 crore Turnover. The company plans to take its Nourish Exclusive Brand Outlets count to 100 by next year, from the current 15. [11] [12] [13]

CSR Initiatives

BL Agro has manufacturing units in the Bareilly district of Uttar Pradesh, which operate on 100% solar power to curb the carbon emissions from the manufacturing plant. [14] [15]

The company is also the first to install air purifiers across its manufacturing units to reduce carbon emissions and improve the air quality of the Parsakhera Industrial Area in Bareilly. [16]

In addition, to create a clean and green environment, the company began the plantation drive in 2015 and, to date, has planted more than 15,000 saplings in the city. [17]  

BL Agro has also initiated the nutrition kit distribution campaign under the Poshan Month initiative by the Hon’ble PM Modi. Under this nutrition drive, the company distributes 100 kits every month to the less privileged people in the Bareilly district. [18] [19] [20]

In the second wave of the COVID-19 pandemic, the company carried out a vaccination drive for all its employees and their families based at its corporate office in Bareilly, making the campus and factory area 100% vaccinated. The Serum Institute’s COVISHIELD and Bharat Biotech’s COVAXIN were used for vaccinating BL Agro’s employees and their families. [21] [22] [23]

In May 2022, the edible oil and food manufacturing company organised a medical camp at its corporate office in Bareilly. The Employee State Insurance Corporation (ESIC), a central and state government corporation, conducted this camp under the UP government’s medical check-up initiative. [24]

In the camp, employees of BL Agro underwent medical check-ups and medicines were distributed to them. [25]

In November 2022, BL Agro, has also been granted naming rights of New Delhi Railway Station platforms 14, 15 and 16 [26] allowing for panels, billboards, vinyl wrapping, and more. [27]

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References

  1. ↑ WhatPackaging Team (16 November 2020). "Innovative edible oil PET packaging from BL Agro". PrintWeek .
  2. ↑ Mishra, Ashish (14 December 2015). "तेल की धार का बड़ा सरदार" [Oil Giant]. AajTak (in Hindi). India Today Hindi.
  3. ↑ चौरसिया, शिशिर (15 March 2023). "तेल बेचने की पुश्तैनी दुकान से शुरुआत, आज बन गए FMCG के महारथी" [Success Story: Started from ancestral shop of selling oil, today became FMCG master, turnover of Rs 55,00,00,00,000]. Navbharat Times (in Hindi).
  4. ↑ Wayne, Michael (28 December 2021). "The Total Package: Ashish Khandelwal". The CEO Magazine.
  5. ↑ ANI (11 August 2021). "B.L. Agro unveils limited edition packs of its mustard oil brand 'Bail Kolhu' with a Meet and Greet contest". ANI News.
  6. ↑ "'Gangs of Wasseypur' trio gets into the oil business with Bail Kolhu". Indian Television Dot Com. 21 March 2020.
  7. ↑ Parvez, Ruhee (25 September 2019). "इन पौष्टिक आहारों से रखें अपने शरीर को स्वस्थ, ऐसे करें सही प्रोडक्ट का चुनाव" [Keep your body healthy with these nutritious foods, choose the right product like this]. Dainik Jagran (in Hindi).
  8. ↑ ANI (30 July 2021). "B.L. Agro ventures into e-commerce with its nourish online store to accelerate its FMCG business". ANI News.
  9. ↑ Goel, Pallavi (28 October 2021). "BL Agro eyes Rs 2,800 crore revenue in current fiscal on higher growth in food segment". The Economic Times .
  10. ↑ Tewari, Saumya (27 May 2021). "BL Agro plans 150 crore marketing push to drive growth". Mint .
  11. ↑ Gupta, Vaishnavi (7 Apr 2022). "How BL Agro Plans to Achieve Rs 6,000 cr Turnover by FY23". irecwire.indianretailer.com.
  12. ↑ Mishra, Prabhudatta (May 5, 2022). "BL Agro bets big on edible oil biz, targets ₹4,500 crore turnover in FY23". Business Line .
  13. ↑ Dwivedi, Shivam (7 May 2022). "BL Agro: An Edible Oil Firm Aims Rs 4,500 Cr Turnover in FY23". Krishi Jagran .
  14. ↑ "BL Agro helps improve air quality index by 88%". MediaBrief. 5 June 2021.
  15. ↑ Gupta, Anand (4 June 2021). "BL Agro Helps Improve Air Quality Index By 88%". EQMagPro.
  16. ↑ "BL Agro helps improve Air Quality Index by 88%". FoodTechBiz. 5 June 2021.
  17. ↑ "BL Agro Industries Helps Improve Air Quality Index By 88%". IndianWeb2. 5 June 2021.
  18. ↑ "BL Agro Distributes Nutrition Kits To The Poor in Jogither, Bareilly". India CSR. 28 September 2021.
  19. ↑ "BL Agro Distributes Nutrition Kits to the Poor in Jogither, Bareilly". CSR Mandate. 28 September 2021.
  20. ↑ "बीएल एग्रो ने बरेली के जोगीठेर गांव में गरीबों में पोषण किटें वितरित कीं". Arya TV. 29 September 2021.
  21. ↑ "Vaccination camp organised at BL Agro Industries". United News Of India. 8 June 2021.
  22. ↑ "BL Agro Vaccinates 100% Workforce". India CSR Network. 8 June 2021.
  23. ↑ "BL Agro vaccinates 100% of its workforce - ETHRWorld". The Economic Times. 8 June 2021.
  24. ↑ "BL Agro Organized A Medical Camp at Corporate Office in Bareilly". The Daily Brunch. 9 May 2022.
  25. ↑ "BL Agro Conducts Medical Camp in Bareilly". Agrospectrum India. 10 May 2022.
  26. ↑ "Indian Railways की नई व्‍यवस्‍था, नंबर नहीं नाम से पहचाने जाएंगे रेलवे स्टेशन के प्लेटफॉर्म" [New system of Indian Railways, railway station platforms will be identified by name and not number]. Zee News (in Hindi). 10 November 2022.
  27. ↑ BureaU, ET (9 November 2022). "BL Agro obtains Naming Rights for Platforms 14, 15 and 16 at New Delhi Railway Station". The Economic Times .
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