History
Americanas was founded in 1929 in the city of Niterói, Rio de Janeiro, by Max Landesmann and a group of American investors. Initially, the company followed the department store model, offering a wide variety of products at affordable prices. Over the decades, Americanas expanded its national presence, adapting to market changes and incorporating new technologies.
In 1999, the company launched Americanas.com, marking its entry into e-commerce. In 2006, the merger between Americanas.com and Submarino took place, resulting in the creation of B2W Digital, consolidating its position in Brazilian e-commerce.
Judicial Reorganization and 3Q24 Results
In 2023, Americanas entered judicial reorganization after the discovery of significant accounting inconsistencies. The restructuring process involved management changes, debt renegotiation, and operational adjustments to restore market confidence.
In the third quarter of 2024, the company presented the following results:
- Net income: R$ 10.3 billion, influenced by discounts in debt renegotiation.
- Operating profit: Approximately R$ 279 million.
- Net revenue: R$ 3.2 billion, a growth of 0.6% compared to 3Q23.
- Debt reduction: From R$ 45.2 billion to R$ 1.7 billion.
- Equity: From negative R$ 30.4 billion to positive R$ 5.7 billion.
This page is based on this
Wikipedia article Text is available under the
CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
R$ 3.2 billion (3Q24) [2] 