Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is an American advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Michael Roth is the company's CEO.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, with regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, MKTG, Posterscope, Isobar, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 35,000 people across 145 countries.
McGarryBowen is an advertising agency founded in 2002 by John McGarry, former president of Young & Rubicam, Stewart Owen, former chief strategic officer of Young & Rubicam, and Gordon Bowen, a former executive creative director at Ogilvy & Mather and Young & Rubicam and who together until 2008 held roughly 90% of the company. McGarryBowen was acquired for an undisclosed amount by Dentsu in 2008. It currently has offices in New York, Chicago, San Francisco, London, Paris, Amsterdam, Mexico City, Bangalore, Shanghai, and Düsseldorf.
MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide.
New Media Strategies (NMS) is a social media agency headquartered in Arlington, Virginia. The company was founded in 1999 by Pete Snyder, and as of 2011 has 120 employees. NMS is known as one of the first companies to strictly focus on social media as a form of marketing communications, and is "the largest social media agency in the world" according to The Washington Post. It is a subsidiary of Meredith Corporation, a Fortune 500 media company which acquired NMS in 2007.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. The company claims that it has accurate audience measurement to over 100 million web destinations. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Undertone is a digital advertising company founded in 2002, initially as a subsidiary of Intercept Interactive, a digital media buying company. In December 2015, Undertone was acquired by Israeli software making company Perion Network for $180 million.
McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles and New York City.
John Barker is an American entrepreneur and advertising executive based in New York City, NY. He is the founder of 3 companies: integrated advertising and interactive agency Barker/DZP; branded entertainment firm The ACME Brand Content Company, and multi-platform digital content production company Digital Zen Productions.
David Robert Jones is a former CEO of Havas and Havas Worldwide, cofounder of global youth forum One Young World and founder of You & Mr Jones. He is author of Who Cares Wins: Why Good Business Is Better Business and the creator of the "Social Business Idea".
Burrell Communications Group L.L.C. is an American advertising agency. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress. Burrell Communications is now under the leadership of co-chief executive officers, Fay Ferguson and McGhee Osse and chief creative officer, Lewis Williams.
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. It is a member of WPP, a British multinational advertising and public relations company.
Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
DRUM Agency is an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It is the result of the merge of BKV, unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients include both for-profit businesses and nonprofit organizations.
Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.
MullenLowe Group is a global integrated marketing communications network with headquarters in London. It is a part of the Interpublic Group of Companies (IPG), and consists of five divisions: MullenLowe, MullenLowe Comms, MullenLowe Mediahub, MullenLowe Open and MullenLowe Profero.
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the MullenLowe Group advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 14 cities worldwide as of 2018.
