The Black Entertainment, Film, Fashion, Television, Arts and Sports Awards (commonly abbreviated as BEFFTA) are an awards ceremony aimed at honouring the best entertainment, showbiz, leadership and sports personalities from the black and ethnic communities in the United Kingdom, United States, Africa, Caribbean, Canada, Asia, Australia, Europe and globally.[1]
The event was founded in 2009 by United Kingdom-based philanthropist and entrepreneur Pauline Long.[2] The aim of the awards is to recognise andcelebrate the achievements within the African and Caribbean community from the world of fashion, music, film, media and TV.[3]
The award has categories to accommodate all areas of the entertainment and arts industry, which include Music, Dance, Comedy, Radio, Television, Films, Models, DJs, Events, Photography, Fashion designers, Magazine and newspapers, Hair stylists, and Make-up artists.[3]
Categories in the Black Entertainment, Film, Fashion, Television, Arts and Sports Awards are as follows:[5]
The nomination process is in the hands of the public, then there is a vetting and shortlisting process for finalists, before public voting commences. This helps the organisers to reach the most relevant acts and be able to control the number of recipients.[3]
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