Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
The Toyota Soarer is a personal luxury GT coupé produced from 1981 to 2005 by Toyota and sold in Japan. It was available at both Japanese Toyota dealerships called Toyota Store and Toyopet Store, and it debuted with the Z10 series, replacing the Toyopet Store exclusive Mark II coupé, and the Toyota Store exclusive Crown coupé.
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
The Lexus LS is a full-size luxury sedan serving as the flagship model of Lexus, the luxury division of Toyota. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive. In the fourth generation, Lexus offered all-wheel-drive, hybrid, and long-wheelbase variants. The fifth generation changed to using a V6 engine with no V8 option, and only one length was offered.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
The Infiniti Q45 is a full-size luxury sedan manufactured by Nissan for its Infiniti brand, spanning model years 1989-2006 and three design generations.
Intelligent Parking Assist System (IPAS), also known as Advanced Parking Guidance System (APGS) for Toyota models in the United States, is the first production automatic parking system developed by Toyota Motor Corporation in 1999 initially for the Japanese market hybrid Prius models and Lexus models. The technology assists drivers in parking their vehicle. On vehicles equipped with the IPAS, via an in-dash screen and button controls, the car can steer itself into a parking space with little input from the user. The first version of the system was deployed on the Prius Hybrid sold in Japan in 2003. In 2006, an upgraded version debuted for the first time outside Japan on the Lexus LS luxury sedan, which featured the automatic parking technology among other brand new inventions from Toyota. In 2009, the system appeared on the third generation Prius sold in the U.S. In Asia and Europe, the parking technology is marketed as the Intelligent Park Assist System for both Lexus and Toyota models, while in the U.S. the Advanced Parking Guidance System name is only used for the Lexus system.
The Jim Pattison Group is a Canadian conglomerate based in Vancouver. In a recent survey by the Financial Post, the firm was ranked as Canada's 62nd largest company. Jim Pattison, a Vancouver-based entrepreneur, is the chairman, CEO, and sole owner of the company. The Jim Pattison Group, Canada's second largest privately held company, has more than 45,000 employees worldwide, and annual sales of $10.1 billion based on investments in Canada, the U.S., Mexico, Europe, Asia and Australia. The Group is active in 25 divisions, according to Forbes, including packaging, food, forestry products.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.
The Force is a television advertisement created by to promote Volkswagen's Passat.
Rideshare advertising is a form of digital, out-of-home advertising that uses in-car advertisements in ridesharing vehicles.
Team One, an advertising agency based in Los Angeles, California, is a division of Saatchi & Saatchi. It was founded in 1987 and focuses on luxury products and services.
Orson Welles acted in a series of advertisements for Paul Masson California wine from 1978 to 1981, best known for their slogan "We will sell no wine before its time," becoming a much-parodied cultural trope of the late 20th century. Years later, the commercials regained notoriety when a bootleg recording of out-takes was distributed, showing an apparently inebriated Welles on the set of one of the commercials.
