In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.
Structural balance theory in social network analysis is the extension proposed by Frank Harary and Dorwin Cartwright. It was the framework for the discussion at a Dartmouth College symposium in September 1975. [2]
For example: a Person () who likes () an Other () person will be balanced by the same valence attitude on behalf of the other. Symbolically, and results in psychological balance.
This can be extended to things or objects () as well, thus introducing triadic relationships. If a person likes object but dislikes other person , what does feel upon learning that person created the object ? This is symbolized as such:
Cognitive balance is achieved when there are three positive links or two negatives with one positive. Two positive links and one negative like the example above creates imbalance or cognitive dissonance.
Multiplying the signs shows that the person will perceive imbalance (a negative multiplicative product) in this relationship, and will be motivated to correct the imbalance somehow. The Person can either:
Any of these will result in psychological balance, thus resolving the dilemma and satisfying the drive. (Person could also avoid object and other person entirely, lessening the stress created by psychological imbalance.)
To predict the outcome of a situation using Heider's balance theory, one must weigh the effects of all the potential results, and the one requiring the least amount of effort will be the likely outcome.
Determining if the triad is balanced is simple math:
; Balanced.
; Balanced.
; Unbalanced.
Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [3] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
However, if the person already had a dislike for the product being endorsed by the celebrity, they may begin disliking the celebrity, again to achieve psychological balance.
Heider's balance theory can explain why holding the same negative attitudes of others promotes closeness. [4] : 171 See The enemy of my enemy is my friend.
Frank Harary and Dorwin Cartwright looked at Heider's triads as 3-cycles in a signed graph. The sign of a path in a graph is the product of the signs of its edges. They considered cycles in a signed graph representing a social network.
Harary proved that a balanced graph is polarized, that is, it decomposes into two entirely positive subgraphs that are joined by negative edges. [5]
In the interest of realism, a weaker property was suggested by Davis: [6]
Graphs with this property may decompose into more than two entirely positive subgraphs, called clusters. [4] : 179 The property has been called the clusterability axiom. [7] Then balanced graphs are recovered by assuming the
The significance of balance theory for social dynamics was expressed by Anatol Rapoport:
Note that a triangle of three mutual enemies makes a clusterable graph but not a balanced one. Therefore, in a clusterable network one cannot conclude that the enemy of my enemy is my friend, although this aphorism is a fact in a balanced network.
Claude Flament [9] expressed a limit to balance theory imposed by reconciling weak ties with relationships of stronger force such as family bonds:
At the 1975 Dartmouth College colloquium on balance theory, Bo Anderson struck at the heart of the notion: [10]
In mathematics, graph theory is the study of graphs, which are mathematical structures used to model pairwise relations between objects. A graph in this context is made up of vertices which are connected by edges. A distinction is made between undirected graphs, where edges link two vertices symmetrically, and directed graphs, where edges link two vertices asymmetrically. Graphs are one of the principal objects of study in discrete mathematics.
In the field of psychology, cognitive dissonance is the perception of contradictory information, and the mental toll of it. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.
In sociology, a friend of a friend is a human contact that exists because of a mutual friend. Person C is a friend of a friend of person A when there is a person B that is a friend of both A and C. Thus the human relation "friend of a friend" is a compound relation among friends, similar to the uncle and aunt relations of kinship. Though friendship is a reciprocal relation, the relation of a friend of a friend may not be a friendship, though it holds potential for coalition building and dissemination of information.
Job satisfaction, employee satisfaction or work satisfaction is a measure of workers' contentedness with their job, whether they like the job or individual aspects or facets of jobs, such as nature of work or supervision. Job satisfaction can be measured in cognitive (evaluative), affective, and behavioral components. Researchers have also noted that job satisfaction measures vary in the extent to which they measure feelings about the job. or cognitions about the job.
In psychology, attitude is a psychological construct that is a mental and emotional entity that inheres or characterizes a person, their attitude to approach to something, or their personal view on it. Attitude involves their mindset, outlook and feelings. Attitudes are complex and are an acquired state through life experience. Attitude is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression towards oneself, a person, place, thing, or event which in turn influences the individual's thought and action.
In psychology, an attribution bias or attributional bias is a cognitive bias that refers to the systematic errors made when people evaluate or try to find reasons for their own and others' behaviors. People constantly make attributions—judgements and assumptions about why people behave in certain ways. However, attributions do not always accurately reflect reality. Rather than operating as objective perceivers, people are prone to perceptual errors that lead to biased interpretations of their social world. Attribution biases are present in everyday life. For example, when a driver cuts someone off, the person who has been cut off is often more likely to attribute blame to the reckless driver's inherent personality traits rather than situational circumstances. Additionally, there are many different types of attribution biases, such as the ultimate attribution error, fundamental attribution error, actor-observer bias, and hostile attribution bias. Each of these biases describes a specific tendency that people exhibit when reasoning about the cause of different behaviors.
Fritz Heider was an Austrian psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory. This book presents a wide-range analysis of the conceptual framework and the psychological processes that influence human social perception. It had taken 15 years to complete; before it was completed it had already circulated through a small group of social psychologists.
Social balance theory is a class of theories about balance or imbalance of sentiment relation in dyadic or triadic relations with social network theory. Sentiments can result in the emergence of two groups. Disliking exists between the two subgroups within liking agents.
Frank Harary was an American mathematician, who specialized in graph theory. He was widely recognized as one of the "fathers" of modern graph theory. Harary was a master of clear exposition and, together with his many doctoral students, he standardized the terminology of graphs. He broadened the reach of this field to include physics, psychology, sociology, and even anthropology. Gifted with a keen sense of humor, Harary challenged and entertained audiences at all levels of mathematical sophistication. A particular trick he employed was to turn theorems into games—for instance, students would try to add red edges to a graph on six vertices in order to create a red triangle, while another group of students tried to add edges to create a blue triangle. Because of the theorem on friends and strangers, one team or the other would have to win.
The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions. In turn, a tenet of TPB is that behavioral intention is the most proximal determinant of human social behavior.
The implicit-association test (IAT) is a controversial assessment intended to detect subconscious associations between mental representations of objects (concepts) in memory. Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. The test has been applied to a variety of belief associations, such as those involving racial groups, gender, sexuality, age, and religion but also the self-esteem, political views, and predictions of the test taker. The implicit-association test is the subject of significant academic and popular debate regarding its validity, reliability, and usefulness in assessing implicit bias.
Ambivalence is a state of having simultaneous conflicting reactions, beliefs, or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively valenced components. The term also refers to situations where "mixed feelings" of a more general sort are experienced, or where a person experiences uncertainty or indecisiveness.
In the area of graph theory in mathematics, a signed graph is a graph in which each edge has a positive or negative sign.
In social network analysis and mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information.
Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity.
"The enemy of my enemy is my friend" is an ancient proverb which suggests that two parties can or should work together against a common enemy. The exact meaning of the modern phrase was first expressed in the Latin phrase "Amicus meus, inimicus inimici mei", which had become common throughout Europe by the early 1700s, while the first recorded use of the current English version came in 1884.
Well-being, or wellbeing, also known as wellness, prudential value or quality of life, refers to what is intrinsically valuable relative to someone. So the well-being of a person is what is ultimately good for this person, what is in the self-interest of this person. Well-being can refer to both positive and negative well-being. In its positive sense, it is sometimes contrasted with ill-being as its opposite. The term "subjective well-being" denotes how people experience and evaluate their lives, usually measured in relation to self-reported well-being obtained through questionnaires.
The paradox of tolerance states that if a society is tolerant without limit, its ability to be tolerant is eventually seized or destroyed by the intolerant. Karl Popper described it as the seemingly self-contradictory idea that in order to maintain a tolerant society, the society must retain the right to be intolerant of intolerance.
Subjective well-being (SWB) is a self-reported measure of well-being, typically obtained by questionnaire.
In social psychology, the boomerang effect, also known as "reactance", refers to the unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead. It is sometimes also referred to "the theory of psychological reactance", stating that attempts to restrict a person's freedom often produce an "anticonformity boomerang effect". In other words, the boomerang effect is a situation where people tend to pick the opposite of what something or someone is saying or doing because of how it is presented to them. Typically, the more aggressive something is presented, people would more than likely want to do the opposite. For example, if someone were to walk up to a yard with a sign saying "KEEP OFF LAWN" the person would be more likely to want to walk on the lawn because of the way they read the sign. If the sign read "please stay off my grass" people would be more likely to follow the directions.