Social balance theory is a class of theories about balance or imbalance of sentiment relation in dyadic or triadic relations with social network theory. [1] Sentiments can result in the emergence of two groups. Disliking exists between the two subgroups within liking agents.
This theory evolved over time to produce models more closely resembling real-world social networks. It uses a balance index to measure the effect of local balance on that of a global level and also on a more intimate level, like in interpersonal relationships. Dorwin Cartwright and Frank Harary introduced clustering to account for multiple social cliques. Davis introduced hierarchical clustering to account for asymmetric relations.
Recent research indicated that hubness in positive and negative subnetworks increases the balance of the signed network. [2]
Categorization is a type of cognition involving conceptual differentiation between characteristics of conscious experience, such as objects, events, or ideas. It involves the abstraction and differentiation of aspects of experience by sorting and distinguishing between groupings, through classification or typification on the basis of traits, features, similarities or other criteria that are universal to the group. Categorization is considered one of the most fundamental cognitive abilities, and it is studied particularly by psychology and cognitive linguistics.
In the field of psychology, cognitive dissonance is the perception of contradictory information and the mental toll of it. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when an action or idea is psychologically inconsistent with the other, people do all in their power to change either so that they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.
In sociology, a friend of a friend is a human contact that exists because of a mutual friend. Person C is a friend of a friend of person A when there is a person B that is a friend of both A and C. Thus the human relation "friend of a friend" is a compound relation among friends, similar to the uncle and aunt relations of kinship. Though friendship is a reciprocal relation, the relation of a friend of a friend may not be a friendship, though it holds potential for coalition building and dissemination of information.
An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies. In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods.
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. Social exchange theory suggests that these calculations occur in romantic relationships, friendships, professional relationships, and ephemeral relationships as simple as exchanging words with a customer at the cash register. Social exchange theory says that if the costs of the relationship are higher than the rewards, such as if a lot of effort or money were put into a relationship and not reciprocated, then the relationship may be terminated or abandoned.
Fritz Heider was an Austrian psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory. This book presents a wide-range analysis of the conceptual framework and the psychological processes that influence human social perception. It had taken 15 years to complete; before it was completed it had already circulated through a small group of social psychologists.
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process by which an innovation is communicated thorough certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects (concepts) in memory. Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. The test has been applied to a variety of belief associations, such as those involving racial groups, gender, sexuality, age, and religion but also the self-esteem, political views, and predictions of the test taker. The implicit-association test is the subject of significant academic and popular debate regarding its validity, reliability, and usefulness in assessing implicit bias.
A social relation is the fundamental unit of analysis within the social sciences, and describes any voluntary or involuntary interpersonal relationship between two or more individuals within and/or between groups. The group can be a language or kinship group, a social institution or organization, an economic class, a nation, or gender. Social relations are derived from human behavioral ecology, and, as an aggregate, form a coherent social structure whose constituent parts are best understood relative to each other and to the social ecosystem as a whole.
In the area of graph theory in mathematics, a signed graph is a graph in which each edge has a positive or negative sign.
Mathematical sociology or the sociology of mathematics is an interdisciplinary field of research concerned with the use of mathematics within sociological research.
In social network analysis and mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information.
Sociometer theory is a theory of self-esteem from an evolutionary psychological perspective which proposes that self-esteem is a gauge of interpersonal relationships.
Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called Attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity.
Triadic closure is a concept in social network theory, first suggested by German sociologist Georg Simmel in his 1908 book Soziologie [Sociology: Investigations on the Forms of Sociation]. Triadic closure is the property among three nodes A, B, and C, that if the connections A-B and A-C exist, there is a tendency for the new connection B-C to be formed. Triadic closure can be used to understand and predict the growth of networks, although it is only one of many mechanisms by which new connections are formed in complex networks.
Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality traits. Two major theories have been proposed to explain how this process of integration takes place. The Gestalt approach views the formation of a general impression as the sum of several interrelated impressions. As an individual seeks to form a coherent and meaningful impression of another individual, previous impressions significantly influence the interpretation of subsequent information. In contrast to the Gestalt approach, the cognitive algebra approach asserts that individuals' experiences are combined with previous evaluations to form a constantly changing impression of a person. A related area to impression formation is the study of person perception, making dispositional attributions, and then adjusting those inferences based on the information available.
The paradox of tolerance states that if a society's practice of tolerance is inclusive of the intolerant, intolerance will ultimately dominate, eliminating the tolerant and the practice of tolerance with them. Karl Popper describes the paradox as arising from the fact that, in order to maintain a tolerant society, the society must retain the right to be intolerant of intolerance.
A social network is a social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis." The theory uses a case study of the growth of business computing to explain different mechanisms of diffusion.
Further Readings [1]