Bananas Unpeeled

Last updated

Bananas Unpeeled
Bananasunpeeled1.jpg
Directed byNick Shaw
StarringMark Thomas
Release date
  • 13 December 2000 (2000-12-13)(UK)
Running time
26 minutes
Budget£50,000 (estimated)

Bananas Unpeeled is a 26-minute film shot in Latin America and the Caribbean, investigating the social and environmental issues faced by plantation workers and small farmers in the Caribbean. It examines fair trade policies and labeling as a positive alternative for workers on plantations where harsh working conditions and environmental damage are the norm.

The film was made by independent film-maker Nick Shaw and introduced by the political activist and comedian Mark Thomas.

This educational resource (the film and corresponding teacher action booklet) was quickly taken up by leading British NGO's (OXFAM, People & Planet). Used extensively by schools, universities, trade union organisations, etc., it helped with the introduction of the "fair trade banana" into Great Britain.[ citation needed ] The Co-Op UK supermarket chain was the first to introduce Fair trade Bananas into their stores. To date, several other supermarket chains have followed this example (e.g. Waitrose, Sainsbury's).

The story behind the making of the film is mentioned in the 2008 book Fighting the Banana Wars and other Fairtrade Battles by Harriet Lamb, C.B.E., director of the Fairtrade Foundation (UK). [1]

Related Research Articles

<span class="mw-page-title-main">Fair trade</span> Sustainable and equitable trade

Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.

<span class="mw-page-title-main">Fairtrade International</span> Group promoting a living income for farmers

Fairtrade International, or Fairtrade Labelling Organizations International E.V. is a product-oriented multistakeholder group aimed at promoting the lives of farmers and workers through trade. Fairtrade's work is guided by a global strategy focused on ensuring that all farmers earn a living income, and agricultural workers earn a living wage. Fairtrade works with farmers and workers of more than 300 commodities. The main products promoted under the Fairtrade label are coffee, cocoa, banana, flowers, tea, and sugar.

<span class="mw-page-title-main">The Co-operative Group</span> British group of retail businesses

The Co-operative Group Limited, trading as Co-op and formerly known as the Co-operative Wholesale Society, is a British consumer co-operative with a group of retail businesses, including grocery retail and wholesale, legal services, funerals and insurance, and social enterprise.

<span class="mw-page-title-main">The Fairtrade Foundation</span> Charity promoting and licensing Fairtrade certification in the United Kingdom

The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards. The foundation is the British member of FLO International, which unites FLO-CERT, 25 National Fairtrade Organisations and 3 Producer Networks across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

<span class="mw-page-title-main">Food miles</span> Distance food is transported from production to consumption

Food miles is the distance food is transported from the time of its making until it reaches the consumer. Food miles are one factor used when testing the environmental impact of food, such as the carbon footprint of the food.

<span class="mw-page-title-main">Rainforest Alliance</span> International sustainable agriculture organization

The Rainforest Alliance is an international non-governmental organization (NGO) with staff in more than 20 countries and operations in more than 70 countries. It was founded in 1987 by Daniel Katz, an American environmental activist, who serves as the chair of the board of directors. The NGO states that its mission is "to create a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities." Its work includes the provision of an environmental certification for sustainability in agriculture. In parallel to its certification program, the Rainforest Alliance develops and implements long-term conservation and community development programs in a number of critically important tropical landscapes where commodity production threatens ecosystem health and the well-being of rural communities.

The United Kingdom is home to a widespread and diverse co-operative movement, with over 7,000 registered co-operatives owned by 17 million individual members and which contribute £34bn a year to the British economy. Modern co-operation started with the Rochdale Pioneers' shop in the northern English town of Rochdale in 1844, though the history of co-operation in Britain can be traced back to before 1800. The British co-operative movement is most commonly associated with The Co-operative brand which has been adopted by several large consumers' co-operative societies; however, there are many thousands of registered co-operative businesses operating in the UK. Alongside these consumers' co-operatives, there exist many prominent agricultural co-operatives (621), co-operative housing providers (619), health and social care cooperatives (111), cooperative schools (834), retail co-operatives, co-operatively run community energy projects, football supporters' trusts, credit unions, and worker-owned businesses.

<span class="mw-page-title-main">Wild Oats Markets</span>

Wild Oats Marketplace is a producer of natural and organic food distributed through partnerships in the United States.

FLOCERT is one of the world’s leading social auditing and verification bodies and the global certifier for Fairtrade. With a vision of combating poverty and securing sustainable livelihoods for farmers in developing countries, FLOCERT's focus lies on auditing global supply chains and guaranteeing compliance with Fairtrade Standards.

<span class="mw-page-title-main">International Fairtrade Certification Mark</span> Certification mark

The 'International Fairtrade Certification Mark is an independent certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards.

<span class="mw-page-title-main">Fair Trade USA</span>

Fair Trade USA, formerly "TransFair USA", is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.

<span class="mw-page-title-main">Fairtrade Canada</span> National non-profit certification and public education organization

Fairtrade Canada, formerly TransFair Canada, is a national non-profit certification and public education organization promoting Fairtrade certified products in Canada to improve the livelihood of developing world farmers and workers. It is the Canadian member of FLO International, which unites 24 fair trade producer and certification initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

<span class="mw-page-title-main">Stichting Max Havelaar</span> Dutch member of Fairtrade International

Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

The fair trade movement has undergone several important changes like the operation for ten thousand villages to open their businesses since early days following World War II. Fair trade, first seen as a form of charity advocated by religious organizations, has radically changed in structure, philosophy and approach. The past fifty years have witnessed massive changes in the diversity of fair trade proponents, the products traded and their distribution networks.

The fair trade debate concerns the ethics and economic implications of fair trade, a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The benefits of fair trade for farmers and workers can vary considerably and the social transformation impacts also vary around the world. However the main concerns from critics is that fair trade may give an unfair advantage to some producers over others.

<span class="mw-page-title-main">Nick Shaw</span>

Nick Shaw is an independent film maker and background artist.

<span class="mw-page-title-main">Banana plantation</span> Facility where bananas are grown

A banana plantation is a commercial agricultural facility found in tropical climates where bananas are grown.

Harriet Lamb CBE became CEO of WRAP - a Climate Action NGO - in March 2023. She was formerly the CEO of Ashden and of the peacebuilding organisation International Alert. From 2001 to 2012 she was executive director of the United Kingdom Fairtrade Foundation. Prior to this she was a leading campaigner for fair trade. In September 2012 she became chief executive officer of the global standards, certification and producer development organisation, Fairtrade International.

<span class="mw-page-title-main">Fair trade certification</span> Product certification within the market-based movement fair trade

A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.

Fairtrade bananas was a marketing initiative which focused on increasing the price paid to small banana growers and the wages of agricultural workers. This is not a commercial brand, but a marketing strategy. Fair trade is based on higher prices paid by consumers that allow an equitable distribution of gains from trade over the chain partners.

References

  1. Lamb, Harriet (2008). Fighting the Banana Wars and Other Fairtrade Battles. London: Rider & Co. ISBN   978-1-84604-083-2.