 | This article contains content that is written like an advertisement .(February 2012) |
| Type | A WPP Group company |
|---|---|
| Industry | Marketing communications |
| Founded | Hong Kong (2003) |
| Headquarters | |
| Owner | WPP |
| Website | BatesCHI.com/ |
Bates CHI & Partners (formerly Bates 141 and Bates) is an advertising and marketing agency and a member of the WPP Group.
The Bates brand was born in 1940, when Ted Bates opened his first office, Ted Bates Inc., in New York. Ted eventually built his company into the world's fourth largest agency group and expanded his business for 26 years without losing a single client. [1]
Ted Bates’ empire launched in Asia in the early 1960s after acquiring a stake in Cathay Advertising from George Patterson, an Australian advertising executive. Cathay Advertising was an agency founded in 1946 to service the advertising needs of the Cathay Group in Hong Kong and Singapore. It was used by Bates as a vehicle to drive expansion in the region so that by the late 1960s Ted Bates Inc. was already operating in Manila, Bangkok, Kuala Lumpur, Singapore and Hong Kong. [1]
In February 2013, Bates partnered with CHI & Partners (Simon Clemmow, Johnny Hornby & Charles Inge), the UK's most awarded independent agency at Cannes (and another WPP affiliate), and was renamed as "Bates CHI & Partners". [2]
2000:
2003: BatesAsia 141 is born
2006:
2007:
2008:
2013:
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