BeardMeatsFood | |
|---|---|
| Born | Adam Moran 8 July 1985 |
| Occupation | Competitive eater |
| YouTube information | |
| Channel | |
| Years active | 2015–present |
| Genre | Competitive eating |
| Subscribers | 6.1 million |
| Views | 2.1 billion |
| Last updated: 9 February 2026 | |
Adam Moran (born 8 July 1985), better known as BeardMeatsFood, is an English competitive eater and YouTuber from Leeds. [1] [2] [3] According to Major League Eating, he is the top competitive eater from Europe, and he holds several food-related records. [4] He is also a musician and has released several food-related parody songs that appeared on the UK music charts. [4] [5]
Moran is a former banker, and a Yorkshireman from Leeds. [6] He is a qualified personal trainer and says that competitive eating together with two hours' weight training per day has improved his body fat ratio over five years. [2] He did his first eating challenge around 2014-2015 as a follow-up to a diet where he got his body fat down to 8%; and he began competing professionally in 2017. [7] In 2016, he was given a position as food tester by the owner of an American-style diner chain in Yorkshire, who took out £1 million in insurance on his stomach and tastebuds. [6] He competed in the 2019 Nathan's Hot Dog Eating Contest and placed 10th. [8]
Moran started his YouTube channel in 2015, posting videos of himself attempting food challenges. By 2018 he had 300,000 YouTube subscribers with his videos receiving a total of 41 million views, which allowed him to leave his job in finance and concentrate on his channel full-time. [9] The number of subscribers to his YouTube channel has reached 6 million by January 2026, [10] with over 2.1 billion total video views. [11] Each video received millions of views, many within a day of release. [12] [13] [14]
Moran's YouTube channel generally features him travelling around the United Kingdom and elsewhere in Europe, as well as to North America and Asia, visiting restaurants and other establishments that offer food challenges and attempting to complete those challenges. Moran prepares for his challenge on the day by drinking around 4 litres of water in a minute to stretch his stomach without filling it up, but not drinking more since the practice can be dangerous in excess and result in death. [15] Other strategies include eating protein before carbs (such as bread) to avoid the carbs absorbing water, eating as fast as possible in the first ten minutes, and limiting the amount of chewing. [15]
In his videos, Moran frequently chats with the other patrons and staff, often apologising for his messy eating. He has a second "table cam" camera facing away from himself to record the reactions. In the final edit he often provides a sarcastic voiceover commentary track, sometimes including an excited gibberish exclamation that resembles "Let's get it!". [16] [17] He has stated it "isn't a word... it's just a nonsensical yet energetic way of announcing the beginning of the commentary". [18] He has admitted a dislike towards mushrooms, Brussels sprouts, and spicy food. [19] [20] [21] He often gets Diet Coke or a root beer with his meals, saying the carbonation of the soft drink helps getting some of the trapped air out of the stomach, and the sweetness helps break up the monotony of the savoury flavour. [22] Despite the size of the challenges, he often orders a dessert once he has finished "as a bit of a gag". [23]
Moran co-hosts the "Breaking Bread" podcast with Josh Gudgeon. This podcast is also available on YouTube in video format. [24]
Starting in 2020, Moran has released a song every December, in most of which a pop-punk song's lyrics are rewritten with a food theme. All the proceeds from the sales of downloads and streaming royalties are donated to the Stroke Association, a cause which is close to him since his father's death from a stroke. A music video is made for each of these songs, produced by his friend and Breaking Beard Podcast co-host Josh Gudgeon, who has also appeared in videos on the BeardMeatsFood YouTube channel. [5]
On 18 December 2020, Moran joined the race for the Christmas number one. The single "Garlic Bread (I Think I'm in Love)" is a parody version of Mystery Jets' 2008 indie hit "Two Doors Down". [5] [25]
The following year, on 17 December 2021, he released the follow-up single "I Want Chicken Wings". [26] The song is a parody of Canadian pop-punk band Simple Plan's "I'd Do Anything".[ citation needed ]
On 16 December 2022, Moran's third single, "I Got Cheesecake", was released. [27] This one featured Adam performing a duet with his sister Jenna, who sometimes appears in his videos as "Sister Beard", parodying English band Creeper's song "Ghosts Over Calvary".[ citation needed ]
In 2023, Moran explained that he wanted to stop making these songs, but the popularity of "I Got Cheesecake" and the amount of money it generated for charity compelled him to do it again, and, on 15 December, he released "Grab the Mince Pies", his take on the UK band My Awesome Compilation's song "Sirens". [28]
Moran released another pop-punk song on 13 December 2024, entitled "Apple Pie". Unlike all the previous ones, this one was fully original, but he still regarded it as "daft" and "naff" in his social media postings upon announcing its release. [29] This was followed on 11 December 2025 by another original song, "Sweet Little Chippy Tea." Time did not allow them to film a full video for it, but they did post one playing the song and displaying the single cover. [30] In one of his regular videos, he promoted this song and revealed that sales and streams of all the songs he had released so far had allowed him to donate £20,000 to The Stroke Association. [31]
| Title | Year | Peak chart positions |
|---|---|---|
| UK Singles sales [32] | ||
| "Garlic Bread (I Think I'm In Love)" | 2020 | 10 |
| "I Want Chicken Wings" | 2021 | 17 |
| "I Got Cheesecake" | 2022 | 4 |
| "Grab the Mince Pies" | 2023 | 11 |
| "Apple Pie" | 2024 | 9 |
| "Sweet Little Chippy Tea" | 2025 | 10 |
Adan Moran, known as BeardMeatsFood on Youtube, is Britain's #1 competitive eater and stands at 5ft 2in.