Before 30

Last updated

Before 30
Before 30 poster.jpg
Genre Drama
Written byBodunrin 'BB' Sasore
Directed byBodunrin 'BB' Sasore
Starring Damilola Adegbite
OC Ukeje
Beverly Naya
Meg Otanwa
Anee Icha
Narrated by Damilola Adegbite
Country of originNigeria
Original languageEnglish
No. of seasons1
No. of episodes8
Production
Executive producerDerin Adeyokunnu Tonjé Bakang
ProducerOmorinsojo Akinnola
Production locations Lagos, Lagos State, Nigeria
CinematographyOla Cardoso
Running time30 minutes
Production company Nemsia Studios
Original release
Network Africa Magic
Release29 March 2015 (2015-03-29) –
present

Before 30, also known as B430 is a Nigerian television drama series directed by Bodunrin 'BB' Sasore and starring Damilola Adegbite, OC Ukeje, Beverly Naya, Meg Otanwa and Anee Icha. [1] The show, which is sponsored by Airtel and shot in Lagos, started airing on DStv's Africa Magic on 29 March 2015. First Bank is also a co-sponsor of the show. [2]

Contents

The drama series is centred on "the lives of four young and urban career women in Lagos as they face pressures from society and culture, their peers, and family members on the condition to be married before they turn 30". [2] The series explores their struggles to balance personal desires with family expectations and the challenges of finding true love in a culture that prioritizes marriage.

Cast and characters

Main characters

Recurring characters

Guest appearances

Production and release

Produced by Nemsia Studios, a Nigerian production company focused on African storytelling across film, television, and digital platforms—with a catalogue that includes Breath of Life , Before 30 , A Green Fever, Soft Love , and Suky —the series explores the challenges faced by the average single Nigerian woman in her pursuit of marriage. Each character represents different social, physical, economic, religious, and cultural perspectives, offering a range of experiences that reflect the diversity of Nigerian womanhood. [3] [4] [5] Pre-production for the first season of the show began in March 2012 with casting calls and auditions, which took 6 months. The casts for the four lead actresses were finalized in June 2013, and principal photography started in February 2014. [6] Most parts of the season were at the Federal Palace Hotel, Lagos, which is one of the show's sponsors. [4] shooting ended in April 2014. [6] According to the producers, the series costs approximately ₦7 million ($45,000) per episode. [7]

Character posters of Before 30 were released online in February 2015. [8] [4] The official trailer was also released during the period. [9] The series premiered at Federal Palace Hotel on 20 March 2015, and started airing on DStv's Africa Magic on 29 March 2015; [10] [2] it was initially scheduled to start airing on 22 March but was postponed to 29. [11] [12] The series is also aired on other cable and terrestrial television channels, such as: ELTV, Silverbird, Sound City, amongst other channels. [13] [2] Before 30 is currently available for streaming on Demand Africa.

It started streaming on Netflix on November 24, 2020. [14]

References

  1. ↑ Izuzu, Chidumga (24 March 2015). "Are Nigerian women under pressure to get married 'before 30'? – Celebrities answer". Pulse NG. Retrieved 2 August 2015.
  2. 1 2 3 4 "OC Ukeje, Damilola Adegbite, others star in Airtel's before 30". New Telegraph. 11 April 2015. Archived from the original on 14 April 2015. Retrieved 2 August 2015.
  3. ↑ "Four Women & the Pressures to be Married! Watch the Trailer for 'Before 30' with Damilola Adegbite, Beverly Naya, OC Ukeje & More". bellanaija. 23 February 2015. Retrieved 3 August 2015.
  4. 1 2 3 Ikeji, Linda (25 February 2015). "Coming soon: Before 30 TV Show". News Headlines. Retrieved 2 August 2015.
  5. ↑ Team, Editorial (11 April 2025). "Nemsia Studios' "Before 30" Makes a Comeback — Now Streaming on Amazon Prime Video". The Culture Custodian (Est. 2014.). Retrieved 29 July 2025.
  6. 1 2 "First Look: Before 30 Television Series". The Naked Convos. 20 February 2015. Archived from the original on 28 September 2015. Retrieved 3 March 2015.
  7. ↑ "The search for love & friendship in Nigeria's 'Before 30'". CNBC Africa. 23 March 2015. Archived from the original on 23 September 2015. Retrieved 3 August 2015.
  8. ↑ Falade, Yemi (21 February 2015). "Meet The Cast Of Highly Awaited TV Drama Series, "Before 30"". TNS. Retrieved 2 August 2015.[ permanent dead link ]
  9. ↑ Johnson (25 February 2015). "Before 30: See artists in the TV series trailer (photos)". Nigerian Headlines. Archived from the original on 23 May 2015. Retrieved 3 August 2015.
  10. ↑ "Damilola Adegbite, Rita Dominic, Chris Attoh, Beverly Naya & More! First Photos from the Premiere of "Before 30"". Bella Naija. 21 March 2015. Retrieved 3 August 2015.
  11. ↑ "TV series to air on a new date". Pulse NG. 22 March 2015. Retrieved 2 August 2015.
  12. ↑ Alli, Mutiat (26 March 2015). "Before 30 Gets New Airing Date". Daily Times. Archived from the original on 22 May 2015. Retrieved 2 August 2015.
  13. ↑ "Before 30:Airtel rallies Adegbite, Naya, others for new TV show". Sun News. 12 April 2015. Archived from the original on 3 August 2015. Retrieved 2 August 2015.
  14. ↑ "Before 30 (2015) - Netflix". Flixable. Retrieved 8 February 2021.
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