Believe (fragrance)

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Believe
Fragrance by Britney Spears
TypeUnisex fragrance
ReleasedSeptember 24, 2007
Label Elizabeth Arden
Tagline The greatest freedom is to believe in yourself
Predecessor Midnight Fantasy
Successor Curious Heart
Website Believe Britney Spears

Believe is a unisex fragrance by Britney Spears for Elizabeth Arden. This is the fifth fragrance from Britney, and hit the stores on September 24, 2007. The fragrance is said to be sensual and warm. Delicate and feminine. A sparkling blend of exotic fruits guava and golden tangerine, soft florals honeysuckle and hints of linden blossom, and seductive amber, patchouli, and pink pralines. A gift set includes: [1]

Britney Spears American singer, dancer and actress

Britney Jean Spears is an American singer, songwriter, dancer, and actress. Born in McComb, Mississippi and raised in Kentwood, Louisiana, she appeared in stage productions and television series, before signing with Jive Records in 1997. Spears's first two studio albums, ...Baby One More Time (1999) and Oops!... I Did It Again (2000), were global successes and made her the best-selling teenage artist of all-time. Referred to as the "Princess of Pop", Spears is regarded as a pop icon and is credited with influencing the revival of teen pop during the late 1990s and early 2000s.

Elizabeth Arden Canadian American businesswoman

Florence Nightingale Graham, who went by the business name Elizabeth Arden, was a Canadian US businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929 she owned 150 salons in Europe and the United States. Her 1,000 products were being sold in 22 countries. She was the sole owner, and at the peak of her career she was one of the wealthiest women in the world.

Guava Tropical fruit

Guava is a common tropical fruit cultivated in many tropical and subtropical regions. Psidium guajava is a small tree in the myrtle family (Myrtaceae), native to Mexico, Central America, the Caribbean and northern South America. Although related species may also be called guavas, they belong to other species or genera, such as the pineapple guava, Acca sellowiana. In 2016, India was the largest producer of guavas, with 41% of the world total.

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Brand Controversy

The perfume's brand created controversy in August 2007 when it was revealed to be a near-copy of the logo of a t-shirt campaign organized by the Vancouver-based for-profit/charity hybrid Mondonation. [2] The ad firm hired by Elizabeth Arden to create the perfume brand copied several features of original Mondonation mark, in use since 2005, including the unique color scheme and several typographic features. A letter-writing campaign to the fragrance company drew widespread attention to the 'design plagiarism' of the Britney brand. In an article by Fiona Anderson published in the Vancouver Sun, it was revealed that the vice-president of Elizabeth Arden had contacted Mondonation as a result of the letter-writing campaign and indicated there would be negotiations to resolve the issue. After the release fans claimed it didn't smell very feminine and it leads more towards the unisex side. Since then it has been rebranded as unisex.

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References

  1. "Archived copy". Archived from the original on 2011-07-10. Retrieved 2010-12-09.CS1 maint: archived copy as title (link)
  2. "-". Archived from the original on 22 May 2013. Retrieved 15 August 2016.