The Circus Starring Britney Spears, commonly referred to as the Circus Tour, was the seventh concert tour by American entertainer Britney Spears. It was launched in support of her sixth studio album, Circus (2008). Rumors of a tour arose as early as October 2007, however, nothing was confirmed until December 2008, when the tour was officially announced, with North American and European dates revealed. The stage was composed of three rings and set in-the-round to resemble an actual circus. Fashion designers Dean and Dan Caten created the costumes. A giant cylinder screen was set above the stage to showcase videos and backdrops. Effects were provided by Solotech. MagicianEd Alonzo joined Spears during the second act. The setlist was composed generally from her albums In the Zone, Blackout and Circus. Spears announced she would tour Australia for the first time in June 2009.
The Circus Starring Britney Spears was described as a "pop extravaganza". It was divided into five segments. The Circus featured a metamorphosis of Spears from as a ringmaster to a slave, while being surrounded by different performers. House of Fun (Anything Goes) displayed a series of upbeat numbers with different themes, including magic and military. It ended with a Bollywood-inspired performance and a ballad in which Spears performed while floating on a giant umbrella. Freakshow/Peepshow featured a video interlude set to heavy metal music, and continued with dark and sexual performances. Electro Circ displayed energetic dance routines, and the encore consisted of a video montage of Spears's music videos and a police-themed performance. Some changes were made to the show throughout the tour. Several songs were remixed; Spears also performed "Mannequin" in selected European shows and covers of Duffy and Alanis Morissette songs on some North American dates.
The Circus Starring Britney Spears received mixed to positive reviews from critics. While some praised its aesthetics and deemed it an entertaining show, others criticized Spears' lack of involvement during some segments. The tour was a commercial success, with a total gross of $131.8million, making it Spears' highest-grossing tour and the fifth highest-grossing tour of 2009. A great number of tickets were sold within a week of the tour's announcement, which prompted supporters to add more dates. The tour also broke attendance records in many cities and all the North American shows were sold out.
Background
On September 9, 2007, Spears performed "Gimme More", the lead single from her fifth studio album Blackout (2007) at the MTV Video Music Awards. Her last live performance had been during The M+M's Tour in May of the same year.[2] Her singing, her dancing and even her wardrobe were all commented on extensively, and it was considered hurtful for her career.[3][4][5] In October 2007, it was reported that Spears was planning to go on tour to promote the album and was holding open dance auditions, but this was later denied by Jive Records.[6][7] In February 2008, similar reports surfaced that Spears had already rehearsed in private for a month at Millennium Dance Complex in Los Angeles, and would be leaving to Europe during the following weeks for a worldwide tour.[8] However, it was finally cancelled due to unknown reasons.[9] In September 2008, after New York City radio station Z100 premiered her single "Womanizer", Spears made a surprise appearance on the show and announced she would be going on a worldwide tour during 2009 to support her sixth studio album, Circus (2008).[10][11] The concert promoter was AEG Live.[12] Former director of the tour, Australian choreographerWade Robson, said that the tour would visit the United States, the United Kingdom, and would also reach Australia.[13][14]
After her live performances in the Big Apple Circus tent at Lincoln Center for Good Morning America on December 2, 2008, Spears officially announced a first leg of twenty-five dates in the US and two dates in the UK, with the tour launching on March 3, 2009, in New Orleans.[15][16] Big Apple Circus performers supported Spears during her performance, and ultimately went on to open for her throughout the tour.[17]The Pussycat Dolls were also selected in October 2008 as the opening act of the first North American leg.[18] Spears's manager Larry Rudolph claimed that the show would "blow people's minds and promises to show Britney's fans something they will never forget."[19] He later added, "she goes full-speed the whole show– about an hour and a half. It's pretty intense. This is a full-blown, full-out Britney Spears show. It is a pop extravaganza. It is everything everybody expects from her— and more!"[20] On April 28, 2009, eight European dates were added.[21] The following day, four more dates were announced in Russia, Poland and Germany.[22] On June 9, 2009, Spears announced that she would tour Australia for the first time in November. Six dates were initially announced. Spears stated, "I've wanted to tour Australia for quite some time and now it's finally happening. My Circus tour is the best show I have ever created and I can't wait to perform it for all of my Australian fans. See you guys soon!"[23] The following day, it was announced on her official website that she would return to North America for a second leg, visiting twenty cities.[24] The Circus Starring Britney Spears was also rumored to reach South America, however, Spears's manager Adam Leber denied this despite their efforts to do so.[25]
Development
Spears performing "Circus" as the opening song
The choreographer was Jamie King, who previously collaborated with Spears in her Oops!... I Did It Again Tour.[26] He did the casting of the dancers and acrobats, and worked with Spears on the setlist and the choreography.[27]Simon Ellis was hired as the musical director.[26] The production design was done by Road Rage, a formed alliance between Nick Whitehouse, Bryan Leitch, William Baker and Steve Dixon. Lightning design was done by Visual Light, conformed by Whitehouse and Leitch.[27] The stage was designed by Road Rage and set in-the-round, with a big stage in the center painted to look like a target.[27][28] There were also two satellite stages in the sides unified by small catwalks, to resemble an actual three-ring circus.[29][30] The stage was built by Tait Towers and included nine lifts, which had a cost of $10million.[27][29] It traveled in 3,000 rolling cases packed into 32 semis and a crew of 150 people was needed to set it up.[29] There was a semi-transparent Element Labs Stealth cylinder screen above the stage, comprising 960 panels that Solotech built into custom frames. The backdrops & projection content were designed by Dirk Decloedt. There were three new film sequences shot exclusively for the tour: an opening video featuring Perez Hilton, a video of Spears set to Marilyn Manson's "Sweet Dreams (Are Made of This)" and a final montage. The three videos were created by Veneno. Props, including swings, couches, unicycles, stripper poles, a gold cage and giant picture frames, were designed by ShowFX Inc.; they also provided custom VIP couch seating that lined the perimeter of the stage. VYV provided the video control, which included two Photon Show media servers and two Photon Controllers. The servers took timecode for the show and wrapped the images around the Stealth screen. Emric Epstein of VYV explained, "The servers and software permits us to control a large number of video layers on the 360˚ LED screen, composite the layers in realtime, and transform the final output so that everything look seamless after going through the LED controllers. There is also an astounding 3D preview of the stage and video screens in the software so you can control or re-program the show without being inside the arena bowl".[27]
Spears being lifted into the air in a platform, with a ring of fire in the main stage, during a performance of "I'm a Slave 4 U"
The sound was provided by Solotech. Front of house engineer Blake Suib explained that, "[Me] and Solotech were asked to come up with a design that blocked the fewest seats but provided the quality and coverage that [Spears] expects and that we were looking for". The public address (PA) was made of 64 Milos that split into four hangs of 16 per hang. Two at the 50 yard line pointed one way and directly behind, two at the 50 yard line pointed the opposite way. Also present were 32 Micas; 16 per hang, pointing to the sides. Each one of the four hangs had its own equalization (EQ) and level control, so in case one of the speakers were louder there would be a separate EQ to compensate for any change in the tone due to the distance. All the components and tools used in the public address were designed by Meyer Sound Laboratories, including a software called Mapp, used to decide where to point the PA; the Simm, to analyze and time align the PA accurately; and the Galileo, used to EQ and balance all the sections of the PA. The speakers were self-powered with amplifiers also built by Meyer Sounds. There were 24 HP700 subwoofers positioned all over the arena floor, and the Simm and Galileo were used to time align. Spears used a Crown CM-311AE headset microphone wearing the mic's beltpack (usually hidden in color matching material) on her top or pants, she did not use in-ear monitors; instead 12 Meyer CQs were positioned, eight flown around the center ring and two on each of the smaller stages. Spears specifically asked Suib to make the show sound similar to a dance club.[31] Solotech provided the lighting package, including a mostly Vari-Lite rig, with 80 each VL3000s and VL3500s in various positions, and 60 VL500s built into the stage deck. Whitehouse also had 18 PRG Bad Boy luminaires, 16 of which sat in pods that hung in various positions lower than the rest of the rig, with two more at either end of the stage. Each of the eight pods housed two Bad Boys, two of the VL3500s, one Robert Juliat Ivanhoe followspot with scroller under DMX control, and a Molefay. Fifty Martin Professional Atomic Color strobes and four front of house Robert Juliat Aramis followspots rounded out the lighting package. The lightning team had to rehearse for a month to prepare. The tour was also the first to use the touring version of the PRG Virtuoso V676 console to control the system, which was used from the beginning of the European leg until the end of the tour. Pyrotechnics and jets of smoke used in the show were created by Lorenzo Cornacchia of Pyrotek Special Effects and Tait Towers.[27]
Spears explained that since she did not tour to promote Blackout, she was excited about having to include songs from that album into the setlist.[32] The finished setlist would include three songs from Circus, six songs from Blackout and five songs from In the Zone (2003); other parts of the setlist consist of a medley of "Breathe on Me" and "Touch of My Hand", both from In the Zone; and a remix of "...Baby One More Time", the only song performed off the album of the same name (1998).[33] "Everytime" was the only song not included in the released setlist but was performed regularly on the show.[34] Magician Ed Alonzo joined Spears in one of the acts, and she played as his assistant. Alonzo stated, "We're going to be doing the classics of magic but a little high-tech. We'll be doing a little dissection, transposition, a vanish, an appearance— and if I do a trick, she doesn't just hold the props, she's actually getting inside the big boxes or I am slicing her up. ... Some of it's pretty scary, but she gets right in there with no reservations."[35] The costumes were designed by Dean and Dan Caten from DSquared2. They recreated classic circus outfits, like clowns, jugglers and trapeze artists in a more provocative way. They commented that,
"We are enormous fans of Britney, and have been waiting for the perfect moment to collaborate with her. It's going to be wild. We wanted to create something much more provoking and indecent ... something animalistic and primal. We are confident that this tour partnership, an autobiographical tribute for one who has always been in the spotlight: scrutinized, watched, imitated, photographed, criticized and loved, will be an enormous success".[36]
The costumes of the first segment were selected to show a metamorphosis. The cheetahheaddress represented an animal. The jacket and whip represented both a ringmaster and a lion tamer. She took the headdress off at the end of the first song to reveal a Swarovski-crystal corset, fishnets, and boots and entered the cage to represent a slave.[37] The wardrobe for the song "Mannequin" included black jeans from True Religion and a yellow tank top with rhinestones designed by Spears herself.[38] Spears's outfits had a duplicate set in case of any problem and were numbered in sequence. The total number of costumes was approximately 350, kept in order by six full-time women. The wardrobe was also revealed to have $150,000 worth of Swarovski crystals.[29]
Concert synopsis
Spears performing "Piece of Me" inside a cage while her dancers chase her
The show was mainly divided into four acts with different themes: The Circus, House of Fun (Anything Goes), Freakshow–Peepshow, Electro Circ and ended with the encore. It began with "Welcome to the Circus", a video introduction featuring Perez Hilton as Queen Elizabeth I.[28] In the middle of the video, the cylinder screen started to rise, while Spears appeared on the video and shot Hilton with a crossbow, causing him to fall backwards onto the floor. As the video ended, Spears descended from the ceiling on a suspended platform, wearing the headdress, a ringmaster jacket, black shorts, high-heeled boots and carrying a whip.[28] She started with a performance of "Circus", which featured acrobats taking the stage and spun on giant rings in the air.[28] The song ended with Spears taking off her ringleader jacket to reveal the Swarovski-crystal corset and running into the center of the main stage, as she was surrounded by jets of smoke.[28] She entered a golden cage, where she performed "Piece of Me", dancing and attempting to escape from her dancers.[34] A brief interlude followed, featuring a performance by acrobats twirling from suspended fabric, simulating a thunderstorm.[34] before Spears went into "Radar" which featured her pole dancing on each of the stage's rings.[39] The first intermezzo showcased her dancers doing a martial arts inspired dance to the LAZRtag remix of "Gimme More". In the next section, Ed Alonzo took the stage and Spears played his assistant in "Ooh Ooh Baby" entering a box and being sawed in half.[28] After she came out, she entered another box in the middle of the stage and the performance ended with Alonzo dropping the curtains and showing that Spears had escaped from it, while the top of the box exploded in a shower of sparks. At the same time, Spears reappeared with four female dancers in one of the satellite stages, dancing to "Hot as Ice".[28] The next song was the Co-Ed Remix of "Boys", which Spears performed wearing a military costume, while surrounded by her dancers, some of them riding bicycles.[28] At the end of the song she performed a military drill with her male dancers before moving into "If U Seek Amy", which featured her pushing them with a giant pink mallet, in a similar way to Whac-A-Mole.[28] After a brief interlude, she returned to continue the act with a Bollywood-inspired remix of "Me Against the Music". She briefly talked with the audience before she sat on a giant umbrella and was lifted into the air to perform "Everytime".[34]
The performance of "Everytime" in the Bollywood-inspired segment of the show
The show continued with a video interlude featuring Marilyn Manson's cover of "Sweet Dreams (Are Made of This)", showing Spears in a classically decadent party-setting, in which everyone except her was wearing masks. A distorted voice welcomed spectators to the third act and Spears appeared onstage to perform "Freakshow" and "Get Naked (I Got a Plan)".[28] A video spoofing late-night chat lines featuring "Britney's Hotline" played, while clowns took a person from the audience and goofed around with them. Spears returned to perform "Breathe on Me", dancing on a giant picture frame, and "Touch of My Hand", in which she sported a blindfold while being lifted on the air sitting in the backs of two aerialists.[34] In the fourth section, there was a band interlude, and Spears appeared on stage to perform "Do Somethin'", with a gun that shot sparks in her hand.[28] This was followed by a remix of "I'm a Slave 4 U", in which she was raised on a platform as a ring of fire started below her. In the "Heartbeat" interlude, the dancers showcased their individual moves. Spears performed "Toxic" with moving jungle gyms and surrounded by green sci-fi lightning effects.[28] The act ended with Spears and her dancers performing a remix of "...Baby One More Time".[28] After a brief pause, the encore began with the "Break the Ice" video interlude, which included various clips of Spears's music videos. Spears returned for a performance of "Womanizer" dressed as a policewoman.[28] Spears and the dancers bowed to each side of the arena and left with "Circus" playing in the background.[28] Some changes were made to the setlist throughout the tour. During opening night in New Orleans, Spears was supposed to perform a cover of Duffy's "I'm Scared" after "Everytime". However, the lyric sheet went missing onstage and she started performing from below the stage, leaving two backup singers in the main stage. It was later dropped from the show.[40] "Mannequin" was added on the second Paris date and performed after "Get Naked (I Got a Plan)", with a brief lightshow introduction. The song was performed until July 26, 2009.[41] A cover of "You Oughta Know" by Alanis Morissette was performed on select shows during the second North American leg, starting on September 5, 2009.[42][43] In addition, "Piece of Me", "Radar", "Ooh Ooh Baby", "Do Somethin'", "I'm a Slave 4 U", "...Baby One More Time" and "Womanizer" were remixed at the beginning of the European leg.[44]
On the Vancouver stop of the tour, the concert was interrupted for 30 minutes due to the strong marijuana smoke.[45] Years later, in 2021, it has been alleged by one of the background dancers that Spears herself stopped the show and refused to go back, citing fears of marijuana appearing on drug tests she is routinely submitted to under her court-appointed conservatorship, leading to her losing custody of her children. Regardless, she was allegedly "dragged by her arms" to complete the concert.[46]
Critical reception
Spears performing "Toxic" during the Electro Circ segment of the show in Boston
After Spears's premiere performance, the tour received mixed to positive reviews from critics. Stacey Plaisance of the Associated Press commented that the tour was "another strong step in the right direction" and that Spears delivered "a tightly choreographed, if perfunctory performance".[47]Ann Powers of the Los Angeles Times stated, "despite that first-night stumble and several numbers in which her dancing was no more than adequate, Spears can safely call this performance a success".[48]Jon Caramanica of The New York Times said that "[the show] was less a concert than a Las Vegas-style revue of intimidating complexity. Throughout, though she spoke little, Ms. Spears appeared radiant and unfettered, often smiling and never uncommitted".[49] Dixie Reid of The Sacramento Bee commented that the show was "a mesmerizingly big production with entertaining videos (including the infamous Spears-Madonna kiss), confetti, sparklers and even a stilt-walker. Who could ask for more? Everyone seemed to have a good time at the circus".[50] Neil McCormick of The Daily Telegraph said Spears is "the queen of production line pop and reclaims that diamanté crown with the most perfectly plastic pop show ever staged".[51]
People writer Chuck Arnold wrote that Spears "never really hit her old stride [..] there was a lot more strutting than real choreographic feats from [her]".[40] Jeff Montgomery of MTV both praised and dismissed Spears's performance saying, "Yes, welcome to Britney's Circus, a big, huge, loud, funny, nonsensical three-ring affair... She looks great in her myriad of outfits, and she can still move with the best of them. [...] It's just, well, she's almost lost in the sheer hugeness of the production around her".[52] Jane Stevenson of Toronto Sun gave Spears's performance three out of five stars stating there was "so much was going on– there were also martial artists, bicyclists, etc.– there was no time to really assess Spears other than to note that she looked great. [..] She could lip-synch the words (one can assume) and strut around the stage well enough, but there was little in the way of genuine passion, joy, or excitement on her part".[53]The Hollywood Reporter's Craig Rosen claimed that "in the end, Britney and company delivered an entertaining spectacle, but one couldn't help but wish that she would strip it all down and show a little more of herself".[54] Sean Daly of St. Petersburg Times summed up all the reviews by stating, "When Britney, touring behind her new Circus album, plays the Times Forum, there will be as many people rooting for her success as her failure. [..] But in the end, we're all envious and thankful, jealous and applauding. We like them/us and hate them/us for the very same reasons".[55]
Commercial response
Spears performing "Touch of My Hand" in Sacramento
A week after the tour was announced, 400,000 tickets were purchased for the North American shows, which prompted promoters to add seven more dates in Los Angeles, Toronto, New Jersey, Chicago, Long Island, Anaheim and Montreal.[19] Due to demand in the UK, six more shows were added to the initial two, selling more than 100,000 tickets in a week.[19] Spears performance at the American Airlines Arena broke the attendance record previously held by Celine Dion, with a crowd of 18,644 people.[56] The first North American leg, which was sold out, resulted in an average of 20,498 tickets per show and a gross of $61.6million, becoming the highest-grossing tour of the first semester of 2009 in the continent. In addition, the tour grossed $13million from the London, Manchester and Dublin shows, with a total gross of $74.6million, ranking as the third highest-grossing tour worldwide.[57] The Copenhagen show at Parken gathered 40,000 people, Spears's largest audience since her 2002 concerts in Mexico City.[58]
The second North American leg was also sold out, with a gross of $21.4million and it was reported that the tour had grossed $94million.[59] Her first three shows in Melbourne were also sold out.[60] The four shows at Acer Arena in Sydney sold 66,247 tickets, making Spears the highest-selling act ever in the arena.[61] The tour was ranked at number seven on Billboard's Top 25 Tours of 2009, with a previously reported gross of $94million. However, only 70 of the 97 shows were counted.[62] The Circus Starring Britney Spears also made Spears rank at number twenty one on the Top Touring Artists of the Decade, becoming the youngest artist in the list and also the fourth female artist, behind Madonna, Celine Dion and Cher.[63] The tour was also ranked as the fourth highest-grossing tour of the year in North America, becoming the highest-grossing tour of the year by a solo artist.[64] In February 2010, Pollstar released their Top 50 Worldwide Concert Tours of 2009. The tour ranked as the fifth highest-grossing tour of the year, with a gross of $131.8million and 1,406,466 tickets sold.[65]
Australian leg controversies
Before the first of the Australian shows, Minister for Fair Trading for New South WalesVirginia Judge, said she was aware that Spears would lipsync during the concerts and was considering to include disclaimers on promotional materials and tickets, indicating that portions of the show would be pre-recorded.[66] These measures would mean a change in the country's legislation similar to the debacle of the 2008 Summer Olympics opening ceremony. Judge further explained her position saying, "Let's be clear– live means live. If you are spending up to $200 I think you deserve better than a film clip". Tour director Steve Dixon defended Spears, claiming, "This is a pop spectacular, this is a showband show. You come for the experience. There is a lot to see about this show, there's nothing like this in the world. Britney Spears will entertain you, that's what people come for. We absolutely give them a show".[67] After opening night in Perth, The Advertiser writer Rebekah Devlin reported that a number of fans had walked out of the show. They were apparently "disappointed" and "outraged" regarding Spears's lip syncing and subdued dancing.[68] Australian tour promoter Paul Dainty talked about the situation saying,
"It's the biggest lie I've ever heard. I'm so angry. We can take heat if there's something wrong and people can review shows badly– that's something you have to live with– but to say people stormed out of the show was an absolute fabrication. Britney is aware of all this and she's extremely upset by it. She's a human being. I'm embarrassed, with such a big international entourage here with Britney, to be part of the Australian media when I see that kind of totally inaccurate reporting. It's been all over the internet for nine months, the inference is that we tried to hide this. It's been the opposite. This show is about an incredible spectacle, which it is".[69]
Spears's manager Adam Leber responded in his Twitter account, saying, "It's unfortunate that one journalist in Perth didn't enjoy the show last night. Fortunately the other 18,272 fans in attendance did". Spears's official website also posted a list of positive reviews from a number of fans. Burswood Dome also issued a statament reading, "Last night's concert (Friday) saw record crowds turn out for her first performance in Perth and from Burswood's perspective the event was a huge success. Early media reports that hundreds of fans left the concert early cannot be substantiated and Burswood has received no complaints about the concert".[70] Finally, Spears addressed the situation according to BBC Online. She was quoted as saying, "I hear there is a lot of controversy in the media about my show. Some reporters have said they love it and some don't. I came to Australia for my fans".[71] The negative media attention continued after her show in Melbourne when it was alleged that fans had placed tickets for the remaining Australian shows on sale on the online shopping website eBay, for as little as 99 cents. However, Dainty said that the holders of the tickets were not Spears's fans, stating "They're just profiteers. They buy tickets for $200 and think they (sic) that when the concerts sell-out they will offload them for $500".[72]
Broadcast and recordings
During the tour, there was a suggestion that the shows in Las Vegas on September 26, 27, 2009 would be recorded for a future release.[73] Professional footage also surfaced online of the performance of "Circus", broadcast by Yahoo!, from the Copenhagen show.[74][75] On November 12, 2009, Spears's manager, Adam Leber, posted on his Twitter account that there were "...No plans for a Circus Tour DVD at the moment."[76]
Set list
The following set list is representative of the show on March 3, 2009. It is not representative of all concerts for the duration of the tour.[77]
"Everytime" was not included in the official set list posted on the singer's website right before the tour kicked off, but it was performed in every show.
A cover of Duffy's "I'm Scared" was performed on the tour's opening night.
"Mannequin" was performed on select European concerts dates.
1 2 3 4 The score data is combined from the shows held at the Nassau Coliseum on March 11 and 23, respectively.
↑ The show on May 3, 2009 at the Mohegan Sun Arena was originally scheduled to take place on March 26, 2009, but was postponed due to there not being enough time to transfer the staging equipment from the previous city.[81]
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The Dream Within a Dream Tour was the fourth concert tour by American entertainer Britney Spears. It was launched in support of her third studio album, Britney (2001). The tour was promoted by Concerts West, marking the first time Spears did not tour with Clear Channel Entertainment. On September 21, 2001, a North American tour was announced that kicked off in November after various dates were postponed. In February 2002, Spears announced a second leg of the tour. It was directed and choreographed by Wade Robson, who explained the main theme of the show was Spears's coming of age and newfound independence. The stage was designed by Steve Cohen and Rob Brenner and was composed of a main stage and a B-stage, united by a runway. Inspired by Cleopatra's barge, a flying device was developed so Spears could travel over the audience to the B-stage. The setlist was mostly composed by songs from the supporting album, as Spears felt they were more reflective of her personality. Songs from her previous two studio albums were also included in remixed form by Robson.
The Oops!... I Did It Again Tour was the third concert tour by American entertainer Britney Spears. It supported her second studio album, Oops!... I Did It Again (2000), and visited North America, Europe, and Brazil. The tour was announced in February 2000, while Spears was in the midst of the Crazy 2k Tour. The stage was much more elaborative than her previous tours and featured video screens, fireworks and moving platforms. The setlist was composed by songs from her first two studio albums, ...Baby One More Time and Oops!... I Did It Again, as well as a few covers. Showco was the sound company, who used the PRISM system to adapt the show to each venue. Spears used a handheld microphone and a headset during the shows, while an ADAT was used to replace her voice during energetic dance routines.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Circus is the sixth studio album by American singer Britney Spears. It was released to coincide with her 27th birthday on December 2, 2008 in the United States, by Jive Records. Transitioning from the "darker and more urban" themes of her fifth studio album Blackout (2007), Spears wanted to make her next project "a little bit lighter". She recorded much of the album between March and September 2008, after being involuntarily placed under a conservatorship earlier that year, following her highly-publicized personal struggles in 2007. As executive producers, Larry Rudolph and Teresa LaBarbera Whites enlisted Spears' previous collaborators such as Max Martin, Bloodshy & Avant, Guy Sigsworth and Danja, as well as new ones, including Dr. Luke, Benny Blanco and Claude Kelly. Their efforts resulted in a primarily pop and dance record, whose lyrical themes addressed fame, infidelity, and infatuation.
"Womanizer" is a song by American singer Britney Spears from her sixth studio album, Circus (2008). It was released on September 26, 2008, by Jive Records as the lead single of the album. Produced and written by the Outsyders, the song was re-recorded after a snippet was leaked onto the internet. "Womanizer" is an up-tempo electropop and dance-pop song. Described by Spears as a girl anthem, the song's lyrics recall a womanizing man, while the protagonist of the song makes clear she knows who he really is.
"Circus" is a song by American singer Britney Spears. It was released on December 2, 2008, through Jive Records as the second single from her sixth studio album of the same name. Written by Dr. Luke, Claude Kelly and Benny Blanco, "Circus" is a metaphor for the public's perception of Spears' life. After she listened to the track for the first time, she felt inspired to create an album and a tour with a circus theme. "Circus" is an uptempo electropop and dance-pop song with elements of pop rock and "half-rapped" vocals. The song's lyrics talk about being an entertainer and putting on shows.
"If U Seek Amy" also broadcast on radio as "If U See Amy" or simply "Amy" is a song by American singer Britney Spears from her sixth studio album, Circus (2008). It was released on March 10, 2009, by Jive Records as the third single of the album, chosen by a poll on Spears's official website. "If U Seek Amy" was written and produced by Swedish producer Max Martin, who also wrote previous hits for her first three albums. In the song, Spears is looking for a woman named Amy in a club, and although it appears to be about sex, it is actually about how society perceives her life. Musically, "If U Seek Amy" makes use of instruments such as keyboards and timpani.
"3" is a song by American singer Britney Spears from her second greatest hits album, The Singles Collection (2009). It was written and produced by Max Martin and Shellback, with additional writing from Tiffany Amber. The song was released on September 29, 2009, by Jive Records, as the only single from The Singles Collection. "3" is an uptempo electropop song that features a heavy bassline and synthesizers, and lyrics that talk about threesomes, while referencing American folk-singing trio Peter, Paul and Mary during the chorus as sexual slang.
The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, Femme Fatale (2011). It was officially announced in March 2011, initially with dates for North American venues revealed. The tour was originally planned as a co-headlining tour with Enrique Iglesias, but he canceled only hours after the announcement. The show was inspired by the concept of the "femme fatale" and iconic femmes fatales throughout the ages. The setlist was mostly composed of songs from the album Femme Fatale, although Spears also performed hits from her previous albums for her fans. Zaldy Goco designed the costumes. In July 2011, Spears announced her plans of a South American leg on the tour, in territories she either had never been to or had not played for over a decade. Spears has named the Femme Fatale Tour as the "best" show of her career.
Britney: Piece of Me was the first concert residency by American entertainer Britney Spears, performed at The AXIS auditorium located in the Planet Hollywood Resort & Casino in Las Vegas, Nevada. The show, which opened on December 27, 2013, was initially set for two years; it was well received by critics and also achieved huge commercial success. The residency won the best of Las Vegas award in 2015 and 2017. In 2015, Spears extended her contract with Planet Hollywood for an additional two years, concluding the residency on December 31, 2017. After 248 performances, the show grossed $137.7 million from 916,184 tickets at an average price of $150.
The Piece of Me Tour was the tenth concert tour by American entertainer Britney Spears. Although it largely mirrors her Las Vegas residency, Britney: Piece of Me, which concluded in December 2017; the stage-show was updated with new remixes, production technology, visuals and set list modifications to accommodate for arena shows.
Britney: Live in Concert was the ninth concert tour by American entertainer Britney Spears. The tour marks Spears' first international concert tour in six years, the last being the Femme Fatale Tour in 2011. The tour largely mirrors her Britney: Piece of Me residency in Las Vegas.
↑ Kreps, Daniel (October 12, 2007). "Britney Spears Comeback Tracker: Album Tracklist Leak Joins Actual Album Leak; Brit Sues Perez, Plans Tour?". Rolling Stone. ISSN0035-791X.
1 2 Kreps, Daniel (December 23, 2008). "Spears' "Circus" Tour Picks Up Madonna Choreographer As Father's Financial Hold Grows Stronger". Rolling Stone. ISSN0035-791X.
↑ Reporter, Lauren (June 3, 2009). "European Tour Remixes". britneyspears.com. Brandcasting Unlimited. Archived from the original on June 12, 2009. Retrieved December 22, 2009.
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