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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Publicis New York is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.
Superunion, known as Superunion Worldwide Limited legally, was a global brand and design consultancy, headquartered in London. It is a wholly-owned subsidiary of WPP. Superunion was formed after five agencies merged in January 2018, and employs 500 people across 16 offices.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
The proposed merger of Publicis and Omnicom was a proposed advertising industry merger between Publicis and Omnicom, announced on July 28, 2013. The resulting company would have been called Publicis Omnicom Group, and would have been the world's biggest advertising group with market capitalisation of $35.1 billion, pro-forma revenue of $22.7 billion, and more than 130,000 employees across the world. After the merger, Publicis Omnicom and WPP would have been the largest advertising groups in the world., followed at a distance by Dentsu and Interpublic Group of Companies. The Publicis and Omnicom chief executives heralded the proposed operation as a "merger of equals" saying that Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity. The group would have had head offices in Paris and New York.
Royalties is a brand management agency based in Paris, France. The agency was originally created in 2008 as Publicis Royalties, by Publicis Worldwide and Eurogroup Consulting and is now independently owned by two of the founding partners: David Jobin and Olivier Bontemps. The agency has offices in France and China.
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.
GTB, formerly known as Team Detroit, is an advertising agency based in Detroit, Michigan. It is the primary creative agency for the Ford Motor Company. GTB is a subsidiary of WPP, one of the Big Four advertising firms.
VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VML was formed from the merger of Wunderman Thompson and VMLY&R. It is a subsidiary of WPP plc, a multinational advertising and public relations holding company.
References
- ↑ Bürgi, Michael (2024-02-12). "Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future". Digiday. Retrieved 2024-04-11.
- ↑ Spanier, Gideon; March 2022, Campaign 09. "Big six global agency groups bounce back by adding 32,000 jobs in 2021". www.prweek.com. Retrieved 2024-04-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ "Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP". www.campaignlive.co.uk. Retrieved 2024-04-11.
- ↑ "Publicis leads the big six (for now). Here's how it managed to defy holdco malaise". The Drum. Retrieved 2024-04-11.