The album follows Sarkodie's previous album, Highest, which was released in 2017.[1] In an interview with OkayAfrica, Sarkodie shares his insights on the making of the album.[2]
[the album] is just about love amongst black people and it's 90 or 80 percent based on relationships. [...] I really wanted [fans] to focus on the singles and pushing more, because what I realized was if you put out a whole project, sometimes they miss the records if it's too much. I wanted them to have time to enjoy at least four or five songs and then everything drops.
A day before its official release on 20 December 2019, the album was leaked by bloggers online, as revealed by Sarkodie in an interview with Andy Dosty on the Daybreak Hitz show right before Rapperholic.[3]
Promotion
To promote the album, Sarkodie performed a virtual concert at the Black Star Square on 17 August 2020 with fellow performers Efya, Joey B, King Promise, and Shatta Wale. The appearance of Shatta Wale set the closure of a five-year "feud" between him and Sarkodie.[4]
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