Blibli

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PT Global Digital Niaga Tbk – Blibli (e-commerce)
Company typeRetail
IDX:  BELI
Industry e-commerce   OOjs UI icon edit-ltr-progressive.svg
Founded15 August 2011;14 years ago (2011-08-15)
FounderKusumo Martanto
Martin Hartono
Lisa Widodo
Hendry
Lay Ridwan Gautama
OwnerPT Global Investama Andalan (PT Djarum) (83.68%)
Public (16.32%)
Number of employees
2,081 employees (excluding subsidiaries and/or associated companies) As per Q4 2022
Website https://www.blibli.com

PT Global Digital Niaga Tbk, doing business as Blibli, is an Indonesian e-commerce company.

Contents

History

Blibli was founded in 2011 as a subsidiary of Djarum. [1] The name Blibli is an abbreviation of beli-beli, Indonesian for "buy, buy".

Blibli's subsidiaries include tiket.com [2] and supermarket chain Ranch Market. [3]

Blibli became Indonesia's third unicorn startup [4] through its initial public offering on the Indonesia Stock Exchange in late 2022. [5] At 7.99 trillion rupiah (US$509.2 million), the listing was the second-largest of the year after GoTo in April. [6]

Services & Operations

Blibli operates as an e-commerce platform in Indonesia, providing a variety of product categories such as electronics, household goods, fashion, and fresh produce. [7] The company employs an omnichannel approach, including features like "Blibli InStore" and "Click & Collect," which enable customers to purchase items online and collect them at designated physical locations. [8]

Acquisitions & Expansions

In June 2017, Blibli acquired Tiket.com, an online platform for travel and accommodation bookings. [9] In September 2021, Blibli acquired a 70.56 percent stake in PT Supra Boga Lestari Tbk, which manages supermarket brands including Ranch Market and Farmers Market, for approximately Rp2.03 trillion. [10] The company expanded further in 2023 by acquiring Dekoruma, an e-commerce platform specializing in furniture and home décor. [11]

GDP Ventures Investment

GDP Ventures, founded by Martin Hartono, holds a majority stake in Blibli. Since its establishment, Blibli has received significant investment from GDP Ventures to support its growth and expansion. [12]

References

  1. Rosendar, Yessar. "Indonesia's Blibli To Raise $528 Million Through IPO At $3.5 Billion Valuation". Forbes.
  2. "Indonesia's Tiket Weighs Blibli Merger Before $1 Billion IPO". 8 April 2022 via www.bloomberg.com.
  3. "Indonesian e-commerce firm Blibli buys home decor startup Dekoruma for $70.6m". DealStreetAsia.
  4. "Tough road ahead as Indonesian e-commerce firm Blibli gears up for mega IPO". The Business Times. 2 November 2022.
  5. "Tech in Asia – Connecting Asia's startup ecosystem". www.techinasia.com.
  6. Chiang, Sheila (8 November 2022). "E-commerce firm Blibli up nearly 5% in Indonesia stock debut". CNBC.
  7. "Blibli plans IPO as Indonesia's e-commerce market matures". Nikkei Asia.
  8. "Blibli Launches Click & Collect Service". Jakarta Globe.
  9. "Blibli acquires Tiket.com". The Jakarta Post.
  10. "Blibli Buys Majority Stake in Supermarket Operator Supra Boga". Bloomberg.
  11. "Indonesian e-commerce firm Blibli acquires Dekoruma". DealStreetAsia.
  12. "Mengenal GDP Venture, Modal Ventura Grup Djarum di Balik Blibli". Katadata.